1. How to gain ROI before WTM? WTM PR Initiatives

2. WTM International Press Centre  Largest recurring press centre in the UK Monday is our key day for Press, so make sure your PRs are there. 3,000 media attend from around the world Print (trade & consumer) Radio TV Internet

3. Make sure you keep the WTM Press and PR team in the loop. If we don’t know what you are planning, then we can’t help you

4. Login to the WTM Exhibitor Portal to:  Upload your company logo  Update your company description  Attach your press releases, images and videos  Add your social media information Log-in to the Exhibitor Portal and update your areas. WTM Exhibitor Portal

5. You can update the content regularly, especially Press Releases.  Bespoke to WTM  Likelihood of showing up higher in search engines  Rotate your content, keep it fresh and up to date  More leads and press! WTM Exhibitor Portal

6. Book your press conference now, rooms are filling up fast. Do you have something that you want to brief/inform the press about?  A launch  New Product  New Resort  New Tourism Minister/Director WTM Press Conference Rooms

7. Make sure your entry has a strong news angle. 100 words and a picture on a launch of a new product, service or development. This then appears on:  WTM homepage (formerly known as WTM Launchpad)  Tweeted about to our audience of 45,000 followers  In a printed magazine distributed to press at the event from Sunday. Free Opportunity - Deadline: Friday 8 August 2014 WTM Exhibitor News

8. WTM Media Diary of Events details key activities and events in a day-by-day format, given to all attending journalists. If you are planning a:  Press conference  New product or service launch  Staging a press hospitality event  Hosting a celebrity Please complete the form on the Exhibitor Portal by 3 October. WTM Media Diary of Events Free Opportunity - Deadline: Friday 3 October 2014

9. Look out for the e-survey for your chance to be included.  Findings based on a survey of exhibitors, WTM Buyers’ Club and UK consumers World Travel Market 2014 Industry Report Look out for the e-survey we send out to all Exhibitors and Exhibitor PRs in September

10. Bring your press packs up to us on Sunday afternoon.  Press Centre opening times: Sunday 2 November – 13.00 – 16.00 Monday 3 November - 08.00 – 18.00 Tuesday 4 November – 08.00 – 18.00 Wednesday 5 November – 09.00 – 20.00 Thursday 6 November – 09.00 – 16.00  Upload your exhibitor press releases via the WTM Exhibitor Portal  Display your exhibitor press packs in the Press Centre early Your Exhibitor Press Packs

11. Keep up to date with the latest WTM News by following us. @wtm_london#WTM14World Travel Market Paul Nelson Press & PR Manager paul.nelson@reedexpo.co.uk +44 (0) 20 8910 7032 Nicole Collett Press & PR Executive nicole.collett@reedexpo.co.uk +44 (0) 20 8910 7836 Follow our Social Media Platforms