1. Social Media ROI: Fact or Fiction Name: Michael Morrison Date: Thursday October 4 th, 2012

2. Confidential | Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com2 Introduction 5 Case Studies The Rise of the Social Consumer Measuring For Your Brand The Phases of Social Media Marketing & Keys to Success Question & Answer Session Agenda

3. Confidential | Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com3 E-Commerce: Canvas Printing

4. Confidential | Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com4 Fashion Retail: Shoes

5. Confidential | Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com5 Health Services: Lasik

6. Confidential | Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com6 Online Retail: Members Only

7. Confidential | Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com7 Two highest sales days with campaign Category share increased 35% Over 300,000 entries 1000% increase in fans

8. Confidential | Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com8 Where Are Your Consumers?

9. Confidential | Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com9 Social Media Influences Users To Act http://youtu.be/5YGc4zOqozo?t=58s

10. Confidential | Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com10 Influence Extends to Purchase Decisions

11. Confidential | Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com11 How can your brand measure the value of your Facebook fans & their influence?

12. Confidential | Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com12 Earned Media is the Key to Unlocking Social Media for your Brand

13. Confidential | Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com13 Think About How Best to Measure Earned Media Value Cost per (1,000) Impressions: $5.00 Cost per Lead: $7.00 Cost per Click: $.30 Earned Amplification Ratio: 3X Define Values Cost per (1,000) Impressions: 12 months owned media value= $56,164.23 Cost per Lead: 4,343 Leads = $30,401 Cost per Click: $7,231.50 Earned Amplification Ratio: 12 months earned media value = $28,058.97 Media Value Generated through social: $121,855.70 Value over Time

14. Confidential | Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com14

15. Confidential | Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com15 What do customers expect when becoming a fan?

16. Confidential | Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com16 Importance of planning for all phases of social success

17. THANK YOU mikemorrison@google.com 312.348.4770