1. Live n Light India Live n Light India Live n light India (LLI) will be a non profit organization which will motivate people from all over the world to donate the most precious gifts given by god i.e. eyes and blood It will be running on the donations given by various people of the society It will have numerous volunteers all across the country who will come forward for this noble cause.

3. LLI is a non profit organization Its main objective is to attract as many people as it can to donate blood and eyes & to provide these bloods and eyes to the needy persons. There is No substitute for blood and eyes Blood and Eyes are not some product that can be marketed we will just market our organization. We will change the word from marketing to motivating Our main aim is to convince you for this noble cause

4. The main problem that our country faces is the lack of awareness Many of us want to donate blood and eyes but are confused about how to do it We will create awareness among the people

5. Did You Know?  450ml of blood can save as many as three lives.  Every two seconds, someone in India needs blood.  One out of every three of us will need blood in our life time.  Even with all of today’s technology, there is no substitute for blood. Someone has to give blood in order for someone to receive blood.

6. Fact Sheet -1  Hospitals predict that the need for blood will increase 5% each year.  Approximately only 4% of the eligible population in India donates blood.  75% of donors donate only ONCE per year. If they donated just two times per year there would never be any shortages.

7. Fact sheet -2  A person has 5 - 6 litres of blood in their body.  A person can donate blood every 90 days (3 months).  Body recovers the Blood very quickly:  Blood plasma volume– within 24 - 48 hours  Red Blood Cells – in about 3 weeks  Platelets & White Blood Cells – within minutes

8.  1 of out 10 hospital patients needs a blood transfusion  4.5 million Indians lives are saved by blood transfusions each year Blood is always needed for,  accident victims  cancer patients  blood disorder patients  surgery patients  Pre-mature, pre term babies  and many others……. Some Reasons to Donate Blood

9. LLI Blood Bank’s Primary Concern - Safety of Blood Donor & Blood Recipient (patient) because “Safe Blood” gives life, “Unsafe blood” gives infections To ensure “Blood Safety”, ◦Strict “Donor Screening” at the Camp ◦“Testing” of collected blood to WHO specified standards ◦Strict “cross-matching” of blood samples to ensure safe transfusion to patient

10. Pre-Donation information It is quick and safe. It doesn’t hurt. It saves 3 to 4 lives. Blood is taken ONLY from Voluntary Donors Using sterile, disposable blood bags & instruments Donated Blood is tested and separated into components benefiting 3-4 patients It is safe to donate every 3 months

11. Procedure for Voluntary Blood Donation Procedure for Voluntary Blood Donation Pre-Donation: 1. Donor Screening 2. Donor Eligibility criteria 3. Deferral Criteria (Donor Consent Form) 4. Medical examination Blood Donation: 5. Blood donation procedure Post donation 6. Rest, advice & refreshment 7. Donor Certificate, Donor ID card

12. D eferral Criteria Who CANNOT donate? Life long1 year6 Months х Abnormal bleeding disorder х Heart, Kidney, Liver Disorder х Thyroid disorder х Epilepsy, Mental disorders х Tuberculosis, Leprosy, х Asthma х Cancer х Insulin dependent diabetics х Uncontrolled High BP o Surgery o Typhoid o Dog bite o Unexplained weight loss o Continuous low grade fever o Tattooing or body piercing o Dental extraction o Root canal treatment o Malaria o Vaccination

13. Donor Eligibility Criteria Donor Eligibility Criteria Who can donate? Age: 18 - 60 years Weight : > 45 kgs Hemoglobin level: >12 gms/dl for men and 12.5 gms/dl for women In good health Wt > 45 Kg

14. Female donors cannot donate blood…… During pregnancy After delivery for one year When lactating During menstrual period and for 7 days therafter Male donors cannot donate blood…… If consumed Alcohol in the previous 24 hours Deferral Criteria… (Donor Consent Form)

15. Medical Examination at LLI Medical Examination at LLI Blood test for: ◦Blood grouping ◦Hemoglobin Blood pressure Pulse General physical examination

16. Blood Donation Procedure Remember! Blood Donation Procedure Remember! The Donor Must …. have had good rest / sleep have had light meal be mentally prepared

17. 5. Blood Donation Procedure Volume of blood collection Donor Weight Blood collected AmountUsed for 45 kgs - 55 kgs 350mlSingle bag Whole Blood > 55 kgs450 mlDouble / Triple bag Blood Components

18. Post Donation Advice Drink lots of fluids for next 24 hours Avoid smoking for one hour & alcohol till after a meal Don’t use elevator to go up immediately after donation as it will make blood rush to your feet & make you dizzy! Avoid highly strenuous exercises & games for a day If you feel dizzy, lie down & put your feet up. You will be alright in 10-20 mins. Remove band-aid after 4 hours. If it bleeds, apply pressure & reapply band-aid. If bruised and painful, apply cold-pack 4 to 5 times for 5 mins each. The bruise is due to blood seeping into the surrounding tissue. It will take a few days to get reabsorbed. If you have any questions, meet LLI doctor or call us at 1800-GIVE-LIFE 1800 -4483-5433

