1. Constanta, 30-31/5/2012 «Black Sea Tradenet» Project

2. HEPO’s ACTIVITIES 1. Promotion of products and services through: the coordination of the Greek participation in international exhibitions and in-store events, during fairs and tradeshows abroad, the design of the participation and the implementation of promotion activities in order to reinforce the value of Greek products and services. 2. Reinforcement of the extroversion of Greek companies through: initiating and leading Trade Missions and Road Shows, involving Greece and the target countries abroad, the supply of information and consultant services to Greek companies in order for them to develop their export activity, their orientation to target markets and to make the right choice of marketing tools and promotional material, the exploitation of similar community programs, the collaboration with its counterpart Organizations in the European Union, for the performance of joint activities in third countries.

3. HEPO’s ACTIVITIES 3. Certification of Product and Packaging Materials/ Laboratory Testing The Hellenic Packaging Institute (H.P.I.) is the single accredited Laboratory Center on packaging, not only in Greece, but in the wider area of southeastern Europe, Middle East and North Africa, and it is the operational unit of the Hellenic Foreign Trade Board (HEPO). It offers certification services for products and packaging materials and provides trials and analyses of materials and packaging products in the fully equipped laboratory of H.P.I. 4. Training The Center of Vocational Training of HEPO offers to Greek and foreign export companies and Organizations the opportunity to get a modern and professional training concerning the export policy, the marketing ideas and the packaging of products.

4. PROMOTIONAL ACTIVITIES HEPO is organizing the Greek participation to the International Exhibitions and provides the Greek businessman with: A powerful and multi-functional means of development for larger business relationships and alliances A marketing, as well as a market research, tool Supportive services that boost the benefits by participating to: Specialized information for the market and the importers Special Editions Training etc., and contributes to: The promotion of the company’s profile The expansion of business activities The upgrade of the country image

5. INTEGRATED MARKETING PROGRAMS HEPO has considerable know-how in implementing integrated marketing programs. It is the only institution that first designed and implemented integrated interventions in foreign markets for the Greek dynamic products. HEPO, through integrated programs, provides, inter alia, to the enterprises: Marketing services in target markets Networking with distribution networks Advertising support Promotion of products through special events Sales promotion Consulting for displaying and packaging Consulting for creating a corporate identity Promotional material Identification signs for products

6. INFORMATION - SUPPORT OF THE ENTERPRISES HEPO provides companies with: - Processed data and export advice - Export / Import Statistics - Studies / Market Research / Publications - Demands/Offers on products from all over the world - List of Exporters - Participation in online stores, by industry or product group

7. CHAMBER OF KAVALA Public Law Legal Entity High Visibility, Credibility, Accountability Council to the State Representative – Advisory Org. for 11.000 SME Members Management Board of Elected Entrepreneurs Key Geographic Role – National, International

8. KAVALA Highlights from the region Tourism

9. KAVALA Other key economic activity sectors Agriculture, Fisheries, Manufacturing, Services, Industry Mineral Resources – Marble Quarries

10. COUNTRY PROFILE Official name: GREECE Flag and emblem: The Hellenic Republic (Greece, Hellas) has a total area of 131,990 sq. km. Based on the temporary results of the population census carried out by the Hellenic Statistical Authority in 2011, the country’s permanent population is 10,787,690. The country’s population is concentrated in the Region of Attiki (35.34% of the resident population) that includes the major cities of Athens (greater area) and Piraeus and the Region of Kentriki Makedonia (17.38%) which includes the city of Thessaloniki. Athens is the capital city while other major cities are Thessaloniki, Patra, Iraklio, Volos. The time zone is GMT +2 for the entire country, the official language is Greek and the currency is the Euro. English is widely spoken as a commercial language. The country has geographic significance because of its strategic location in the Aegean Sea, serving as a gateway to the European Union’s Single Market for the Middle East and North Africa. It is a peninsular country possessing an archipelago of approximately 3,000 islands. Its coastline extends to more than 16,000 kilometers. Greece has land borders with Albania (282 km), FYROM (246 km), Bulgaria (494 km) and Turkey (206 km). The geographic coordinates of the country are 39 00 N, 22 00 E.

12. COUNTRY PROFILE History & Civilisation

14. COUNTRY PROFILE Role in the Black Sea Region In terms of Greece’s economic presence in the Black Sea region, Greek companies are strongly entrenched in the region and are among the top investors in neighboring country markets. According to the Hellenic Investment Agency, over the last few years, more than 4,000 Greek companies have invested more than 15 billion Euro in Southeast Europe. In financial services alone, more than 3,000 branches of Greek banks are active in the region. Greece is a leading global tourism destination, an emerging regional energy hub, and possesses human capital that is outstanding. Greece’s role in the region is also highlighted by the fact that in the educational sector, high quality academic qualifications are provided by Hellenic academic institutions on subject matters of relevance to the Black Sea. For example, the International Hellenic University, an accredited English language university in Greece, offers a one-year Masters Degree in Black Sea Cultural Studies.

