1. Facebook for Love Food Hate Waste NZ

2. For the Love Food Hate Waste Launch we need you to promote In June 1.The Love Food Waste NZ Website has arrived 2.Examples of content from the website that are relevant to your audience or to on-share posts from the Love Food Hate Waste NZ Facebook page In July 1.Sign up to the Love Food Waste NZ e-newsletter

3. There are two options: 1.To on-share content from the LFHW NZ Facebook 2.To create your own content using the LFHW NZ website as a resource

4. On-sharing content from the Love Food Hate Waste NZ Facebook will work well for councils where: 1.It is easy to get the council communications officer to share content 2.The council communications officer doesn’t use a scheduling system and shares in realtime 3.Where you don’t want or need to adapt the post

5. Advantages for Councils of on-sharing from Facebook You can pick and choose the best of our content to share and you can tell what has been popular

6. Advantages for Love Food Hate Waste NZ It will push out the content to more fans of the LFHW NZ page It will encourage more of your followers to also follow the LFHW NZ facebook page

7. Top Tips for on-sharing: If on-sharing, the time of day when you on- share matters. Try to choose a time of day when people are most likely to be following your page. Late afternoon is usually the best To on-share your council comms officer needs to follow LFHW NZ on facebook

9. How you on-share content impacts the effectiveness of the post

13. Sharing a photo is different from sharing a link

15. Creating content from the LFHW NZ website works well when 1.Your council comms officer has a social media schedule and you need to plan in advance exactly what posts will be shared when 2.Your council comms officer uses a scheduling tool such as Hootsuite. 3.If you want to tailor the content specifically for your council 4.You want to highlight local content from the website

16. Advantages for councils of creating content using the LFHW NZ website You can plan in advance what posts to create and when You can schedule the content for the time of day when most people engage with your page You can write the post specifically with your audience in mind

17. Top tips for creating content

19. Many people in our community are struggling financially so Waitomo District Council is proud to be part of the Love Food Hate Waste campaign which has tips to help you save money A new website to help families save money and waste less food called Love Food Hate Waste NZ launched today. Your council is supporting this campaign as it will stop edible food going to our landfill and extend its life. 89% of people in our community think wasting food is wrong but sometimes it can be hard to find inspiration for those old bread crusts

20. People want content that will help them solve a problem: what should I cook tonight?

21. Or that is new and interesting

22. Or that they find funny

23. These days only up to 10% of your followers may receive your Facebook posts.

25. Likes Comments Link clicks

26. People share content they think others will find useful

27. The Facebook insights page tells you which content is engaging

28. What does this mean for our LFHW NZ content? Many people will only see our post in their newsfeed, so it is important to include the key message in the preamble.

29. Tell people that there is extra useful information they can find, if they click through.

30. So what does this mean? We can no longer rely on all of our followers seeing all of our content. Most people will only see 1 out of every 7- 10 posts we make People who like comment and share our posts are more likely to be sent our posts in their newsfeed more often.

31. So when crafting a post it is important to encourage people to like and comment Ask a question

32. People love sharing their advice and tips

33. If only 10% of our followers receive our posts, what do we need to do? If we have an important message which we want as many people as possible to see, we need to pay!

34. The good news Facebook is cheap to advertise on You can target exactly who you want to reach You can test your ads and only pay for the ones that work

35. Facebook is cheap to advertise on To reach 1,000 people you only need to spend $10

36. You can target who you want to reach

37. Which option should you use? A study by Nielson found that when a post is boosted and you choose the people who like the page plus friends option, people are: twice as likely to recall the ad more likely to read the message and 4 times more likely to purchase

39. But many of the people who follow your council facebook page may not be in our target demographic which is: People who are the main household shopper who have children under 15 People who are the main household shopper who live in households with 5 or more people

41. So you can also design targeted audiences

45. You can test audiences to see who is most interested in your message. Some suggested targeted audiences could be: – Women interested in cooking – People interested in sustainability – People with young children

46. What next 1.Talk to the person who runs your council social media 2.Decide whether you want to create content or on-share content 3.Plan when and how you are going to promote the launch of the website and how you are going to promote and highlight the type of content people can find on the website

47. 4.Work with your social media person to determine what your target audiences could be and how much budget you will need to reach them Possible Facebook Audiences for National Advertising GenderAgeInterestPossible ReachCost all25-55 1,600,000$160,000 all25-55cooking720,000$72,000 women25-55 870,000$87,000 women25-55cooking510,000$51,000 women25-55cooking and sustainability72,000$7,200 women25-56 cooking and environmentally friendly18,000$1,800 women25-55has children aged 3- 18160,000$16,000

48. 5. Choose from the LFHW NZ resources to select the promotional images you will use for your ad 6. Create your target audiences in Facebook 7. Create and schedule the ads

49. If this is your first advertising campaign? We will be offering a Facebook Masterclass where in real time we will be going through and showing people how to set up a target audience, how to create advertising budgets and how to boost posts. Thursday 19 th May 2pm