2. Agenda o Why Food Network o Existing Advertising Opportunities o Why We’re the Perfect Match o What We Can Do For You

3. Who Are We? o Food Network is an American lifestyle television network, website and magazine o Food Network was founded on April 19, 1993 o Formerly called TV Food Network (1993-96) o Aims to link viewers to the joy of food o Our objective is to awaken the inner chef in our viewers by igniting their passion for food through education, motivation and liberation o Our network reaches more than 100 million U.S. households o We have programming in over 150 countries o Average more than 33 million web users per month and has a circulation of 1.4 million

4. Why TV? o There are 115.6 million TV homes in America and 294 million people live in these households. o In fact, over half of the households in the U.S. have three or more televisions.

5. Why Food Network? o Food Network has over 250 TV shows and offers programming in more than 150 countries. o Some of our most popular shows include: o Iron Chef America o Chopped o Diners, Drive-ins, and Dives o Barefoot Contessa o Cutthroat Kitchen o The Kitchen

6. Diners, Drive-Ins, and Dives o American food reality television series o Premiered April 23, 2007 o Hosted by Guy Fieri o Fridays 7:30 pm ET o “Road trip” concept o Fieri travels all around the world looking at various Diners, drive-in restaurants, and dive bars

7. Chopped o Chopped is an American reality based cooking television series o Four chefs pitted against each other competing for a chance to win $10,000 by turning a mystery basket of ingredients into a dish that is judged on their creativity, presentation, and taste with minimal time to plan and execute o Premiered January 13, 2009 o Tuesdays 10:00 pm ET

8. Iron Chef America o American cooking competition show o Premiered March 6, 2005 o Hosted by Alton Brown o Thursdays, Saturdays 4:00 pm ET o A new challenger chef competes against one of the resident Iron Chefs based on secret ingredients and sometimes theme.

9. Bobby Flay Author of cookbooks, owner of his line of spices, sauces and more & restaurant owner Host of several Food Network Shows and has guest appearances in many other shows Confident attitude One of America’s most well-known chefs Southwestern cooking is his signature food

10. Guy Fieri o Guy Fieri is an unusual culinary icon with trademark spiky bleached hair, bowling shirts and skateboarder shorts and tattoos o Restaurant owner, television personality, chef & author of cook books o Developed a passion for food and entrepreneurship and the age of 10 when he operated his own pretzel cart o Rock n’ Roll attitude

11. Our Audience o 47 Median Age o Median HHI $70k o 64% Female Audience o 70% Homeowners o 50% College Educated o 34% 1+ Child in Household

12. Existing Advertising Possibilities #1 food brand across all digital platforms Commercial (Both TV and Online) o :60 Spot: Higher Cost, but more effective o :30 Spot: Still provides plenty of time to relay message o :15 Spot: Often used to “tease” target for new product launch o :10 tag: Cost effective way to tweak message of creative to show something different

13. The Perfect Match o Our audience appreciates food and beverages – and the products that make them. o Almost 70% of our audience is between the ages of 18 and 49, the exact target market of the Keurig Kold machine. o At $65,500 to $70,000 per year, the average annual household income of our audience is higher than the U.S. average – therefore our audience can afford to purchase the Kold.

14. How Are We Doing? 2014 Scripps Revenue Total: $2,665,000,000 33% Food Network: $879,450,000 2013 Tribune Media Revenue Total: $2,903,228,000 13$ Food Network: $376,907,000 Total Food Network Revenue: $1,256,357,000*

15. What We Can Do For You Keurig Kold product placement in Diners, Drive-Ins and Dives (DDD) o Most diner foods are usually served with cold sodas like Coca-cola and Sprite, we can show how Keurig Kold can easily craft a fresh-made drink o DDD features diners across the nation, so consumers across the country will be exposed to the Kold while tuning in to see their beloved local establishments

16. What We Can Do For You Keurig Kold could be used as a prize on one of our most popular shows, Chopped o For contestants who make it further and win each round, a Keurig Kold could be given as a prize o This would portray the Keurig Kold as a coveted prize that these competitive chefs are competing for, and thus markets the product to the many families who watch this popular show

17. What We Can Do For You This summer, we would hold a weekend-long event in New York City similar to a small block party but in a highly populated area of the city o There would be multiple ‘tent’ stations showing guests how to not only how to use the machine, but letting them try the product for themselves o Banners, flyers and t-shirts would be placed around the event to further promote the Kold o Local musicians and restaurants would provide guests with their services at the event to create more of an attraction o Our celebrity chefs would be in attendance promoting the Kold

18. What We Can Do For You The event would be publicized on our social media outlets We have… 18 million followers on social media #1 in food category Over 6 million likes on Facebook Twitter - 3.7 million followers Pinterest - 579k followers, 10.6k pins 193k Youtube subscribers, over 3,000 videos

19. Next Steps If you choose to advertise with us… We will advertise 1 full page on the Keurig Kold in our magazine for free! We will also provide either a sample or a discount coupon for the Kold with each subscribed to copy of our magazine for free!

20. Our Magazine o We’re the 3rd largest monthly magazine on newsstands in America o We have over 12.4 million readers, the largest audience of all the monthly food magazines! o We have a subscription growth of over 15%, the highest of all the monthly food magazines! o We have the highest average subscription price and one of the highest renewal rates in the industry at $29.97-$34.97

21. Questions

22. Contact Us Halle Paschen paschen2@illinois.edu Ashley Hipskind ashleyhipskind@gmail.com Breanna Curtis bdcurti2@illinois.edu Anqi Zhang azhang17@illinois.edu Jane Steinhoff jsteinhoff@gmail.com Sung Hoon Lim lim101@illinois.edu