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Objective: Demonstrate a greater understanding of how social media works See the power of a Social Media marketing strategy

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Presentation on theme: "Objective: Demonstrate a greater understanding of how social media works See the power of a Social Media marketing strategy"— Presentation transcript:

1 Objective: Demonstrate a greater understanding of how social media works See the power of a Social Media marketing strategy http://www.youtube.com/watch?v=MpIOClX1jPE Social Media in Plain English

2 Social Media marketing plan Company Web Site Social Media – part of the Overall Company Marketing Strategy

3 Social Media replicates and enhances what traditional and most sought after form of marketing? Answer: “Word of Mouth” Word of Mouth can be: Positive Negative Social Media must be actively managed to ensure a positive affect on your brand.

4 What content is the most engaging?

5 Case Study: Audi A3 – The art of the heist http://www.youtube.com/watch?v=z5w2CNB9clw&playnext=1&list=PLC7185B9CA696DA63&feature=results_video Benefits of Social Media: In the end, advertising is about two questions: Who needs to know? How are they going to find out? Traditional advertising can be very effective, BUT... Social Media can produce much more!

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