1. GROUP 10 ONLINE PUBLIC RELATIONS Publisher Outreach Community Participation Media Alerting Brand Protection

2. What is PR? Public Relations refers managing the spread of information between an individual or an organisation and the public.

3. What is Online PR?  Online PR involves all activities that a firm undertakes to maximise its presence and mentions on third-party websites like social media platforms, blogs, podcasts or feeds.  It also involves reacting to negative mentions or comments on these platforms.

4. Publisher Outreach  Publisher outreach maximizes the mentions of your name, product, websites etc. on mediums such as blogs

5. Community Participation  This is where individuals form groups on social media or online platform to discuss and share ideas about similar interests.  Examples of such platforms are Facebook, Instagram, WhatsApp,

6. Media Alerting  Also known as Invitation to Cover a media alert is a brief document used to invite reporters to cover an event. It should be sweet. The goal is to make the event, or issue at take sound interesting enough to reporters and media houses to make them want to come and find out the rest of the details.

7. Brand Protection Preventing a person or an organisation from illegally making money from selling a product or a service under a brand name that belongs to another person or company.

8. Online Brand Protection Online Brand protection involves the use of powerful technology portfolios, and highly skilled professional services to create and execute online brand protection strategies to combat;  Counterfeiting  Gray market activity  IP abuse

9. Why is PR important?  Builds credibility  Helps company reach a larger audience and target market  Helps in building relationships between the company and its clients  Cost efficient although expensive  Promotes the image of the company, not just the brand of the product.