1. Social Media Marketing

2. SOCIAL MEDIA MARKETING DEFINITION It encourages customer communications on a company’s own site,social presence such as twitter, Facebook as well as gaining traffic and attention to their sites.

3. MOST USED SOCIAL MEDIA SITES

4. OTHER SOCIAL MEDIA MARKETING TOOLS USED SOCIAL PUBLISHING AND NEWS SOCIAL CUSTOMER SERVICE SOCIAL COMMENTING IN BLOGS SOCIAL NICHE COMMUNITIES

5. BENEFITS OF USING SOCIAL MEDIA MARKETING Increased Brand Recognition Improved brand loyalty More Opportunities to Convert Higher conversion rates

6. Terms under social media marketing Audience participation Managing social presence Viral campaigns Customer feedback

7. INSTITUTIONS &COMPANIES

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