1. Chapter 8 Using Design in Fashion
Family and Consumer Sciences
Fashion Merchandising

2. Design The plan used to put an idea together.
Used in garments, accessories, buildings, cars, landscapes, etc.
Can advise people how to look their best

3. Design Elements of Design Principles of Design Color Shape Line
Texture
These elements are put together in different ways to form designs.
Principles of Design
Balance
Proportion
Emphasis
Rhythm
Guidelines for using the elements of design.
When elements of design are used effectively according to the principles of design, harmony results.

4. Using the Elements of Design
Design elements are combined according to current trends.
Color
Most exciting design element because noticed first
Combined well to look its best
Hue – name given to color
Value – lightness or darkness
Tint – toward white or lighter than the pure hue
Shade – toward black or darker than the pure hue
Intensity – brightness or dullness
Neutrals – black, white, gray (beige)

5. The Color Wheel Primary Colors – red, yellow, blue
Secondary Colors – orange, green, violet
Intermediate Colors
yellow–green
yellow-orange
red-orange
red-violet
blue-violet
blue-green

6. The Color Wheel Warm Colors represent fire, sun, and brilliance
red to yellow on color wheel
give feeling of activity and cheerfulness
Cool Colors
represent water and the sky
green to violet
give a restful, calm, quiet, relaxing feeling

7. Color Schemes Ways that colors can effectively be used together
Monochromatic
Tints, shade, intensities of one color
Analogous
Uses adjacent colors on wheel (3)
Complementary
Uses hues that are directly across from each other on wheel
Split-complementary
Uses three colors; combines one color with color on each side of its complement
Triad
Uses three colors; equidistant on the wheel
Accented Neutral
Combines white, black, gray, or beige with a bright color accent

8. Using Color in Fashion Contrast Using color with neutral…
Black and white
Using color with neutral…
Color looks brighter
Colors with medium/dark value…
Look even darker next to a light area
Light colors look lighter…
Next to a dark area

9. Using Color in Fashion
More attractive if outfits don’t have equal areas of light and dark
Better balance if light colors used above dark ones
Three major colors in one outfit is max!
One color for large area and another color or two for smaller areas

10. Using Color in Fashion
White, yellow, orange, red make form look larger
Dark, cool colors make form look smaller
Bright colors used in small amounts and effective to play us good features
A single color or close values for entire outfit…
Makes person look thinner and taller (unbroken line created)
Two colors combined in outfit…
Seems to be broken into separate parts

11. Using Color in Fashion Sharp contrasting colors… If too tall…
Appear to shorten body because eye stops at line of contrast instead of moving up in vertical direction
If too tall…
Outfit can be broken with different colors on top and bottom
Personality is reflected in colors used