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Business English What kind of texts belong to Business English?

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Presentation on theme: "Business English What kind of texts belong to Business English?"— Presentation transcript:

1 Business English What kind of texts belong to Business English?

2 Application letters Application letters CV CV Cover letter Cover letter Business letter (memo/email/fax) Business letter (memo/email/fax)

3 APPLICATION LETTER What is an application letter? What is an application letter?

4 WRITING APPLICATION LETTERS STRUCTURE 1 Paragraph 1 Paragraph 1 It should state clearly why you are writing and where you saw the job advertised. e.g. I would like to apply for the post of... as advertised in today's issue of.. I would like to apply for the post of... as advertised in today's issue of.. With reference to your advertisement in... on..., I am writing to apply for the position of... With reference to your advertisement in... on..., I am writing to apply for the position of... I would like to apply for the post of... as advertised... I would like to apply for the post of... as advertised...

5 Paragraph 2 Paragraph 2 It should give a little information about your qualifications and experience. Make sure the information you give is relevant to the job that you are applying for. As you can see from my enclosed CV, I have worked in my present position for... years. During this time I have gained invaluable experience in... As you can see from my enclosed CV, I have worked in my present position for... years. During this time I have gained invaluable experience in... I am currently a student at... studying........ I am due to graduate in....... Although I have been studying full time, I have had a number of summer jobs which have helped me to gain experience in... I am currently a student at... studying........ I am due to graduate in....... Although I have been studying full time, I have had a number of summer jobs which have helped me to gain experience in...

6 Paragraph 3 It should say why you believe you are suited to the job and what you can offer the company. e.g. e.g. 1. I am currently working as... in...The reason for my seeking a new position is that I wish to pursue a... career. 1. I am currently working as... in...The reason for my seeking a new position is that I wish to pursue a... career. 2. For the last... years I have been working as a... in...I have decided to look for a new position. I believe that the experience I have gained in... has given me the qualities you are looking for. 2. For the last... years I have been working as a... in...I have decided to look for a new position. I believe that the experience I have gained in... has given me the qualities you are looking for. 3. I feel that my ability to... will help/enable me to... 3. I feel that my ability to... will help/enable me to... This is probably the most important paragraph of the letter. It is also the hardest part to write because you need to "sell yourself" without appearing too arrogant. However, you do need to be quite forceful and direct, showing that you possess the skills for the job you are applying for. This is probably the most important paragraph of the letter. It is also the hardest part to write because you need to "sell yourself" without appearing too arrogant. However, you do need to be quite forceful and direct, showing that you possess the skills for the job you are applying for.

7 Paragraph 4 It should tell the reader when you are available for an interview and how to contact you. e.g. e.g. 1. I would like to have the opportunity to talk to you about my application. I am available for interview at any time and I can be contacted at/on... 1. I would like to have the opportunity to talk to you about my application. I am available for interview at any time and I can be contacted at/on... 2. I am available for an interview at any time but would appreciate two days notice. I can be contacted on/at... 2. I am available for an interview at any time but would appreciate two days notice. I can be contacted on/at... I look forward to hearing from/meeting you soon. I look forward to hearing from/meeting you soon. 3. As requested in the advertisement, I enclose a copy of my resume together with a recent photograph. 3. As requested in the advertisement, I enclose a copy of my resume together with a recent photograph. I look forward to meeting with you to discuss my application further. I am available... and can be contacted on/at... I look forward to meeting with you to discuss my application further. I am available... and can be contacted on/at...

8 EXAMPLE 33, Montreal Street Stratford, Connecticut 99877 November, 19th 2003 Newton Company Attention to: Personnel Dept, 8833 New York NY 78733-6337 Dear Sir or Madame: I am writing in response to your ad in the Times for a position listed as Science Editorial. I believe my scientific knowledge and writing skills make me an excellent candidate for this position. My education includes a B.S. in Zoology with honors, and two years of medical school. Through these studies, I have gained in-depth knowledge of many scientific subjects which include biology, chemistry, anatomy, physiology and genetics. As an Advanced Placement English student, a participant in University Interscholastic League writing contests, and the daughter of an English teacher, I have a good working knowledge of English as well as strong writing skills. Currently, I am enrolled in a technical communications course to further improve my writing skills. As to my related experience, I have been employed as a Science Consultant and Technical Writer for Education Networks Corporation. In that position, I was the only writer on scientific subjects (life and earth sciences) for a project involving development of software for Newton’s Children’s Encyclopedia on CD-ROM. My teaching experience includes tutoring students in human anatomy, physiology, and histology. Positions working in the medical field have allowed me to develop higher interpersonal competence. I plan to use my employment in the medical field and my technical writing experience to find full- time employment as a writer on technical subjects and use my scientific knowledge. I will also continue evening classes in technical communications and desktop publishing. Enclosed is a resume that provides more details about my background. I am enthusiastic about an opportunity such as the one you advertised, and I strongly believe I would be an imaginative and productive resource for your Company. I can be contacted at (934) 007-0777. Sincerely, Linda Stevens Enclosure CV

