1. RV World Conference “Tampa 2013”

2. AGENDA 1.History 2.Facts & Figures 3.Trends 4.Challenges 5.Opportunities 6.“Minute of Inspiration”

3. HISTORY “It all started in the fifties” CAR + HOLIDAYS = CARAVAN UK and West Germany and The Netherlands as leaders (Northen countries) South Europe (Mainly France followed in the sixties)

4. HISTORY 2 very different trends: North versus South North Middle class looking for the sun South Working class (blue collars)

5. HISTORY Motorcaravans / Motorhomes Started to develop end of the fifties First models, many times, were commercial van conversions By the end sixties, a new industry was born

6. The European RV Industry is before all: A story of Men, entrepreneurs, Visionairs HISTORY

7. CIVD 50th anniversary

8. FACTS & FIGURES

9. Caravan sales Europe

10. FACTS & FIGURES Motorcaravan sales Europe

11. FACTS & FIGURES Total RV sales Europe

12. FACTS & FIGURES Caravan Sales vs Production Europe

13. FACTS & FIGURES Motorcaravan sales vs Production Europe

14. FACTS & FIGURES Total RV sales vs Production Europe

15. FACTS & FIGURES

16. Estimated number of campsites in Europe Total Europe 30.000

17. FACTS & FIGURES The RV Industry in Europe Total turnover 2011: € 9.3 billion New vehicles: € 4.1 billion Second hand : € 3.8 billion Service/maint.: € 0.9 billion Equipment: € 0.5 billion

18. Trends

20. 138.400 (- 8%) 150.000 Trends

23. Increasing interest for Van conversions Limited size Free access Often used as the second car Sufficient space for 2 persons

24. Challenges

25. General Economical Environment Financial Crisis Low Consumer confidence Stricter financing conditions High unemployment

26. Challenges New European Driving Licence Harmonized rules for Europe Weight limitation to 3.5 kg tons “Grand Father rights” for France, Sweden, UK and Germany

27. Challenges Smaller cars / alternative energy Smaller cars with smaller engines Hybrid / Electrical cars

28. Challenges Aging customer base Natural aging of the European population Difficulties to attrack the younger generation

29. Challenges Competition Low cost travel Static / residential camping

30. Opportunities

31. Demographics

32. Opportunities “ The next generation is looking for smaller / lighter / different products ”

33. Opportunities Low cost products Need to lower the access to the next generation(s) Generation “IKEA” Bridge from the second- hand market to the “new RV” market

34. Opportunities Back to basics Back to Nature Freedom / Independance Family values

35. Opportunities Back to basics Back to Nature Freedom / Independance Family values

36. 1 minute for Inspiration

39. Thank you