1. Positive Coaching Environments and Mental Health Awareness 13 th May 2015

2. About us Established in 1988, registered charity in 2004 Mission statement: Through sport, physical activity and the brand of Everton Football Club, we are committed to motivate, educate and inspire communities The iconic symbol of Everton Football Club used to positively engage and inspire all members of society 13,400+ participants every year We currently employ a specialist team of: 68 full-time, 72 part-time staff, 27 apprentices and 150+ volunteers

3. Pedigree EitC have secured more than 80 highly prestigious awards including: ‘Community Project of the Year’ at the National Sports Industry Awards 2010 + 2011 ‘Best Community Scheme in Europe’ at the European Stadium Business Awards 2011 Prime Ministers ‘Big Society’ award in 2013 ‘Community Club of the Year’ at the North West Football Awards in 2011, 2012 + 2013 ‘Best Club Community Scheme in England’ at the Football Business Awards in 2012 + 2013

4. Current Situation Liverpool: Most deprived LA in England (IMD, 2010) Public health challenges: - Non-communicable diseases (NCD) - Ageing - Mental health

5. Mental Health Landscape 1 in 4 people will at some point in any given year experience mental illness (CALM, 2015; WHO, 2014). 340,000+ people on Merseyside will experience mental illness at some stage in their life. They are more common in densely populated urban areas where access to services and socio-economic deprivation is highest; they are further exacerbated in times of economic austerity (Census, 2001). In 2013, 6,233 people died by suicide: 78% were men (CALM, 2014; ONS, 2014). Approximately 78% of children (aged 5-15 years-old) and (35% of aged 16+) with anxiety or diagnosable depression are not in contact with mental health services (Minded, 2015). Around 25% of adults experience depression by age 21; 75% of all adult mental disorders are experienced by age 21 and 50% by age 14 (Minded, 2015). People who use mental health services are at an increased risk of a range of physical illnesses including CHD, diabetes, infections and respiratory diseases (Phelan et al, 2001).

6. Our Mental Health Strategy Everton in the Community (EitC) has been heavily involved in community mental health since 2007. Since this time EitC has created many innovative and pioneering programmes around a diverse range of mental health conditions.

7. Case Study: ‘Imagine Your Goals’ In 2008 a major partnership was established between EitC and Mersey Care NHS Trust to launch ‘Imagine Your Goals’. The programme was designed to capitalise on the inspirational brand of Everton Football Club as a positive vehicle to address a number of issues relating to mental illness.

8. Objectives IYG targets several ambitious objectives based on increasing opportunities across these themes: Competition Participation Social Inclusion Employment/ Volunteering Raising Awareness Research Training &Education 200 SUs p/w. 77% only/ main sporting activity. National roll-out; 3,000 people. - 82% take part in new social activities. - 76% mixing more with family & friends. 30+ supported into employment, resulting in a SROI value of £455, 856 Journal of M.H. Practice:. - 100% fitter & more energy - 76% hope for future - 59% sleeping better - 94% sense of wellbeing - 88% self-esteem - 59% m.h. symptoms

9. Recipe for Success Power of brand Club assets Partnership working Recruitment of specialist staff Value of Academia

10. Recruitment U- turn Professional Specialist Qualifications: F.A. Mental Health Awareness in Sport MHFA Mental Health 1 st aid Safe Talk Assist training CYQ Mental Health & PA Personal Attitude/ Qualities: Clear understanding Lived experience Passionate about subject area Empathetic Shadowing Mentoring & On job support: Comprehensive induction Regular Supervision Option for professional counselling Boundary setting

11. Partnership Working Unique collaboration between football charity and academic institution.

12. Plans for the future Centre for Sport, Physical Activity and Mental Health Research: - Evidence - Funding - Capacity - Impact MSc Sport, Physical Activity and Mental Health programme: - CPD - Training modules - Regular practice events

13. @EFCIYG @ThePeoplesFam @TacklingBlues Jonathan.Garside@evertonfc.com