1. AND THE VALUE OF LISTENING Social Media

2. Purchase funnel turned megaphone Social Feedback Cycle word-of-mouth awareness talk consideration form opinion buy use Marketer-generatedUser-generated - Dave Evans, Social Media Marketing

3. LISTEN AND LEARN Social media starts here

4. Free “listening” tools $$$ Google Blog Search Technorati Yacktrack Twitter Techrigy Radian6 Visible Social media monitoring

5. Social Media Opportunities Connect with people, where they are (on Facebook, Twitter, blogs, etc.) Listen to them Learn from them Engage them Build relationships with them