1. Philanthropy in the Western Balkans and Turkey: Investment for the Future | Regional Conference | Belgrade, Serbia l 25-27 November 2015 Nov 26 th : Learn, Innovate, Act, Session 7 Issues for further Advancement: Questions to answer in groups:  What needs to be done  How it should be done  Who needs to be involved (stakeholders)  What could/should be TACSO role

2. Philanthropy in the Western Balkans and Turkey: Investment for the Future | Regional Conference | Belgrade, Serbia l 25-27 November 2015 Nov 26 th : Learn, Innovate, Act, Session 7 Improving public perception on philanthropy What needs to be done How it should be done Who needs to be involved (stakeholders) What could/should be TACSO role Improvement of the public image of CSOs Building trust by offering transparent info about achieved results and use of funds; Establish internal ethical standards; Be focused and specialised;Better communication with media CSO coalitions Media Capacity building for CSOs on transparency and accountability; tailor- made trainings/consultation s for CSOs

3. Philanthropy in the Western Balkans and Turkey: Investment for the Future | Regional Conference | Belgrade, Serbia l 25-27 November 2015 Nov 26 th : Learn, Innovate, Act, Session 7 Improving public perception on philanthropy What needs to be done How it should be done Who needs to be involved (stakeholders) What could/should be TACSO role Enhancement of cross sector cooperation (CSOs- businesses- institutions) Establishing platforms for direct communication on common issues; Promoting successful examples of cross sector cooperation CSOs Businesses Institutions Support the work of governments’ institutions (such as Offices for cooperation with CSOs)

4. Philanthropy in the Western Balkans and Turkey: Investment for the Future | Regional Conference | Belgrade, Serbia l 25-27 November 2015 Nov 26 th : Learn, Innovate, Act, Session 7 Improving public perception on philanthropy What needs to be done How it should be done Who needs to be involved (stakeholders) What could/should be TACSO role Make philanthropy more “accessible” and not a “fancy word” Clarify its meaning by using simple words; Communicate philanthropy as social investment, not only charity Apply method of story telling Businesses Media Support regional public opinion research – which issues would citizens support, in which way etc. Capacity building on communication skills