9 Check list: 1. Keep it short 2. State the position to which you are applying 3. Explain why you want the job 4. Clearly describe ways you will contribute 5. Match, but don't reiterate, your CV 6. Do not say you are not qualified, make every statement positive 7. Keep the tone and content professional 8. Tell the reader what you are going to do next - e.g. call within a week 9. Proofread 1. Keep it short 2. State the position to which you are applying 3. Explain why you want the job 4. Clearly describe ways you will contribute 5. Match, but don't reiterate, your CV 6. Do not say you are not qualified, make every statement positive 7. Keep the tone and content professional 8. Tell the reader what you are going to do next - e.g. call within a week 9. Proofread

10 Useful Key Phrases I am writing to you in response to your advertisement for... I am writing to you in response to your advertisement for... As you can see from my enclosed resume, my experience and qualifications match this position's requirements. As you can see from my enclosed resume, my experience and qualifications match this position's requirements. I would like to point out.... I would like to point out.... During...., I improved (furthered, extended, etc.) my knowledge of..., During...., I improved (furthered, extended, etc.) my knowledge of..., I look forward to an opportunity to speak with you in person. (OR to speak with you personally) I look forward to an opportunity to speak with you in person. (OR to speak with you personally)

11 WRITING TIPS CORRECTNESS: USE ACCURATE FACTS, WORDS, FIGURES. CHOOSE NON DISCRIMINATORY EXPRESSIONS. USE THE RIGHT STYLE AND THE RIGHT LANGUAGE. PROOFREAD AS MUCH AS POSSIBLE. CORRECTNESS: USE ACCURATE FACTS, WORDS, FIGURES. CHOOSE NON DISCRIMINATORY EXPRESSIONS. USE THE RIGHT STYLE AND THE RIGHT LANGUAGE. PROOFREAD AS MUCH AS POSSIBLE. COMPLETENESS: CHECK FOR THE PRESENCE OF THE 5 Ws: WHO, WHAT, WHERE, WHEN, WHY. COMPLETENESS: CHECK FOR THE PRESENCE OF THE 5 Ws: WHO, WHAT, WHERE, WHEN, WHY. CONCISENESS: SHORTEN OR OMIT PROLIX EXPRESSIONS. INCLUDE ONLY RELEVANT STATEMENTS. AVOID REDUNDANCIES. AVOID CLICHES. CONCISENESS: SHORTEN OR OMIT PROLIX EXPRESSIONS. INCLUDE ONLY RELEVANT STATEMENTS. AVOID REDUNDANCIES. AVOID CLICHES. CLARITY: BE READER-FRIENDLY. INCLUDE EXAMPLES IF NECESSARY. CONSTRUCT EFFECTIVE SENTENCES OR PARAGRAPHS. CLARITY: BE READER-FRIENDLY. INCLUDE EXAMPLES IF NECESSARY. CONSTRUCT EFFECTIVE SENTENCES OR PARAGRAPHS. CONCRETENESS: USE SPECIFIC FACTS. USE ACTION VERBS. USE VIVID AND MORE SPECIFIC WORDS. TRY TO AVOID QUALIFIERS (THEY MAY DIMINISH THE CREDIBILITY OF YOUR WORDS!) CONCRETENESS: USE SPECIFIC FACTS. USE ACTION VERBS. USE VIVID AND MORE SPECIFIC WORDS. TRY TO AVOID QUALIFIERS (THEY MAY DIMINISH THE CREDIBILITY OF YOUR WORDS!) COURTESY: BE SINCERE, TACTFUL. OMIT EXPRESSIONS THAT IRRITATE OR HURT. USE FORMAL LANGUAGE AVOIDING COLLOQUIAL AND CONTRACTED FORMS. USE PASSIVE VOICE TO DE-EMPHASIZE. COURTESY: BE SINCERE, TACTFUL. OMIT EXPRESSIONS THAT IRRITATE OR HURT. USE FORMAL LANGUAGE AVOIDING COLLOQUIAL AND CONTRACTED FORMS. USE PASSIVE VOICE TO DE-EMPHASIZE.

