2. BALKRISHNA INDUSTRIES LTD Balkrishna Industries Ltd.Specialty Tyres Youth Casual Wear Premium Formals Ethnic Indian Ladies wear

3. Balkrishna Industries Ltd. - Global Perspective Balkrishna Industries Ltd. is a conglomerate of over Rs. 3500 cr. ($650 million) with business interests in specialty tyres, real estate and others. is the flagship company and one of the global leaders within its segment. has market penetration spanning more than 130 countries, with offices in Italy and US

4. Leading with Experience Clothing Culture Ltd. is the textile & apparel company of Balkrishna Industries Ltd. It is spearheaded by Mrs. Vijaylaxmi Poddar, who has more than two decades of rich leadership experience in the Textile & Apparel industry. She is assisted by her daughter Mrs. Pooja Dhoot.

5. Riding The Fashion & Design Wave Studio Moda Creativa specializes in design and innovation. Their designers work to create designs that have a definitive contemporary edge. They are one of Milan’s most popular fashion design houses and strive to push the envelope when it comes to setting new trends.

6. New Horizons Balkrishna Group has collaborated with Studio Moda Creativa its new venture. The collaboration with Studio Moda Creativa enables us in accessing the latest designs that shall be taking the globe by storm. This will be complimented by a vibrant design team which shall ensure that these designs are adapted to suit the Indian sensibilities and preferences.

7. Infrastructure Our corporate office situated in Lower Parel, Mumbai the popular business hub in Mumbai. First plant, situated at Dombivali, Thane is fully operational. This will be followed up by a second plant at Daman in 2014 Installed capacity of 200 looms for weaving fabrics. Garment unit consisting of 250 sewing machines. Production capacity of 1.2 mn pieces annually.

8. SIN is a premium youth casualwear brand, defined by men’s apparels ( currently ) that represents his need to feel unique, to help him stand out and express his raw inner self. The range includes jeans, trousers, shirts and t-shirts and accessories. Innovation, driven by perfection and fueled by passion, takes our designers on a journey of creative excellence as they create style statements for the youth of today What is SIN all about ?

9. The Consumer  Generation Y  Born between 1980 – 1996  Music, Technology, Liberal views and consider clothing as reflection of his identity.  Target Group  18 – 35 year old Male  Brand Values  Irreverence (Create their ‘Own’ rules)  Confidence (Want it ‘Now’)  Daring (‘Risk’ taking strategy)  Dynamism (From making-a-living to ‘making-a- killing’)  Innovativeness (Everything is so ‘Yesterday’)

10. The Brand Promise: The DNA of the brand is a mélange of edgy creativity combined with modern lines & sleek fits. SIN has on board the very best denim talent to create products of superior quality and uber cool styles. The Brand Personality: Real Life example: There is always the ‘brat’ in every school or college, who is rebellious by nature, but is very popular in the peer group and the one you will never forget. The Brand………

11. Presence: A strong presence across India. And presence across select markets in Asia & the Middle East by 2015 Channel: The brand will be retailed across Exclusive Brand Outlets, Leading Large Format Stores and MBOs across every market that SIN will operate. The Target Market…..

12. Global design expertise Understanding of local consumers Manufacturing infrastructure Strong Pan-India sales network Commitment to brand building Born 2012, with top management having a combined experience of 212 years amongst themselves. The Brand Strengths…..

13. The Launch In Italy, 2012

14. SIN Launch…Italy

15. Fashion Show - Italy

16. Ground Breaking Campaign

20. SIN @ CENTRAL

21. HYDERABAD CENTRAL

23. GOREGAON CENTRAL, MUMBAI

24. THANK YOU