1. talks! Beginner’s Guide to Social Media Audio is only available by calling this number: Conference Call: 866-740-1260 Access Code: 6339392 Sponsored by

2. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 Using ReadyTalk Chat & raise hand Mute = *6, Unmute = *7 If you lose your internet connection, reconnect using the link emailed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support: 800-843-9166

3. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 Continue the conversation Twitter hashtag: #ts-basics Following the webinar, TechSoup will host a free, day-long online event, where you can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics www.techsoup.org/go/web2basics

4. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 You are being recorded… This seminar will be available on the TechSoup website along with past webinar presentations: –www.techsoup.org/go/webinarswww.techsoup.org/go/webinars You will receive a link to this presentation, material and links.

5. talks! Beginner’s Guide to Social Media Facilitator:Kami Griffiths, TechSoup Presenters:John Haydon, Chris Garrett Sponsored by

6. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 Today’s Speakers Volunteer: Chris Peters, TechSoup Kami Griffiths TechSoup John Haydon corporatedollar.org Chris Garrett chrisg.com

7. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 Agenda Introductions Presentation: John & Chris Audience Q&A About the Community Forums Event About TechSoup

8. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 What is Social Media? Web 2.0 is not a Version Many to Many User generates content Conversations NonProfitWorkshop.com

9. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 NonProfitWorkshop.com Benefits of Social Media?

10. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 Social media are the tools that empower your fans! NonProfitWorkshop.com

11. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 What is the best way to get started with social media? NonProfitWorkshop.com

12. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 Remarkable content is key Traditional marketing “push” is dead. You no longer have “control”. Raving fans will even create their own blogs, Facebook Groups and campaigns without any direction from you. Content now trumps big budgets Hint: People care way more about the cause or issue than your non-profit. NonProfitWorkshop.com

13. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 Remarkable Rocket! What would it look like if your non-profit was so amazing that people couldn’t stop talking about you? What would the community be saying? How would it look if you did the opposite of what everyone else was doing? What are the edges? NonProfitWorkshop.com

14. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 What sites should we start with? NonProfitWorkshop.com

15. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 How much time should we spend? NonProfitWorkshop.com

16. Attract, Retain, Recruit BLOG Email RSS Twitter Referral Forwards Re-tweets SEO Social Links PR NonProfitWorkshop.com

17. Social Media Journey Take your audience on a journeyTake your audience on a journey Visitor Return Visitor Subscriber “Converted” Advocate NonProfitWorkshop.com

18. Content & Writing What you know What readers want Blog This NonProfitWorkshop.com

19. Hub Model Your Email List NonProfitWorkshop.com

20. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 Social Media “Post-it” note Seek to give before seeking to get Listen before talking Trust your staff with social media Trust your fans and your “enemies” Trust yourself Learn by doing Stupid questions rule! NonProfitWorkshop.com

21. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 More Resources wearemedia.org hildygottlieb.com nonprofitworkshop.com socialactions.com NonProfitWorkshop.com

22. talks! Questions? Submit your questions using the chat box.

23. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 Continue the Discussion… Following the webinar, TechSoup will host a free, day-long online event that is asynchronous (not live) and no registration is required. You can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics www.techsoup.org/go/web2basics

24. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 Get the Most Out of TechSoup At TechSoup, you’ll find a range of technology services to help your nonprofit: – Read helpful articles in our Learning Center – Request donated software, hardware, and online services – Join our community forums to learn from your colleagues – Browse upcoming events and conferences

25. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 Thank you to our Webinar Sponsor!

26. talks! Thank you! For more information contact: Kami Griffithskami@techsoup.org 415-633-9392www.techsoup.org