1. Hit the BRICs – How The Trade Commissioner Service Can Help You Succeed in New International Markets Strategies for the New Economy: Canadian Manufacturers & Exporters Small Business Summit February 17, 2011 -Joshua Hodgson, C.I.T.P., Acting Deputy Director and Trade Commissioner Regional Office of the Trade Commissioner Service, Ontario Region Foreign Affairs and International Trade Canada (DFAIT)

2. Agenda BRIC Markets –What are they? –Why the BRICs? Comparisons on Key Indicators –Canadian Trade with the BRICs –Sectors of Opportunity for Canadian Businesses How TCS Can Help –DFAIT Overview –Canadian Trade Commissioner Service (TCS) Clients –Services Offered –What we facilitate – Integrative Trade –Global reach of TCS –TCS Value Proposition –VTC –Other Resources

3. The BRICs Term coined by Jim O'Neill of Goldman Sachs in a 2001 paper "Building Better Global Economic BRICs"Jim O'Neill –Downloadable book on the BRICs: http://www2.goldmansachs.com/ideas/brics/book/BRIC-Full.pdf  Brazil  Russia  India  China

4. BRIC Market Rationale: Other Factors Demographics Growth rates and longer term potential Recovery rates and the “new normal” Diversification of markets – risk mitigation Increasing competition New markets and new sources of technology, partners and investment Points of access to other regional markets

5. The BRICs: Population and GDP Source: EIU January or February 2011 Country Reports; Nominal GDP converted to US $ billion for comparison

6. The BRICs: GDP per Capita Source: EIU January or February 2011 Country Reports; GDP per Capita at PPP

7. The BRICs: Growth Rates Source: EIU January or February 2011 Country Reports

8. Brazil Most Promising Business Sectors: – Information and Communication Technology (ICT) – Environmental Industries – Oil and Gas Equipment and Services – Electric Power Equipment and Services – Arts and Cultural Industries Source: Global Commerce Strategy and DFAIT Office of the Chief Economist, based on statistics from Statistics Canada

9. Russia Most Promising Business Sectors: – Oil and Gas Equipment and Services – Metals, Minerals and Related Equipment and Services – Agriculture, Food and Beverages – Agriculture, Technology and Equipment – Building Products and Construction Source: Global Commerce Strategy and DFAIT Office of the Chief Economist, based on statistics from Statistics Canada

10. India Most Promising Business Sectors: – Agriculture, Food and Beverages – Service Industries and Capital Projects – Information and Communication Technology (ICT) – Oil and Gas Equipment and Services – Electric Power Equipment and Services – Aerospace and Defence Source: Global Commerce Strategy and DFAIT Office of the Chief Economist, based on statistics from Statistics Canada

11. China Most Promising Business Sectors: – Agriculture, Food and Beverages – Information and Communication Technology (ICT) – Automotive – Aerospace and Defence – Metals, Minerals and Related Equipment and Services – Bio-Industries Source: Global Commerce Strategy and DFAIT Office of the Chief Economist, based on statistics from Statistics Canada

12. Foreign Affairs and International Trade Canada Represents Canada around the world through:  embassies, consulates and trade offices Structured in three main pillars: Consular Services Political Economic Public Affairs Trade Commissioner Service

13. Our TCS Clients small, medium and large companies established in Canada ready to or already doing business abroad undertaken research on their target market

14. Deliver Value to Businesses We can help your company succeed globally and lower your costs of doing business through four key services: 1. Preparation for international markets 2. Market-potential assessment 3. Qualified contacts 4. Problem solving 1. Preparation for international markets 2. Market-potential assessment 3. Qualified contacts 4. Problem solving Canada’s most comprehensive network of international trade professionals.

15. Recognizing the reality of Integrative Trade, the TCS facilitates: The TCS promotes Canada’s economic interests in the global marketplace. Foreign-market access Trade leads Exports Business contacts Foreign Direct Investments Technology transfer Licensing agreements Joint-venture development Research and development (R&D) partnerships Canadian Direct Investments Abroad

16. Global Reach Has an unparalleled network of contacts around the world. And that network starts at home.  Through 18 regional offices across Canada Connects you to partners:  Export Development Canada (EDC)  Canadian Commercial Corporation (CCC)  Business Development Bank of Canada (BDC)  Provincial economic development organizations  Business and industry associations More than 1,000+ Trade Commissioners in 150+ cities worldwide

17. Our TCS Network at Home

18. Our Network Abroad

19. Our Value Proposition Extensive Network of Qualified Contacts –Representatives and Distributors –Service Providers –Manufacturers –Other Key Contacts Market Intelligence –Regulatory Issues –Competitive Context In-Market Program and Activities –Trade Fairs –Partnering Activities

20. VTC: Personalized online experience…anywhere, anytime Single-service window to information and international business services specific to your sector and markets of interest. Free service available 24 hours a day, 7 days a week. Secure, direct access to our partners and over 1,000 trade commissioners in Canada and abroad. Quality and up-to-date content. –Access to current market reports, country information, business opportunities, sector-specific news, trade events and more. To Register: www.tradecommissioner.gc.ca To Register: www.tradecommissioner.gc.ca

21. Other Resources Global Value Chains – Linking in to GVCs: A Guide for SMEs http://www.international.gc.ca/tcs-sdc/assets/pdfs/gvc_guide_cvm-eng.pdf – GVC Portal http://www.tradecommissioner.gc.ca/eng/gvc/home.jsp Programs – Going Global Innovation (GGI) a component of the Global Commerce Support Program (GCSP) http://www.tradecommissioner.gc.ca/eng/science/document.jsp?did=88059 Investment Guides – Countries currently available include China, Vietnam, The Philippines and Turkey – To support firms that need to invest abroad to access foreign opportunities http://www.tradecommissioner.gc.ca/eng/document.jsp?did=106564

22. Other Resources (cont.) BDC – Mr. Ian MacFadden, Regional Manager presented earlier – Consulting Services – Financing services (e.g. business expansion to access exp-ort opportunities) – Subordinate financing – VC financing http://www.bdc.ca/en/Pages/home.aspx EDC – Insurance products – Financing services – Bonding services –http://www.edc.ca/english/index.htm – Also: EXPORT Check – credit profile service –http://www.edc.ca/english/creditinformation.htm Global Export Forecast –http://www.edc.ca/english/docs/ereports/gef/country_information_EFindex.htmhttp://www.edc.ca/english/docs/ereports/gef/country_information_EFindex.htm CCC –Government-to-government procurement and contracting service http://www.ccc.ca/eng/home.cfm

23. Other Resources (cont.) Government of Ontario – Ministry of Economic Development and Trade Calendar of Missions can be found at: –http://www.sse.gov.on.ca/medt/ontarioexports/en/Pages/TradeEventsListing.aspx – Opportunity to meet with Ms. Pamela Kanter, Manager International for the USA and European Union at MEDT at afternoon roundtable Program Guides – Ontario Business Program Guide – a comprehensive listing of programs available to businesses in the Province of Ontario http://www.ontario.ca/en/business_program/index.htm Travel Reports and other information: www.travel.gc.cawww.travel.gc.ca – Travel Warnings – Advice – Contacts

24. Contact us today! The Canadian Trade Commissioner Service Everywhere you do business 110+ years of experience 150+ cities worldwide 18 regional offices across Canada Joshua Hodgson, C.I.T.P. A/Deputy Director & Trade Commissioner Energy Sector and Global Value Chains 416-973-5082 joshua.hodgson@international.gc.ca tradecommissioner.gc.ca