1. Welcome to the world of social media https://www.youtube.com/watch?v =jottDMuLesU https://www.mladiinfo.eu

2. Quiz time 1. How many % from the world population is under 30 years old?

3. Quiz time 2. Which is the fastest growing community on Twitter?

4. Quiz time 3. How many seconds is the attention span of the average person online?

5. BUZZ QUESTIONS HOW MANY OF YOU ARE USING SOCIAL MEDIA FOR PROMOTION OF YOUR NGO? DO YOU HAVE A TEAM, OR RESPONSIBLE PERSON WITHIN YOUR ORGANIZATION DOING THE SOCIAL MEDIA?

6. Different case studies indicate that non-profits only allocate ¼ of one full- time person to social media marketing (2012), and one full-time or part-time person (2014)

7. For non-profits, social media is growing 3x faster than email

8. Most preferred social media for non-profits:

9. Strategy / Methodology Most non-profits do not have a documented social media strategy or plan for posting Responsibility typically falls to one person / one employee https://blog.bufferapp.com/social-media-non-profits

10. Survey found that more than half of non-profits spend 2 hours or less per week on social media marketing (whereas half of for-profit businesses spend at least 6 hours per week). Change the Game

14. Online communities What we know about them?

17. Online communities Who they are and what we do for them online?

18. Online communities 1.Our employees and their families 2.Our partners and supporters 3.Our donors 4.Our followers and fans 5.General public

19. The Three A’s system

22. IT’S ALL ABOUT

31. Methodology of posting 5+4+3+2+1 5 days a week post to Twitter 4 days a week post to Facebook and/or Google+ 3 days a week post to Pinterest and Instagram 2 days a week post on your blog / or feature new article 1 day a week post on Vine, Instagram (video), YouTube or SoundCloud

32. Strategy step 1: 40% own content

33. Strategy step 2: 30% related contents from the “same world”

34. Strategy step 3: 30% off topic / fun content

35. Follow the engagement of your friends!

36. 16 October – 12 November – Mladiinfo’s community page reach

37. 30,000 fans on Mladiinfo in December, 2013

38. Express gratitude: 50,000 fans in November, 2014

39. 60,000 fans in July, 2015

40. Be playful: Apply gamification

41. Engage with your audience

42. Follow International Observances / Apply World Calendar to your postings

43. Share from others, from collaborators, partners, CEOs, co-brand yourself

44. Boost your best contents

45. Act as an entertainer

46. Always be on the festive side of life

47. Celebrate your anniversaries with your friends

48. Share important events/milestones

49. Go LIVE! Post directly from your events

50. Provide relevant, attractive content; educate and be authentic

51. Provide opportunities / do recruitment online

52. Twitter

53. Tricks & Tips with Twitter If you don’t tweet, you don’t exist You need to do twitter every day #Hashtag is essential – this is how you connect Tweet Wall – LIVE tweeting from your events Follow Trending Tweets (What’s viral at the moment?) Tweets + pictures = Double the Impressions

54. The Twitter Methodology: 4 E’s ENTERTAIN – have the sensational headlines EDUCATE – when we stop learning we die, so never exclude the educational component ENHANCE THEIR LIVES – through entertainment and education tweets you enhance the lives of your community members ENGAGE – share tweets, re-tweet others

55. Twitter also have analytics

56. Monthly Twitter Highlights

57. Know the interests of your audience

58. LinkedIN is a “dating space” for professionals Space for professional network Connections are interested in WHAT you do Review of your company profile / Interactive group of your company Transparency of who views your profile Endorsing Skills / Providing recommendations to employees Page ranking

59. Mladiinfo on LinkedIN

60. View Posting’s Insight

61. Demographics of your readers

62. Who’s Responding to your Post?

63. Recommendations for Engagement

64. Start a hashtag campaign on Twitter / Use popular hashtag (ex. #TBT – Throw Back Thursday "throwback to" to indicate an old photo, thought, idea, etc OR Truth Be Told. It's another way of saying TBT (to be honest)) Highlight the stories of your friends and followers (invite guest posts to your blog or article section, retweet, share Facebook status update, ask for original social media content submissions ) Host a video or any other type of contest Do something seasonal that is tied to your cause

65. Recommendations for Engagement Encourage visual storytelling – either through strategic engagement of people to post selfies at your local event, or via instagram Always stay open to your community through as much as channels as possible (Respond on Facebook comments and inbox, Tweeter chat, Skype hours etc)

66. Thank you for your attention! Antoaneta Ivanova Co-founder of Mladiinfo International antoaneta@mladiinfo.eu