1. Overview WebsiteSEOSEM Social Media Marketing Marketo Objective : To mold the new Impact Specialties website into a lead generating machine that will rival the traffic of C-Sgroup.com and the lead count of the tradeshows.

2. New website is earning 61% More Traffic Over 8k words of content written and ready to be proofed as well as over 2000 words of news/blog content Layout Redesign in process for products and thank you page. This will take at most about 60 hours to implement as I do not know the structure of the site fully. Once I learn it, updates will be a lot easier. Optimization of all images (gallery, swatches, etc) complete. Over a dozen change requests completed weekly since website launch. Website updates

3. Website Auditing The website is under a constant audit at this state from spell check to meta data or terminology. Currently doing a spell check audit as well as an image optimization audit to make sure all images are below 1MB in size for better SEO optimization Matrix to track product changes and content management

4. Why SEO is Needed Promotes the company across major digital channels Makes it easier to find on searches promoting permission marketing Ensures that the rebranding is known and acknowledged Targets potential buyers who may be searching for specified products by keywords. Increases leads and overall sales by allowing the site to be found by the right people

5. SEO REPORT All website images are still undergoing alt tag implementation 1.8k Backlinks compared to GE website (64 over 12 month period) 2 800+ word blogs on entrance flooring and Decorative Walls that are educational/product focused. These are prepared for our news/blog page. – This content is strategic in drawing in potential customers who may not find out product pages outright. In past 30 days we’ve seen increase in search queries of 79% and 117% increase in search engine impressions. Top KeywordsImpressionsClicksCTR Grand Entrance 1600906.78 Pedimat700121.71 Impact Specialties 50017034 Treadline20000 Floorometry15053.33

6. Traffic Comparison WEBSITE TRAFFIC COMPARISON GE Website 2 Month ChannelSessions Organic Search1,782 Direct731 Referral245 Social21 Email12 Total2,791 I.S Website 2 Month ChannelSessions Organic Search 1,733 Direct1,698 Referral869 Social196 Email3 Total4,563 61% Increase in Traffic Despite Lack of Content Based on Feb 10 – April 6 th 2014/2015

7. SEM Summary Top KeywordsClicksImpression s CTRCost Decorative Walls 376,3460.02%$2.91 Wall Protection 7125,295.28%$19.58 Grand Entrance 74891.43%$2.42 Acrovyn61344.48%$0.27 Tile Flooring52,2930.22%$0.63 Total Amount Spent is $86.74 and total clicks are 231 as of April 6 th. The ROI on our Google Adwords Campaign is not panning out a return that we could get with LinkedIn, Pinterest or Facebook PPC Campaigns. The reason for this is our lack of content, once we will the site with content that backs the keywords, we will see a jump in hits.

8. Social Media ChannelsViewsFollowers Youtube1880 Google +1, 17730 LinkedInN/A169 Pinterest1802 FacebookN/A25 InstagramJust received access. Twitter This year, most social media sites have been devalued by Google and no longer count as backlinks or help with ranking. They are still great for driving referral traffic. Focused on Google + because it has a Do Follow (backlinks that help overall ranking) aspect to it. Our Google + page has been viewed over 1000 times in less then 2 months Updated our name and logo on Facebook, Pinterest, LinkedIn and YouTube

9. Marketo Created and implemented first “Name Change Announcement” email (shown right) part of a multi-email campaign. Waiting for approval and smart list to send the email Working on design for DW introduction email Currently training and learning more about Marketo Analytics and functionality. Nearly complete with free training program Shooting to become certified towards the end of the year.

10. MARKETING STRATEGY INCREASED CONTENT INCREASED BACKLINKS BETTER SEM STRATEGY HIGHER TRAFFIC By increasing the content and micro data on the website, it will give me what I need to start marketing campaigns in social media, online magazines, email and YouTube. This will result in a rapid rise in backlinks as well as a better impact on our SEM (search engine marketing) campaigns. This will be broken up into a few strategies: Backlinks – create 5-10 backlinks/week by means of Content optimization/implementation – create and optimize content to be better searchable in Google as well as supply better marketing material. Social Marketing – daily posts, interactions and communities Video Marketing – create weekly video promotions and how to’s SEM – I recommend we give ourselves a 3 month PPC campaign to build up our base audience for social media.

11. HIGH PR BACKLINKS: Educational and News Sites – contacted a few online magazines and got contact information for their editors to submit information. Interiordesign, flooringnews, onofficemagazine, retailingtoday, interiordesignblog as a few MEDIUM PR BACKLINKS: Blogs, Forums & Social Media – Started a few forums and are following a few sites that I've already posted a few backlinks into. – Storify, reddit, plurk, delicious, stumbleupon, diigo as a few. Once we have the content to begin a strong marketing campaign on our products, I plan on listing to at least 5 of these sites weekly. This will create a great backlink effect and increase our web ranking on search engines. Currently, I am taking what we have already with artscape, floormations and YouTube videos to create a few pushes. This Viral Marketing Strategy has already multiplied and we have over 1k backlinks already. – content needs to be approved and added Backlink Strategy

12. Social Marketing Strategy Market through company owned communities and product pages – These include our Google + – This will open up a few stealth marketing opportunities as it begins to grow in followers. Send 1-2 updates/day in social marketing channels. – This does not help our ranking but will make a huge difference in the traffic to our site. This will be broken up into Visual and Informational Marketing – Pinterest, Intagram and Facebook will be more visual (DW, Imagitect, Installations) – LinkedIn, YouTube and Twitter will be more informational. (How to’s, news and updates) Video Marketing will play a large role in our overall domain authority as well as traffic. – I plan to work with Mike D to create monthly or bi-weekly 15min videos that will convey a how to or informational approach to our products. This will both explode our Youtube name as well as give us a higher ranking with Google.

13. SEM Strategy To better increase our ROI with Google Adwords, we need to focus on high traffic keywords and increase content across our targeted pages. SEM is tied to the content of our site, we will not have a good CTR until we have relevant content to keep our users engaged with the site – Once our content us up to date I can better strategize proper PPC campaigns among Social Media Channels and Search Networks If I can get a budget of 100-200/month for a 3 month period, I can build our base audience using PPC campaigns with LinkedIn, Facebook, Pinterest and Adword. – From there, I can work off Viral Marketing to build up our following.

14. Content Optimization Schematics – adding microdata to each page to better help with SEO optimization. Keywords – Rewriting or adding to site content to create content that includes targeted keywords/phrases – All content needs a strategy as to: Who is it targeting How will they find it through searching After they’ve found it, will it keep them engaged Once engaged, what will push them to contact us. Meta data – back end data that is attached to every image.

15. Misc. Duties Loading USBs Tradeshow support Proofreading and connecting with venders Getting constant education on products, industry and technical specs. Weekly reporting (analytics, duties performed, SEM report) To develop internal newsletter to share new developments and digital marketing activities.