1. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Chapter 12 Campaigns Slides developed by Katharine V. Byers Indiana University

2. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Chapter 12 Overview Introduction Campaign Processes Campaign Roles for Social Workers Campaign Roles for the Profession Laws and Ethics of Campaigning

3. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Introduction Social work involvement in lower commitment political activities Expect to see higher level involvement given social justice perspective

4. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Where political change starts… Social workers give: time/ money/perspective to candidates supporting NASW policy goals Elected officials committed to social work values write & vote for policies Public policies enable social workers to meet human needs and promote social justice

5. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Campaign Processes Each campaign unique, exciting Exploratory period to assess possibility of running and deciding whether to run or not Campaign plan – the road map to help stay on message –Contextual information about district, people, voter behavior, candidate profile, and opposition

6. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Campaign Processes –Resources/staffing: budget, fundraising plan, events, staffing, organizational requirements –Audience considerations such as issue papers, polling plan, and voter concerns

7. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Campaign Processes - Strategy and tactics including Theme How campaign will address three stages of voter decision-making: - Paid media, earned media, and candidate activities

8. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Campaign Resources Need funds for advertising, polls, consultants, office expenses, etc. Large advantage of incumbents Small vs. large contributions, PACs vs. individuals Role of 527 groups

9. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Campaign Staffing Staff needed to: – schedule candidate, –plan events, – reach out to key constituents, –conduct research, –mobilize supporters, –direct volunteers, interact with press, etc.

10. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Campaign Staffing Possible roles for interns and students Compare and contrast the organizations for Obama and McCain in 2008

11. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Media Plan Road map for communicating about issues Analysis of target audience & media they use How core issues will be framed Timing and intensity of media outreach Pacing of media campaign Media mix – types, paid vs. free, new Budgets and responsibilities

12. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Campaign Roles for Social Workers Volunteer – calling, canvassing, etc. Advisor – policy analysis, research, framing issues, building coalitions, etc. Empowerer of others to achieve public voice –Voter registration drives, voter education efforts, GOTV campaigns, clients as volunteers Candidate

13. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Social Workers in Campaigns Karen Persichilli Keogh Served as Director of New York operations for then-Senator Hillary Rodham Clinton Was campaign director for Senator Clinton’s 2006 reelection effort

14. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Social Workers in Campaigns Jason Carnes Constituent caseworker in Representative Baron Hill’s 9 th Congressional district, Indiana Volunteered in Rep. Hill’s reelection campaign

15. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Social Workers in Campaigns Tamara Grigsby Wisconsin Legislature; representative to the 18th Assembly District in Milwaukee Strong interest in social and economic justice, and issues affecting children

16. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Social Workers in Campaigns Bill Rosendahl City of Los Angeles Councilman First openly gay man elected to the Council Serves on the Ad Hoc Committee on Homelessness, which he co-founded

17. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Social Workers in Campaigns U.S. Representative Ciro Rodriguez Serves on the: –House Committees on Appropriations –Housing and Urban Development –Veterans Affairs

18. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Social Workers in Campaigns Earlene Hooper Serves in the New York Assembly Involved in the formulation of child care policy on both the state and national levels

19. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Social Workers in Campaigns Chip Shields Served as as an Oregon State Senator, State Representative and as a community leader Focuses on living-wage jobs, health care, schools and equality

20. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Social Workers in Campaigns Ross Wilburn In his third four-year term on the Iowa City City Council One of the founders of the Iowa Community Youth Development Training Institute

21. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Why Social Workers Should Run for Office Well educated on many issues & how they affect people Articulate and experienced with public speaking Comfortable with persuasion Knowledgeable about community Committed to social justice

22. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Social Workers Run because… Attracted to issue or cause Realize just as capable as many in office See opportunity to make changes on a broader basis Want to provide leadership to improve their communities Examples of social workers in office

23. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Campaign Roles for the Profession NASW’s PACE – endorse and contribute to candidates; provides political education State chapters focus on state-level races –Candidate endorsements –GOTV efforts –Volunteer social workers work on PACE committees

24. © 2011 Pearson Education, Inc. All Rights Reserved Policy Practice for Social Workers: New Strategies for a New Era (Updated Edition) Cummins/Byers/Pedrick Laws and Ethics of Campaigning “Warping influence of big money” Negative campaigning Campaign finance reform –Bipartisan Campaign Reform Act of 2002 (McCain Feingold Act) –Limits on campaign contributions –“Corporations” as people –future elections