1. PR FORUM: SOCIAL MEDIA Sarah Fletcher

2. TITLE | 2 STRENGTHENING ROTARY INITIATIVE The Strengthening Rotary initiative helps us tell Rotary's story in a clear and compelling way. By providing a consistent image of what Rotary stands for and how we differ from other charitable organizations, we can engage members, prospective members, donors, and volunteers in our work to improve communities around the world.

3. TITLE | 3 PRESIDENTIAL CITATION AWARD Public Relations category has 4 aspects: 1.Newsletter 2.Brochure 3.Website 4.Social Media

4. TITLE | 4 CLUBS CAN APPLY FOR PRESIDENTIAL CITATION AWARD April 2016 – Award application time March 2016 – Social Media Forum – Will cover the HOW TOs of Social Media Tonight: – Discuss how the Club’s social media goals meet the brand and tell the story – We’ll focus only on Facebook, which is the most widely used social media platform (for now)

5. TITLE | 5 BRANDING A brand is an Image created by an organization. The values associated with the brand are defined by the stories told by the people experiencing it, in this case: – Rotarians – Community – Beneficiaries

6. TITLE | 6 K.R. "RAVI" RAVINDRAN P.R. GOALS 1.Adoption of the new brand 2.Consistently influence the experience of the brand: Fellowship Community Inspiration Impact Relevance Fun

7. TITLE | 7 A CLUB’S SOCIAL MEDIA GOALS 1.Display the new brand 2.Foster the association of the values: – Promote the fellowship of the organization – Encourage community involvement – Be relevant to the needs of the community – Impact our community with good deeds – Inspire others by our impact and relevance – Show them how much fun it is

8. TITLE | 8 THE NEW BRAND IN USE

9. TITLE | 9 “ SOCIAL” MEDIA NEEDS PEOPLE TO BE SOCIAL

10. TITLE | 10 TAKE OUT YOUR COMMUNICATION DEVICE OR YOUR SMAHT PHONE!!

11. TITLE | 11 SHARE WHERE YOU ARE BY CHECKING IN? If you're on a smartphone, you can enable location services and share where you are by checking into a location.enable location serviceschecking into a location To check in to a location: 1.From your News Feed, tap Check In. 2.Select the location where you are from the list of nearby places. If you don't see your location, type the name of the place you're at into the Search box. 3.Write an optional description of what you're doing. You can also tag your friends at your location.tag your friends 4.Tap Post to share. Use this feature when attending your weekly meeting or a special event.

12. TITLE | 12 CLUB FAN PAGES Nashoba Valley 166 likes Littleton 155 likes Acton-Boxborough 151 likes

13. TITLE | 13 THE ALL IMPORTANT “SELFIE” AND “GROUPIE” Let’s do this! Post a selfie and a groupie…

14. TITLE | 14 While you’re on that page …. Share something you’ve just liked.