15. Greece is strategically positioned as the gateway to the EU and SEE… Greece can be the regional hub for strategic growth in SE Europe, Africa and the Middle East Region Members of the Eurozone, NATO, EBRD, EIB, IMF, UN, OECD, WTO, WHO, Interpol, UNESCO and CERN Access to the strategic and high growth SEE markets with: -Over $1,000bn of GDP -Over 140 million people Strong business and cultural ties with the region More than 3,000 Greek branches of banks covering over 20% of the banking market in SE Europe Greek companies in top 3 investors in every market

16. INVESTING IN GREECE Why Greece?: The Greek economy supports FDI – Reforms and Fiscal Consolidation Despite the severe economic crisis Greece is facing since 2010, the country's performance in attracting foreign investment in 2010 was satisfactory in comparison with the previous year.The total (gross) capital inflows to the country in 2010 amounted to 4 billion Euros, while net inflows exceeded 1.6 billion Euros. Inflows of FDI in Greece during the period 2003-2010 (in million Euros)

17. INVESTING IN GREECE Why Greece?: Supportive Investment Climate PPP, New Framework for RES, New Investment Incentives Law, Fast Track Law, Simplification of the establishment of new companies Greece is at the forefront of positive changes CRISIS OPPORTUNITY REFORMS TRADE INVESTMENTS

18. INVESTING IN GREECE Why Greece?: Top Talent – Educated & Skilled Human Resources Greece’s “human capital” is considered a strong asset for investors seeking to employ personnel. Educational level of the Greek labour force (000s and %), 2009 (3 rd quarter) PhD and/or Master’s degree103.12.27% University degree760.516.75% Technical degree763.616.82% Secondary Education Certificate (Lyceum) 1,473.532.45% Basic Education522.511.5% Lower Education916.920.2% Total4,540.1100%

19. INVESTING IN GREECE Why Greece?: Attractive investment opportunities – Growth Sector opportunities Tourism, Renewable Energy, Food and Beverage, ICT - Life Sciences, Environmental Management www.investingreece.gov.gr

20. INVESTING IN GREECE Tourism Sector Marinas, Integrated Resorts, Thematic Tourism (EcoTourism, Religious, Cultural, Athletic) Conference and Congress Centres, Golf, Spas and Thalassotherapy Centres, HolidayHomes, State Assets (Xenia Hotels, Holdings managed by the Hellenic Public Real Estate Corp.

21. INVESTING IN GREECE Food and Beverage Sector Food and beverage is the most dynamic and high growth sector in Greek manufacturing, accounting for 25% of turnover, 24% of employment, 25% of total invested capital, and almost 25% of added value. Growth in the sector averaged 20,6% during the last decade and food and beverage companies are the leading exporters in Greece, accounting for almost 20% of total export sales, with revenues of exceeding 2 billion Euro. The leading markets for Greece’s high-quality products include Germany, Italy, Spain, UK, and the United States. Many multinationals are enjoying the benefits of being based in Greece. Giants such as Nestlé, Coca Cola, Kraft Foods, Barilla, Cadbury, and General Mills manufacture a wide range of products and find that local and regional markets are receptive to new product lines as well as established favourites.

22. INVESTING IN GREECE Infrastructure In terms of transportation, there are a total of 2,600 km of railways and roadways total 117,000 km. Major highways include the Egnatia Highway, the PATHE Motorway, the Ionian Motorway, the Attiki Odos Motorway and the Rion-Antirrion Bridge.

23. INVESTING IN GREECE Infrastructure There are 12 major international ports: Piraeus, Thessaloniki, Volos, Patra, Alexandroupoli, Elefsina, Igoumenitsa, Iraklio, Kavala, Kalamata, Lavrio, Chalkida, Astakos.

24. INVESTING IN GREECE Infrastructure As far as airports, there are 15 international airports and 25 domestic airports servicing 20 million passengers annually. The main airports are: Athens International Airport (Eleftherios Venizelos), Thessaloniki, Iraklio (Crete), Rhodes, Corfu, Kos, Chania, Zakynthos, Samos, Mykonos and Santorini (Thira). In terms of telecommunications, there are approximately 6 million telephone lines in use while mobile cellular phone use reaches 16 million. The mobile phone market penetration is 150+%. The main mobile phone operators are Cosmote, Wind, Vodafone, Q Telecom. Internet market penetration is currently 33.9%.

25. INVESTING IN GREECE Infrastructure Ambitious Privatization Agenda Assets worth €7bn privatized up to 2013 Assets worth €1bn privatized up to 2011

26. EXPORT AND IMPORT ACTIVITIES Main countries (2010)Import profile of basic commodities: Germany Italy China France Holland UK and USA Machinery Vehicles for transportation Fuel Chemical products Food Main Countries (2010)Export profile of basic commodities: Germany Italy Cyprus Bulgaria UK USA Russia Switzerland Food and beverages Industrial products Petroleum products Chemical products Textiles