1. Online Marketing Acvita Ltd Simon Cripps Simon@acvita.com www.acvita.com/blog @acvitauk Facebook.com/acvitauk http://www.linkedin.com/in/simoncripps (m)07954548842 (w)02084061255

2. Overview Simon Cripps and Acvita Ltd What is on-line Marketing A search engines view of your business Site Efficiency Getting noticed for free Why use social marketing Paying to get noticed Useful Links Simon Cripps Acvita Ltd www.acvita.com/blog simon@acvita.com (w) 02084061255 (m) 07954548842

3. Simon Cripps IT for over 20 years in development and project management. Sports Science BSc - computer analysis with British Lions I developed health and fitness computer programs and fitness trainer to many notable personalities. Corporate Prince2 PM, delivering projects up to £30m I have a wonderful wife and two fantastic kids. I am a keen sportsman, actively involved in my local church and a Group Scout Leader. Simon Cripps Acvita Ltd www.acvita.com/blog simon@acvita.com (w) 02084061255 (m) 07954548842

4. Acvita Ltd is an Online Marketing company, specialising in website design, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). Website Design We offer Content Managed System (CMS) Our aim is to provide powerful websites that you can control We also run PricePeople.com a price comparison website. SEO Search Engine Optimisation ensures your site is regarded highly by the main search engines SEM For a new website or one in a very competitive market, SEO by itself may not be enough to get it seen. You may need to pay for adverts online to get the hits. Acvita ltd – We get you noticed Online Simon Cripps Acvita Ltd www.acvita.com/blog simon@acvita.com (w) 02084061255 (m) 07954548842

5. What is on-line marketing E-mail (POP3 SMTP) wwwYourSite.comwwwYourSite.com (http://) online marketing, also known as Internet marketing, digital marketing, web marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet. -wikipedia (!) Main Protocol methods for interacting over the internet Simon Cripps Acvita Ltd www.acvita.com/blog simon@acvita.com (w) 02084061255 (m) 07954548842

6. A search engines view of your business Cost –PPC/PPM Auction Keyword SEM SEO Site presenceSite efficiency Simon Cripps Acvita Ltd www.acvita.com/blog simon@acvita.com (w) 02084061255 (m) 07954548842

7. Site Efficiency Basic SEO – – Accurately describe the content of the page – Use Friendly URLs – Easy to navigate structure – Use Text for navigation – not images – Use Site Map XML file – Optimise images – and supply alt – Use header tags appropriately – Use Robots.txt appropriately Allow:/ Disallow:/ – Age – Page Load time Get Firebug with SenSEO and SEOQuake for Firefox Simon Cripps Acvita Ltd www.acvita.com/blog simon@acvita.com (w) 02084061255 (m) 07954548842

8. Getting noticed for free Google Places – www.google.co.uk/places My Blog – RSS feed – feedburner.google.com/ Social Media – Facebook, Linkedin, Twitter, Google+ Newsletters – Sign up, Direct mail, use capcha and unsubscribe Simon Cripps Acvita Ltd www.acvita.com/blog simon@acvita.com (w) 02084061255 (m) 07954548842

9. Why use social marketing + Keyword Basic SEO ? Simon Cripps Acvita Ltd www.acvita.com/blog simon@acvita.com (w) 02084061255 (m) 07954548842

10. Paying to get noticed Google AdWords, Facebook ads, LinkedIn Ads Make the adverts specific targets – Demographic – Geographic – Keywords Make Ads specific – Reduce browsers, add price, negative words Cap and monitor budget Simon Cripps Acvita Ltd www.acvita.com/blog simon@acvita.com (w) 02084061255 (m) 07954548842

11. Useful SEO www.google.com/analytics/ getfirebug.com/ www.seoquake.com www.sensational-seo.com/ acvita.com/site-performance.aspx Google Starter Guide http://www.google.com/webmasters/http://www.google.com/webmasters/] feedburner.google.com Social tools hootsuite.com/dashboard www.tweetdeck.com/ www.socialoomph.com/ FollowerHub.com @acvitaUK #Twittertest SEM www.google.co.uk/AdWords www.linkedin.com/advertising www.facebook.com/Ads www.semrush.com/ acvita.com/what-are-adwords.aspx Others acvita.com/blog.aspx www.facebook.com/pages/create.php?migrate https://www.facebook.com/settings www.Klout.com Email MailChip Dotmailer Simon Cripps Acvita Ltd www.acvita.com/blog simon@acvita.com (w) 02084061255 (m) 07954548842

12. Thank you Simon Cripps Simon@acvita.com www.acvita.com/blog @acvitauk Facebook.com/acvitauk http://www.linkedin.com/in/simoncripps (m)07954548842 (w)02084061255 Simon Cripps Acvita Ltd www.acvita.com/blog simon@acvita.com (w) 02084061255 (m) 07954548842