1. Enhancing the Vitality of Your Patients, Your Practice & Preventive Pet Healthcare

2. Agenda The Partnership For Preventive Pet Healthcare Visits for Vitality Partners for Healthy Pets The Tools Practice Enrollment Program and Pet Owner Awareness Campaign 5 5 1 1 2 2 3 3 4 4

3. Partnership for Preventive Pet Healthcare A nonprofit organization created to ensure pets receive regular preventive healthcare that can lead to disease prevention and early detection so pet owners and their pets can enjoy a longer & healthier life together Partnership for Preventive Pet Healthcare 1 1

4. Partners for Healthy Pets Address increasing prevalence of serious diseases in pets Enhance pet owners’ perceived value of preventive care Ensure regular veterinary visits become the norm Increase understanding of the veterinarian’s central role in the health and happiness of pets Make preventive healthcare of cats a priority Objectives 1 1

5. Partners for Healthy Pets Leading veterinary associations Animal health companies Associate members including state VMAs Veterinary Colleges Organizations Involved 1 1

6. Current State of the Veterinary Profession 86% of veterinary professionals perceive a decline in industry-wide pet owner visits 39% of pet owners look to the internet before contacting their veterinarian Veterinarian’s Role Diminished 1 1

7. Why Should We Do Anything Different? Visits for Vitality 2 2 GAP EXISTS BETWEEN What practices communicate about preventive pet healthcare What pet owners understand about preventive pet healthcare

8. Visits for Vitality An Evolving Relationship TODAY FUTURE 2 2

9. Partners for Healthy Pets Offers innovative tools & resources to the profession Partners for Healthy Pets 3 3  partnersforhealthypets.org

10. Tools A Closer Look 4 4 1.Implementing Guidelines 2.Communicating Value 3.Preventive Healthcare Programs 4.Internet Marketing & Social Media 5.Feline-Friendly Practices 6.Opportunity Survey Tool

11. Tools Implementing Practice Guidelines 4 4 Guidelines provide a roadmap for canine and feline preventive healthcare and are easy to use with pet owners.  partnersforhealthypets.org

12. Tools Communicating the Value History and Relationship-Building Video Demonstrates the value of empathic communication Provides examples of words that work Physical Exam Video Demonstrates how to communicate the value of preventive healthcare exams Provides examples of words that work Video Vignettes Help veterinarians make recommendations and increase the likelihood that the pet owner will comply Address dental disease, heartworm, and weight management 4 4  partnersforhealthypets.org

13. Tools Preventive Healthcare Plans Overview o A detailed document that provides information on plans and their benefits o First person reports from three practices who have implemented a preventive healthcare plan Implementation Manual o Detailed how-to guide to setting up a plan o Downloadable worksheets o Downloadable Excel spreadsheets Team Training Manual o Complete team training guide o Downloadable roles and responsibilities tools Team Training PowerPoint 4 4  partnersforhealthypets.org

14. Tools Internet Marketing and Social Media Introductory Video Modules and Webinars: 1.Overview of Veterinary Marketing and Online Client Engagement 2.How to Build an Effective Veterinary Website 3.How to Optimize Web and Search Results Presence 4.Share Your Team’s Expertise Through Social Media 5.How to monitor and respond to what your clients and others are saying about you 4 4  partnersforhealthypets.org

15. Tools Web Conference: Becoming a Cat-Friendly Practice Understand feline trends, research, species info(behavior, health and environment), and care Learn techniques to become a cat-friendly practice Web Conference: AAFP Feline-Friendly Handling Guidelines Better handle cats to reduce feline fear and fear-associated aggression Develop a standard procedure for handling cats that helps the team and the client prevent feline stress Additional Resources: AAFP: www.aafp.org CATalyst Council: www.catalystcouncil.org Feline-Friendly Practice  partnersforhealthypets.org 4 4

16. Tools The Opportunity Survey 4 4 YOUR PRACTICE AC PRACTICE INSIGHTS

17. Tools The Opportunity Survey 4 4 This online survey tool will help you: Identify specific gaps in your practice’s and your clients’ perceptions of preventive healthcare Determine an action plan that will work best for you Select appropriate tools to address the issues that your practice faces Confirm the preventive programs you may already be using are working Enhance your team’s and your clients’ confidence in your practice

18. Tools The Opportunity Survey 4 4 Resources: 1.Overview Document 2.Best Practices Document 3.FAQs  partnersforhealthypets.org

19. Practice Enrollment Program Take full advantage of what Partners for Healthy Pets has to offer 5 5

20. Pet Owner Advertising Campaign

21. Visit partnersforhealthypets.org