1. Region II Professionals Communications Zone Functional Maurice Patterson Region II Professionals Secretary

2. Purpose of the Communications Zone The Comms Zone is a high visibility team that supports all of the Executive Board with just 3/4 positions! This includes: Developing publication schedules Approving all material before it is released Creating a marketing plan Promoting of information and events Tracking action items

3. Professionals Executive Board Communications Zone POSITIONNAMECONTACT INFO Professionals SecretaryIvy Whitepebsecretary@nsbe.org Professionals Public Relations Chair Feyisola Ogunfemipebpr@nsbe.org Professionals Publications Chair Patricia Edmondspebpublications@nsbe.org Professionals Telecommunications Chair Lisa Vallepebtelecomm@nsbe.org

4. Region II Professionals Executive Board Communications Zone POSITIONNAMECONTACT INFO Region II Professionals Secretary Maurice Patterson r2pebsecretary@nsbe.org Region II Professionals Telecommunications Chair VACANT r2pebtelecomm@nsbe.org Region II Professionals Publications Chair VACANT r2pebpublications@nsbe.org

5. Roles of the Secretary Record accurate minutes of executive board and chapter meetings Require standing committees and special committees to create a record of the activities of said body Review and approve all material before it is released Oversee the Communications Zone Track action items Develop marketing strategy for chapter

6. Roles of the Telecommunications Chair Maintain websites Keep site up to date with working links and accurate information Advance the technological impact of NSBE Keep any eye on new communication technologies Look for ways to implement these within the society

7. Roles of the Publications Chair Develop publication schedule Develop chapter brochures Develop chapter newsletter Maintain social media Take on responsibilities of Public Relations Chair if there is not one

8. Role of the Public Relations Chair Draft articles that enhance the chapter’s public image Design and distribute informational brochures Make official statements for the organization Identify other organizations for partnerships

9. Region II PEB Communications Zone Goal HELP CHAPTERS MEET THEIR COMMUNICATION GOALS UPDATE/ESTABLISH WEBSITES CONSISTENT BRANDING

10. Branding Last year the National Society voted to change the name from Alumni Extension to Professionals Some chapters have updated their information but others have not Update social media and websites to reflect location of chapter. Do not include professionals in social media names and url. Twitter (ex. @NSBEPaxRiver) Facebook (ex. /NSBEPAXRIVER) Instagram (ex. @NSBEPaxRiver) Website (ex. www.nsbepaxriver.org)

11. Chapter Resources 1) Google for Nonprofits http://www.google.com/nonprofits/ This allows you to be able to have professional email addresses such as r2pebtelecomm@nsbe.org depending on what your website URL is. 2) HootSuite https://hootsuite.com/ This allows you to schedule social media posts in advance. 3) Youtube https://www.youtube.com/https://www.youtube.com/ Learn how to build websites in 1 hour

12. LOGO Policy Logo Policy No “The” when typing “National Society of Black Engineers” When on 2 lines, “National Society” must be on line one and “of Black Engineers” must be on the second National Society of Black Engineers

13. NSBE Logos

14. Social Media Twitter Remember that you only get 140 Twitter characters! Provide the full website, tinyurl will shorten links for you Facebook All pages should use page type: “Brand, product, or organization” and page category: “Non-Profit” All NSBE Events should have EVENTS created by the entity hosting the event (Regional Board Page, Chapter board group, etc.)

15. Websites Content Name, organization and chapter should be clearly marked Provide contact information for ALL executive officers Must not contain religious content Annual Convention info Link to National site UPDATE, UPDATE, UPDATE!!!!!

16. Publications Schedule What is it? How to create one?

17. Marketing Plans What is it? How to create one?

18. Questions?