1. 10 th September 2015 Valencia, Spain Jon Johnston

2. Who are UBM EMEA? UBM is a global events-led marketing and communications services business. UBM provides products and services to a variety of specialist professional and commercial communities. It is through our intimate knowledge of these communities that we can serve our customers most effectively. UBM recognised as the 2 nd largest global organiser of events with offices in USA, Asia South America & Europe. UBM’s key priorities include Agile Growth (acquisitions), Customer Insight (helping to improve your investment ) and Operational Excellence. kbb portfolio is part of UBM built environment division based in London. Other events in our portfolio include Ecobuild, SLEEP, Decorex, Kbb London

3. Other UBM brands that add value.

4. UK Residential housing overview House prices continue to increase nationally by 3.5% RICS report house buying demand has risen at a faster rate since Feb 2014 Private Housing projects have increased by 11.6% since Q2 2015 Construction projects awarded in London represent 1/5 th of the UK total.

5. Residential housing overview July 2015

6. Key kbb visitors

8. What’s NEW for 2016 Innovation Awards Kbb Arena Networking area & Conference Programme Future Kitchen Plumbing & Installers Area Kitchen Designer Foundation Degree feature Kbb Exhibitor Briefing day – 2 nd October 2015 International Pavilions

9. Support for kbb has never been stronger Who is booked so far.. Sensio Pronorm GmbH Rotpunkt Kuechen Levantina Blum Pando RAK Ceramics Caple Nolte Kuechen J&J Ormerod Hamberger Sanitary Roca Laufen Mamparas Doccia Pura Bathroom Salice Fiora Sycamore Karonia Bushboard Comac 20-20 ArtiCAD EQ Software Thomas Dudley Perrin & Rowe Sugatsune EuroShowers Franke Blanco Roper Rhodes Hurlingham Saint Gobain Salice Sugatsune Interior Door Systems Cosentino Ilve SPA Nexus Design Software Envirotec Bathing DR Cooker Hoods Kesseler UK Construplas Formenti & Giovenzana Virtual Worlds by Logicom Schock Scavolini Dallmer Britannia Living CR Lawrence Pelipal GmbH Compusoft Vauth Sagel Samsung SameT Hafele Grass British Ceramic Tile Terence Ball Kitchens Leicht Kuchen Air Uno Schueller Moebelwerk Menage Confort Doca Gruppo Turi Srl Bauformat Keller Kuchen Daval Furniture Axiom by Formica Arredo3 Hepplewhite Blackheath Products Inoxpan Neolith Porcelanosa are amongst the 350 exhibiting brands at kbb 16…. www.kbb.co.ukwww.kbb.co.uk now LIVE

10. Visitor Profile 13,764 visitors in 2014 ABC Audited 34% Retailers 38% of visitors CEO/MD

11. Visitor Profile contd.,

12. Kbb partners

13. Marketing Overview “Engaging the KBB community with future focussed, thought-leading content before, during and after the show.” Key media partnerships with the Industry’s media titles providing an unparalleled route to market, through extensive advertising and editorial coverage We engage with the industry associations on a year-long range of activities increasing our audience reach Regular engagement with kbb Birmingham’s database via email & mobile marketing, telemarketing and direct mail campaigns Supporting our exhibitors’ promotional objectives directly via producing bespoke exhibitor tickets and digital promotional assets including banners, buttons and email signatures Website & Social media activities through your exhibitor profile, online advertising opportunities, content features and engagement on Twitter, Facebook, Pinterest & LinkedIn kbb App – Engage with show visitors before the show doors open, and after they close! kbb Birmingham promoted to the audiences of UBM’s other events

14. How we engage with our industry. PR & Media Support Press releases Distribute monthly press releases from Sept 2015 – May 2016 including previews and reviews. KBB Launch, show theme, exhibitor product focus etc. Exhibitors Increase exhibitor profile throughout key media titles (kbbreview/EKBB/K&B News) Exhibitor Day press invite – October 2nd Exhibitor liaison for PR opportunities. Ongoing from Sept 2015 – March 2016 Media titles To target key existing and new media markets Obtain yearly features list and provide content / press releases for the relevant media features Content Interviews and guest blogs with key industry influencers – Spanish theme ? Bespoke pieces of content such as surveys, whitepapers, competitions etc. to engage our audience

15. Kbb Media from 2014 https://www.youtube.com/watch?v=jNMQftUMjCs https://www.youtube.com/watch?v=sLv93g_3dFc#t=153