1. A Fully Integrated Coffee Company An Inclusive Business Model

2. About Rocky Mountain Café (RMC) Fully Integrated Coffee Company Created in 2005 (Canada), 2007 (Philippines), 2014 (Singapore) Capitalised for about P 500 Million Involved in coffee production and distribution in the Philippines Operate 2 seed production center, 12 nurseries, 4 plantations, and 3 coffee mills Present in 250 supermarkets, 150 hotels, restaurants, and cafeteria in the Philippines Exported to Canada, USA, and the Middle East Seedlings Production Capacity :  3 million coffee trees / year Green Beans Production Capacity :  150,000 kg annually Expanding to 1.5 Million kg annually by 2019

3. RMC Inclusive Business Model Model that address the main challenges of doing business in coffee industry Hybrid model between Plantation & Land Reform Model Where both RMC & Farmers have plantations side-by-side RMC Builds Integrated Coffee Complex: Nursery-Plantation-Coffee Mill-Training Centres Provide RMC access to land, farmers, and coffee cherries Provide Farmers access to RMC technology, best practices, and market Assist Farmers in creating TribeCo and good management Sign commercial agreement that provide transparent legal framework Fair Business Model that give Farmers highest possible price for their coffee (NYBOT Price) Empower farmers and get Farmers out of poverty using market mechanism, not charity

4. RMC Inclusive Business Model

6. Triple (Quadruple) Bottom Line Benefits Benefits for RMC: > Allow RMC to have very competitive cost / kg for its coffee > Allow RMC to produce quality green beans (SCAA Standards) Benefits for Farmers: > Allow Farmers to have very competitive price / kg for their coffee > Allow Farmers to produce quality green beans (SCAA Standards) > Allow Farmers to develop their own plantations on their own lands > Allow Farmers to modernize their farming operations fm backyard to modern > Allow Farmers to accumulate and transfer wealth and get out of poverty > Allow Farmers to keep their family united and reduce urban migration

7. Triple (Quadruple) Bottom Line Benefits Benefits for the Environment: > Reforest deforested areas instead of burning forest like in other countries > Use rustic traditional ecosystem, plant trees under shade of existing forest > Use natural fertilisers, fungicides, and insecticides > Increase carbon absorption > Improve watershed > Reduce forest fires Benefits for the Community: > Increase access to better education > Increase access to better health care > Provide access to better roads > Provide access to emergency assistance in case of disaster > Capacity building for TribeCo

8. Main Challenges Access to financial support for RMC to scale up Access to financial support for TribeCo (farmers) to develop their own farms Corruption of LGU (Municipalities, Provinces) who use public money for self interest Unwillingness of LGU to accept transparent legal framework and respect it Absence of protection mechanism for private sector investing in country side

9. More Than Just Coffee