1. 1. This depicts a red group with an overall authentic intention to serve all stakeholders & society directly 2. Each individual has a distinctive mixture of real intentions; but the red is dominant in the group. 3. We might also say the group has red values as a “priority” or that it has a red-leaning culture. 3. We might still have a few individuals with blue intentions and value-priorities, in the group. This shows a typical shift in personal intentions and value- priorities that results from group membership; the likely psychological influence of the group on many of its members. joining Value- shift

2. Leader Leader infuses values and mission, but also should to be a strategist (know and understand circumstances & situation) circumstances & situation Psychological influence Joining Typical for-profit entity

3. Leader Leader infuses values and mission, but also should to be a strategist (know and understand circumstances & situation) circumstances & situation Psychological influence Joining Typical social enterprise For-all-stakeholders

4. Joining: That psychological influence might be temporary (only while in the group). This temporary influence is sometimes described as the observed phenomenon of role- differentiation,, meaning that an individual temporarily adjusts their values and intentions to match those of the group culture. It is potentially a highly dangerous process, for example when a good person joins a gang or a cult. Corporations like Enron and some Financial groups arguably have had this red-to-blue psychological influence on some of their employees. State organizations like police and military are the classic case study e.g. Nuremberg trials after WW1. The question is, should the changed or enculturated person be blamed and punished when they now do immoral or illegal things? (legal-moral responsibility). As one legal scholar put it “the intentions one has as a member of a group are not the same as one’s intentions when one is not a member”. It can also be a very beneficial process, when a previously-selfish person joins an authentic social enterprise or group that intends to serve society directly, the person can be transformed into a better person. (We should discuss what that might mean) If a person resists the enculturation and thus maintains their original personal intentions, we might say that this is a person with “integrity” (in a sense) and the phenomenon is called “role-integration”. Once again, it can be good-stays-good, but could also be bad- stays-bad (a crook, but at least consistent).