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Published byAlvin Hardy Modified over 8 years ago
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BEST PRACTICES Campaigns should be: Comprehensive Well Funded Sustained Overtime Dose Response
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TARGETS Youth Adult Smoker Public Opinion Minorities
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EVALUATION TOOLS Consumption (tax data) Adult Tobacco Survey (T) Adult Risk Factor Survey (T) Youth Drug Survey (S) Youth Risk Factor Survey (S) MIS Vital Statistics
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WEB SITES WWW.STATE.MA.US/DPH/MTCP/ WWW.TRYTOSTOP.ORG (CESSATION) WWW.GETOUTRAGED.COM (PUBLIC OPINION) WWW.FRESHAIR.NET (YOUTH)
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YOUTH Mass Media Sales to Minors School Education Youth Empowerment Programs WWW.FRESHAIR.NET
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PUBLIC OPINION Mass Media Local Clean Air Laws Industry Accountability Litigation/Legislation WWW.GETOUTRAGED.COM
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LEGISLATION Dedicated Excise Tax 1992 Medicaid Suit 1994 Ingredient Disclosure 1996 Excise Tax $.25 1996 Excise Tax $.50 (P) Fire Safe Cigarettes (P)
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LITIGATION Medicaid Recoupment 1996 Ingredient Disclosure 1996 Cigar Warnings 1998 Advertising Restrictions 1998
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TREATMENT Mass Media Training/Certification Eighty Treatment Programs WWW.TRYTOSTOP.ORG 1-800-TRYTOSTOP Partnership with Health Plans
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MEDIA STRATEGIES Real People Health Consequences Negative/Emotive Family Context
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Packs of Cigarettes Purchased Annually, Per Adult (US, MA & CA) *1998 and 1999 US and CA data based on FY
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“REDUCED HARM” PRODUCTS PremierRJR1988 EclipseRJR1996 AccordPM1998 AdvanceSTAR2000 AIRSJTI2000 OmniLIG2001 SCORLIG2001 SNUFFUST/ST
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