12 Activity 1. Choose the correct sentence I would like to apply for the post of teacher as advertised in yesterday's issue of News of the World I would like to apply for the post of teacher as advertised in yesterday's issue of News of the World With reference at your advertisement in yesterday’s News of the World, I am writing for apply at the position of teacher. With reference at your advertisement in yesterday’s News of the World, I am writing for apply at the position of teacher. I would like to apply the post of teacher as you advertised in yesterday’s News of the World. I would like to apply the post of teacher as you advertised in yesterday’s News of the World.

13 Activity 2. Choose the correct sentence 1. I’m currently working as a receptionist in London. The reason because I’m seeking a new position is that I wish to pursue a different career. 2. I am currently working as a part-time receptionist in London. The reason why I am looking for a new position is that I wish to pursue a different career. 3. I am currently working as receptionist in London. The reason why I am looking a new position is that I’d like to pursue a different career.

14 Activity 3. Choose the correct sentence 1. For the last four years I’ve been working as an interpreter in Germany. I believe that the experience I’ve gained in that field has given me the qualities you’re looking for. B. I have been working as an interpreter in Germany since the last four years. I believe that the experience I have gained in that field has given me the qualities you are looking for. 1. For the last four years I have been working as an interpreter in Germany. I strongly believe that the experience gained in that field has given me the qualities you are looking for.

15 Activity 4. Choose the correct sentence 1. I am available for an interview at any time. I look forward to receive a reply as soon as possible, since I have other opportunities at my disposal. 2. I look forward to meeting with you in order to discuss my application. I can be contacted at the following numbers: 33399943233 / 2328888841. 3. Contact me whenever you like, I will be always available for you and I think I am the one you are looking for and I am looking forward to discussing my application with you.

16 Activity 5. Application letter Choose the right order among the following three: Activity 5. Application letter Choose the right order among the following three: 1. Inside address, heading, salutation, introduction, conclusion, education, experience, personal goals, enclosure, signature block. 2. Heading, inside address, closing salutation, introduction, education, experience, personal goals, conclusion, signature block, enclosure. 3. Heading, inside address, salutation, introduction, education, experience, conclusion, closing salutation, signature, enclosure.

17 Activity 6. Complete the following letter using one word for each gap. Dear Mr Brown: Dear Mr Brown: I read your job _______ for a post of teacher in Time Out of 23 rd November 2003. I am an Italian native ______, though I have lived in New York _______ many years. I read your job _______ for a post of teacher in Time Out of 23 rd November 2003. I am an Italian native ______, though I have lived in New York _______ many years. I _______ as an English teacher to _________ last year with good results as you can see from my positive __________ written by my previous employer. I _______ as an English teacher to _________ last year with good results as you can see from my positive __________ written by my previous employer. I can ______ excellent English and French. I am currently working as a _________of business texts, from English to Italian. I can ______ excellent English and French. I am currently working as a _________of business texts, from English to Italian. I am excited by an opportunity such as the one you _________. I ________ my CV and a recent photo. I am excited by an opportunity such as the one you _________. I ________ my CV and a recent photo. I am available for an _________ at any time. You will find all my _________ in the CV. I am available for an _________ at any time. You will find all my _________ in the CV. I thank you in advance for your consideration of my ___________. I thank you in advance for your consideration of my ___________. Yours __________ Yours __________ Mara Bianchi Mara Bianchi

