1. Will Cain Charles Goddard Jerry Brown Cameron Horn

2. CEO questions Shrinking target market of wealthy consumers Decreasing the “personal banker” model Decide upon Client acquisition Maintain high-quality service and advice Training for new financial advisors

3. Target market Choose a quick-growing target market Change business model Financial advisors become sales specialists Product development Build a “robotic banking” program/software Create a customer app

4. Original target market Affluent community with decreasing population Potential target market Start-up companies nationwide Attained through re-branding Emphasis on digital

5. Data sources Collect, manipulate and scrutinize data Determine best client fits Online marketing campaigns Affiliate marketing E-mail blasts Search-engine marketing Social-media marketing Sales-oriented advisors Technologically trained Customer-focused

6. Strength Reputation for service Soundness of advice Weakness Shrinking target market Outdated business model Opportunities Start-up companies Clients outside our region Threats Shrinking income levels Copy-cat competition

7. Rivalry among competing firms: High Solution: Offer niche services Threat of new entrants: High on-a-whole Solution: Differentiation of target market Bargaining power of customers: Medium Solution: Focus on customer satisfaction Threat of substitute services/products: Very high Solution: Attain production copyright status Bargaining power of suppliers: Minimal to nonexistent

8. Robotic banking model How it works Collect client bios at screening Scrutinize historical client data Recognize client risk preferences Enact those decisions for client

9. Phasing out of the “personal banking” model Continue to serve current clients Debut virtual client consultations Shift to a “robotic banking” model Unveil a cognitive software that takes in customers’ investment preferences and makes decisions on their behalf Use information that is unbiased and reliable

10. Propriety app released to customers Notifications of activity Analytics of transactions Personalized options Opportunity radar Benefits of app to clients Convenience Security Simplicity Real-time information

11. Types of data gathered Demographics and psychographics Industry analysis Budgeting for costs Predictive analytics (trends) Decisions used for Target market acquisition Client recommendations Forecasting and product building Promotional and seasonal campaigns

12. Become more sales-focused Customer-discovery training Software introduction Train them on internal processes Orientation Documentation and guides Indoctrinate customer screening Discuss with customers What we offer What we can do for them

13. Mobile Feeds to clients’ phones from our company (via our app) Social media Presence on familiar platforms (Facebook, Twitter, LinkedIn, YouTube) Cloud Contain specialized data on cloud Security Utmost priority to safeguard client information

14. Questions?