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Published byCori Charles Modified over 8 years ago
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Owlio Training Module 4 Facebook Group for Your Community
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1.About Facebook Groups 2.Why Community Forums? 3.The Race 4.Group Settings 5.Post - Seed With Content 1.Moderate 2.Collaborate 6.Add Friends 7.Get Members to Add Friends 8.Advanced Tactics
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www.facebook.com/rosshair And Add as Friend
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Launch of www.facebook.com/groups/remcamp Join Group
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Recordings for Members www.REMCamp.com
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1 – Facebook Groups
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Friends are the building blocks of social media
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Facebook is a Popularity Contest
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The Power of Groups Mass Email List Add Your Facebook Friends Members Can Add Their Friends
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Most Powerful Free Marketing Feature
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The Danger of Groups Anyone can Mass Email List One Mistake and Gone Admins can Remove Admins
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Interest Groups Official Groups Location Based Groups
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Real Estate Professionals
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2 – Why Community Forums? The Owlio Way
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Community Chat Room
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People are Invisible on Pages
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Authority, Trust and Leadership
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Golden Rule Get Over Yourself and Focus on the Community
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3 – The Race There Can Be Only One!
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Little Competition
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Pages are Competitive
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4 – Group Settings
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Unique URL
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5 – Seed with Content
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Very Important Group posts are bulk mailers Can also use chat feature to message
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Tell Why
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Pin Posts
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Keep it Simple and Easy
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Ask for Recommendations
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Explode Around an Issue or Event
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Fracking
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Casino
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Moderate, Moderate, Moderate No sales, politics or bad manners!
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If someone tries to sell you just found a hot lead To build your social media network
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You can kick any member out the Group
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Acknowledge all posts and comments
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Extend the Conversation
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Collaborate
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Suspend Real Estate
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6 – Add friends to Groups
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Can Only Add Friends (so keep making friends)
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May Not Want To Be Invited Say sorry and remove them from the Group
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Requests
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7 – Get Members to Invite Friends
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Best Tip for 2013 Any member can add their friends
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Find 5 Rainmakers
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5 Rainmakers with 5,000 Friends
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Why would they add their friends? You Have What They Want!
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8 – Advanced Tactics
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Harvest Email Addresses
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Send Friend Requests Outside of Facebook
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Integrate with Direct Mail Shot
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Business Cards
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Integrate with Events
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Secret Groups for HOA - Upload HOA Docs Secret Trade Groups Real Estate Caravans
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Facebook Ads Target Local Groups
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Recordings for Members www.REMCamp.com
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www.REMCamp.com/VIP
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