18 Dear Sir/Madam,I 1) ________ writing this letter to apply for 2) ________ position of student assistant that I saw advertised on your website. I 3) ________ interested 4) ________ working 5) ________ 6) ________ teachers' resource library, or 7) ________ 8) ________ accommodation department.I have recently graduated from 9) ________ WSB Business School 10) ________ Warsaw and received high grades 11) ________ both my English and Business Courses. In addition, we had to use all of 12) ________ Microsoft Office programs 13) ________ 14) ________ preparation of our finished assignments, so I 15) ________ able to do most things with computers.Since I was 15 years old I have helped my father to run his small import-export business. I have been involved 16) ________ helping 17) ________ variety of clients and also 18) ________ general administration of 19) ________ business. In 20) ________ past 2 years I have worked 21) ________ 22) ________ WSB library, helping teachers and students to find and use 23) ________ resources there. This experience has given me 24) ________ ability to deal with 25) ________ needs of all types of people.I have an outgoing, diligent personality and find that I enjoy 26) ________ challenges of working 27) ________ busy environments. In addition, my studies and experience have taught me to be accurate and efficient 28) ________ organising my work so I would be 29) ________ valuable addition to your school.I look forward to hearing from you. Dear Sir/Madam,I 1) ________ writing this letter to apply for 2) ________ position of student assistant that I saw advertised on your website. I 3) ________ interested 4) ________ working 5) ________ 6) ________ teachers' resource library, or 7) ________ 8) ________ accommodation department.I have recently graduated from 9) ________ WSB Business School 10) ________ Warsaw and received high grades 11) ________ both my English and Business Courses. In addition, we had to use all of 12) ________ Microsoft Office programs 13) ________ 14) ________ preparation of our finished assignments, so I 15) ________ able to do most things with computers.Since I was 15 years old I have helped my father to run his small import-export business. I have been involved 16) ________ helping 17) ________ variety of clients and also 18) ________ general administration of 19) ________ business. In 20) ________ past 2 years I have worked 21) ________ 22) ________ WSB library, helping teachers and students to find and use 23) ________ resources there. This experience has given me 24) ________ ability to deal with 25) ________ needs of all types of people.I have an outgoing, diligent personality and find that I enjoy 26) ________ challenges of working 27) ________ busy environments. In addition, my studies and experience have taught me to be accurate and efficient 28) ________ organising my work so I would be 29) ________ valuable addition to your school.I look forward to hearing from you. Yours faithfully Yours faithfully Pawel Minescz Pawel Minescz

19 1 = am 2 = the 3 = am 4 = in 5 = in 6 = the 7 = in 8 = the 9 = the 10 = in 11 = in 12 = the 13 = in 14 = the 15 = am 16 = in 17 = a 18 = the 19 = the 20 = the 21 = in 22 = the 23 = the 24 = the 25 = the 26 = the 27 = in 28 = in 29 = a 1 = am 2 = the 3 = am 4 = in 5 = in 6 = the 7 = in 8 = the 9 = the 10 = in 11 = in 12 = the 13 = in 14 = the 15 = am 16 = in 17 = a 18 = the 19 = the 20 = the 21 = in 22 = the 23 = the 24 = the 25 = the 26 = the 27 = in 28 = in 29 = a

20 Classroom practice Write an application letter in response to the following ad: COOKS, HOSTESSES, WAITERS COOKS, HOSTESSES, WAITERS Applicants must speak excellent English. Applicants must speak excellent English. Famous Italian restaurant in Walt Disney World, Florida, seeks 23-30 year olds for a 6 months period. Competitive salaries, accommodation provided. Interviews in Rome. Famous Italian restaurant in Walt Disney World, Florida, seeks 23-30 year olds for a 6 months period. Competitive salaries, accommodation provided. Interviews in Rome. Please send letter of application and CV to dwf@chw.com or fax to 06443332. Deadline: 2 nd February, 2004. Please send letter of application and CV to dwf@chw.com or fax to 06443332. Deadline: 2 nd February, 2004.dwf@chw.com COOKS, HOSTESSES, WAITERS COOKS, HOSTESSES, WAITERS Applicants must speak excellent English. Applicants must speak excellent English. Famous Italian restaurant in Walt Disney World, Florida, seeks 23-30 year olds for a 6 months period. Competitive salaries, accommodation provided. Interviews in Rome. Famous Italian restaurant in Walt Disney World, Florida, seeks 23-30 year olds for a 6 months period. Competitive salaries, accommodation provided. Interviews in Rome. Please send letter of application and CV to dwf@chw.com or fax to 06443332. Deadline: 2 nd February, 2004. Please send letter of application and CV to dwf@chw.com or fax to 06443332. Deadline: 2 nd February, 2004.dwf@chw.com


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