19. 6. Testing at Blood Bank for Transfusion Transmissible Infections (TTIs) Blood collected at the BDC is screened using highest quality screening tests for 6 TTIs HIV 1 HIV 2 Hepatitis B Hepatitis C VDRL (syphilis) Malaria

20. Counselling for “Reactive” donors Counselling for “Reactive” donors If a blood sample tests positive for any TTI, then…. Tests are repeated in duplicate Complete confidentiality is maintained about the test results only the donor is informed, counseled & encouraged for further testing Referrals to health experts are provided along with follow-ups

21. Blood Products / Components & their uses Blood collected is screened for TTIs (infections) & IF SAFE, is separated into components & stored for issue to patients. Whole blood ◦ For Exchange Transfusion in Babies ◦ Accident Victims ◦ Complicated Delivery cases ◦ Some specific surgeries Blood Components ◦ Red Cells (for anemia) ◦ Fresh Frozen Plasma (for clotting disorders, burns) ◦ Platelets/Platelet rich plasma (for cancer, dengue) ◦ Cryoprecipitate (for clotting disorders) ◦ Cryo Poor Plasma (for burns)

22. What can YOU do? Make Blood Donation a HABIT Donate regularly – every 3 months to commemorate special days like birthdays, anniversaries …. Motivate others to donate Refer your friends and relatives

23. Benefits to Donor of blood donation Health benefits: Regular donation (2-3 times a year….) ◦Lowers cholesterol ◦Lowers lipid levels ◦Decreases incidence of heart attacks, strokes Donor is also eligible to receive one FREE unit of blood if needed for ◦Self ◦Spouse/ Child/ Parents, and ◦Even friends

24. Volunteer’s role  Most people who have never donated have never been asked.  Posters don’t recruit donors…people do

25. For BLOOD NEEDS contact: LLI Blood Bank CONTACT :1800-4483-5433 OR visit our webisite www.livenlightindia.comwww.livenlightindia.com

26. 1.8 Million Corneal Blind In India, out of which 1 Million are Children 8-9 million deaths occur in India every year and only 20,000 eyes were donated in 2009?

27. Causes of Corneal blindness Infections Injuries Complications following eye surgery Don’t burn or bury your eyes One Eye Donation means SIGHT to two needy persons

28. Anyone can be an Eye Donor People of any age Spectacle users Eye surgery patients Diabetics, Hypertensive's Eye Donation – the only cost is a little ‘love’ What can you do to help us? You as an Individual As a responsible family As a member of Society As conscious Corporate Citizen

29. Eye Donation is simple! It is only one phone call away Call us at 1800-4483-5433(LLI Eye Donation Helpline) Removal of eyes takes only 20 minutes Does not delay funeral arrangements or disfigure the face

30. Eyes can be removed within 6-8 hours of time of death Eye can be donated irrespective of whether the deceased had pledged his/her eyes or not

31. A Few Precautions Do Switch off the fans Do keep air conditioners / cooler running Do place wet cotton with ice over the closed eyelids Eye Donation Taboos Lack of awareness Fear of disfigurement Apathy / Forgetfulness Lack of favorable legislations Actually eye donation has sanction of all key religious leaders

32. The LLI personnel with a doctor or trained technician visits the donor home The eyes are removed by trained person using sterile procedure, leaves no scar or disfigurement of the face 10cc of blood sample is collected from donor for testing On reaching the eye bank tissues are examined, processed and used for corneal transplant operation as early as possible The need patients are contacted in accordance with waiting list at the eye bank The donated eyes are never bought or sold The recipient of cornea will always remain anonymous but donor family should be satisfied knowing that the eyes have been used to restore vision of two blind persons Simple Process

33. Our marketing tools As we said earlier the main problem is unawareness about donating blood and eyes Now we will show you how will we try to reach out to millions of people across our country The advertisement cost will be low as this will be in Interest of Public

34. Banners

48. Brand Embassador

50. NUKKAD NATAAK

54. Besides this LLI will also approach colleges & corporate houses to recruit more donors LLI will have a website www.livenlightindia.com which will provide donors with all the information he needs like where is the nearest LLI donation centre etc www.livenlightindia.com LLI toll free no 1800-4483-5433 will be available 24*7 for any medical emergency and help LLI will also organize campaigns on special occasions like independence day,republic day etc. Any person of any caste or religion can be a part of LLI Remember god has given u life only once but you can give millions of needy a life