1. Ideas for using Online Media for Marketing Scenic Byways Adeel Ahmed Ahme0004@umn.edu 320-203-6109 http://z.umn.edu/emkt @adeelahmemn

2. Questions How do people discover scenic byways?

3. Social media feeds

4. Interest groups

5. Search

6. Photos on Google Maps Upload to Panaromio.com Label images on your website Upload on Google+ Use Photo Sphere Camera app on IOS or Android

7. Smartphone utilization Facebook, Google, YouTube, Twitter and eBay consistently rank in the top 10 sites among mobile web users around the world.

8. Itineraries Positives Maps Lots of Info Optimized for Mobile Negatives No Pics Map is not GPS optimized

9. Ideas Use Social Media – Instagram & GramFeed to crowd source photo collection –Hashtag tag campaign #scenicMN –Location not always recorded Create Maps & Enhanced Itineraries –Things to do –Places to eat –Things to see –Where to stay

10. Team based approach Using Evernote Use the Photos feature to take pictures. The app will automatically collect your location and allows you to annotate the photos you are taking.

11. Google My Maps z.umn.edu/scenicbyway1

13. Getting on the map 1.Educate your partners to use Google Places for Business https://www.google.com/business/ 1 2

14. Google Mapmaker 2. Enhance Google Maps yourself http://www.google.com/mapmaker

15. Apple Maps

16. Getting on Apple Maps Sign up and enter the details of your business Or reviewers can enter info for you. https://biz.yelp.com/

17. Photo Sphere

18. Further Reading Neilsen’s statistics on global mobile usage –http://www.nielsen.com/content/dam/corporate/us/en/reports- downloads/2013%20Reports/Mobile-Consumer-Report-2013.pdfhttp://www.nielsen.com/content/dam/corporate/us/en/reports- downloads/2013%20Reports/Mobile-Consumer-Report-2013.pdf Google’s guide to going mobile and its advantages –http://www.google.com/think/collections/gomo.htmlhttp://www.google.com/think/collections/gomo.html Basic Guide to responsive design –http://blog.teamtreehouse.com/beginners-guide-to-responsive-web-designhttp://blog.teamtreehouse.com/beginners-guide-to-responsive-web-design Mashable – an online magazine always has a number of interesting articles about mobile marketing. –http://mashable.com/category/mobile-marketing/http://mashable.com/category/mobile-marketing/ Informative infographic on the impact of mobile marketing –http://socialmediatoday.com/gonzogonzo/495583/great-trends-mobile-infographichttp://socialmediatoday.com/gonzogonzo/495583/great-trends-mobile-infographic Mobile maketing watch – is central news hub of whats going on in the mobile world. –http://www.mobilemarketingwatch.com/http://www.mobilemarketingwatch.com/ Techcrunch covers apps, platforms and businesses redefining how we use computers. –http://techcrunch.com/mobile/http://techcrunch.com/mobile/

19. Other resources Location-Based Marketing, Resources and Tools –http://www.searchenginejournal.com/location-based-marketing-resources-and-tools/19683/http://www.searchenginejournal.com/location-based-marketing-resources-and-tools/19683/ 9 Killer Tips for Location-Based Marketing –http://mashable.com/2010/03/15/location-based-marketing/http://mashable.com/2010/03/15/location-based-marketing/ 7 Steps to a Successful Location-Based Social Media Campaign –http://sproutsocial.com/insights/2010/11/7-steps-to-a-successful-location-based-social-media- campaign/http://sproutsocial.com/insights/2010/11/7-steps-to-a-successful-location-based-social-media- campaign/ How to fix issues with your Google Map listing –http://www.searchenginepeople.com/blog/workarounds-for-google-places-verification.html#ixzz2nk9VfqCLhttp://www.searchenginepeople.com/blog/workarounds-for-google-places-verification.html#ixzz2nk9VfqCL 10 tips for using YouTube for SEO –http://searchengineland.com/10-tips-for-using-youtube-to-kill-at-local-seo-171396http://searchengineland.com/10-tips-for-using-youtube-to-kill-at-local-seo-171396 What is a Geo Fence and what are iBeacons –http://www.wired.com/design/2013/12/4-use-cases-for-ibeacon-the-most-exciting-tech-you-havent-heard-of/http://www.wired.com/design/2013/12/4-use-cases-for-ibeacon-the-most-exciting-tech-you-havent-heard-of/ 6 Geofencing tools for small businesses –http://streetfightmag.com/2012/08/20/6-geofencing-tools-for-small-businesses/http://streetfightmag.com/2012/08/20/6-geofencing-tools-for-small-businesses/ Google Places for Business vs Google+ Local –http://searchenginewatch.com/article/2293053/Google-Places-for-Business-vs.-Google-Localhttp://searchenginewatch.com/article/2293053/Google-Places-for-Business-vs.-Google-Local