1. Determinants of Environmental Preference by Housing Consumers in Guangzhou, China, Using Analytic Hierarchy Process By Fan WU Supervisor: Dr L.H. Li Department of Real Estate and Construction, The University of Hong Kong

2.  Importance of the environmental attributes in the preferences by housing consumers in Guangzhou, China Objective

3. Housing Environment schools facilities neighbors neighborhood environment accessibility to work retails clinics sense of belonging

4. Guangzhou (Canton), China  One of the richest cities in China.  7,434 square kilometers  Population : 7.7 million (statistics in 2007).

5. Hypothesis Housing ConsumerProperty Expert MaleFemale 30-30-4041+

6. Methodology  Analytic Hierarchy Process (AHP)  Importance of the environmental attributes  Hierarchy structure  Survey  Housing Consumers  Property Experts

7. Hierarchy structure of housing environment quality

8. Survey Responses (C.R.<=0.1) Amount 480197 Male: Female46:5449:51 30-: 31-40:41+39:36:2547:34:19

9. Outcomes Overall preferences for housing environment quality factors by housing consumers

10. Outcomes Housing ConsumerProperty Expert MaleFemale 30-30-4041+

11. Other Findings

14. BIG FAMILY

15. Other Findings

16. Contributions  Understanding the preferences of housing environment  Public facilities –physical environment factor  Safety –social attribute  Application of AHP  Public participation –practical relevance  Adopting ‘Social capital’

17. Implications Public resources location Social capital construction Public members’ participation Social housing welfare policy

18. Thank You! Q & A