1. Media Relations: Trends, Tips and Tactics Brett Simon Media Relations Manager PR Newswire

2. PRN Audience Development Victoria Harres Akers Brett SimonChristine CubéThomas Hynes Director, Audience Development (TX) Media Relations Manager (NY) Media Relations Manager (CA) Blogger Relations Manager (NY)

8. PR Week/PR Newswire Annual Media Survey 1,300 Journalists 1,385 Public Relations

9. Media Trends What’s changed? –72% increased workload –37% tweeting –39% blogging –24% using social media for experts PR Pitches/Research –84% prefer email –46% read blogs –33% use social networks

10. PR Trends Pitching –43% use social media 76% via twitter 49% via facebook –1%-20% success (61% of journos) –0%-25% relevant (44% of journos) Blogs –39% new product news –37% product reviews

11. Get Social Media Savvy Get Connected Be Engaging Meet everyone in the room Pass out your social media biz card

13. What Makes a Good News Release Better? The Three “H” Approach A Hook A Headline A Hefty Dose of SEO

14. Identify keywords Stay away from fancy terms Stay on message

15. SUCCESS!

16. PR Newswire Audience Development Follow us on Twitter at: @prnewswire @prnalert @blogbriefs Or Email us at: Media.Relations@prnewswire.com