1. © 2009 Cisco Systems, Inc. All rights reserved. Unified Communications 500 System and VeraSMART Call Accounting Solution from Veramark Cisco Small Business Communications System Partner Application September 2009

2. © 2009 Cisco Systems, Inc. All rights reserved.  Telecom is a major expense for businesses  Call accounting can help reduce telecom expenses and improve productivity  Call accounting enables businesses to answer critical questions on telecom usage and spend, such as: –What are your longest, most expensive, and most frequent calls? –How much are you spending on personal calls? –Where are your customers calling from and who is fielding the calls? –How long is your customer service staff on the phone with each caller? –How much time do you spend on the phone with your largest customers? –How many directory assistance calls were made? –Are you spending too much on telecom? Why do businesses need call accounting?

3. © 2009 Cisco Systems, Inc. All rights reserved. What is VeraSMART Call Accounting?  Software that collects CDR records from PBX’s or call servers – Provide valuable usage data Telephone numbers dialed (inbound and outbound call activity) Extensions making calls and the numbers dialed Length, date, time and costs of the calls made  Analyzes and formats the collected data – Dashboards let users monitor call activity at a glance – Detailed reports – for each employee and phone extension – Summary reports – at multiple levels of organization hierarchy – Call Search reports – by number, duration, day part, expense, and more – Traffic and system usage (facilities) reports  Flexible report formats and distribution methods – “Drillable” HTML output; easily export to Microsoft Excel ® – Email distribution on ad hoc or scheduled basis  To learn how call accounting works, visit http://www.call- accounting-solutions.com/Call-Accounting/Default.aspxhttp://www.call- accounting-solutions.com/Call-Accounting/Default.aspx

4. © 2009 Cisco Systems, Inc. All rights reserved. How VeraSMART Call Accounting Works with UC500 Call Collection VeraSMART Application Server Remote users or telecommuters (optional) LAN/WAN User interface (Web browser) System users at the office Collects call Records using RADIUS Applies a cost to the call Request/view reports Administers system Access Online Directory Internet Firewall UC500

5. © 2009 Cisco Systems, Inc. All rights reserved. Why Choose VeraSMART?  VeraSMART version 8.0 has met the Cisco Technology Development Program Interoperability Verification Testing (IVT) criteria for interoperability with the Cisco Unified Communications Manager (CallManager) release 6.1 and 5.1, Cisco Unified Communications 500 Series, and Cisco Unified CME 4.2  Browser-based call accounting system – User-friendly and intuitive interface – Simple configuration and installation process  Powerful, flexible reporting – user-configurable dashboards and extensive library of report templates with flexible filters and output options let users create unlimited reports customized to their specific requirements  EZ-Burst Report Distribution – a Veramark exclusive  Cost effective – single, scalable solution – Five to unlimited extensions, one to 25 locations, and optional capabilities for telecom expense management available  Import data from other applications

6. © 2009 Cisco Systems, Inc. All rights reserved. VeraSMART Call Accounting Delivers Results!  National Trucking Organization Found 1576 calls to their own 800 number totaling over 40 hours in one month Identified more than 600 calls to directory assistance Generated estimated savings of more than $1,000 per month  School District Used a call search report to identify the home phone number from which a suicidal student called Was able to alert parents and avert a tragedy  Small IP Office Customer Found that 5 employees each spent over 2 hours on personal phone calls per week Identified one employee who made over 300 personal calls in one month

7. © 2009 Cisco Systems, Inc. All rights reserved. Who Benefits from VeraSMART?  Any business—any size Thousands of extensions Multiple locations and switches TDM, VoIP, or hybrid networks  Virtually every department Telecom Sales and Marketing IT and Security Operations and Finance HR and Legal Customer Service

8. © 2009 Cisco Systems, Inc. All rights reserved. Who Benefits from VeraSMART?  Telecom Manager – monitor all telecom usage; optimize network capacity  Sales Manager – track sales staff talk time with each prospective customer  Marketing Manager – track campaign call response to measure return on marketing investment  Security Manager – receive email notification of potential fraud or emergency situations  Financial Manager – monitor communication costs  HR Manager – track down threatening or harassing calls  Service Manager – gain visibility to call activity with customers; are your largest customers being well served?

9. © 2009 Cisco Systems, Inc. All rights reserved. Powerful, Flexible Reporting Capabilities  Scheduled and on-demand reporting  Report templates can be customized and saved  Ability to “drill down” to view greater detail

10. © 2009 Cisco Systems, Inc. All rights reserved. Find the “Needle in the Call Haystack”  Filter report criteria to isolate specific data  Search call records to find information such as most expensive calls, call activity during a particular interval, source of malicious calls, calls to or from specific numbers or countries

11. © 2009 Cisco Systems, Inc. All rights reserved. Monitor Key Trends at a Glance  Configurable 3D dashboards make it easy to monitor key data trends

12. © 2009 Cisco Systems, Inc. All rights reserved. Generate Hard Data for Decision Support VeraSMART helps users make informed business decisions:  Optimize telecom capacity and trim expenses  Track down emergency calls and suspicious calling activity  Measure productivity and identify ways to decrease telecom expenses

13. © 2009 Cisco Systems, Inc. All rights reserved. Improve Productivity  Evaluate personnel productivity  Allocate call expenses to clients or projects  Determine the telecom cost of winning new business  Correlate phone use with client value  Track ROI on marketing and advertising programs

14. © 2009 Cisco Systems, Inc. All rights reserved. Defend Against Misuse and Abuse  Identify and eliminate hacker activity or misuse of telecom resources  Track information related to emergency, harassment, or threatening calls  Receive email alerts of international abuse or calls to unauthorized numbers

15. © 2009 Cisco Systems, Inc. All rights reserved.  Available with every UC500 Cisco voice solution! The Veramark Cisco offer is available to Cisco UC500 resellers and their customers  The NO-COST VeraSMART Call Accounting software has a list price valued at $2,875 and supports up to 5 sites and 250 extensions  For customers with larger voice solution needs, VeraSMART is scalable — contact Veramark at info@veramark.com for detailsinfo@veramark.com  Customer support agreements are sold separately and available to purchase online during the software download and activation process  To download the free call accounting software visit https://cisco.register.veramark.com Note: Requires UC500 serial number to complete download process https://cisco.register.veramark.com *This offer is available only to US, Canada, and Puerto Rico UC500 channel partners and Cisco end-users A BIG differentiator for Cisco UC500 channel partners – Get VeraSMART for FREE!

16. © 2009 Cisco Systems, Inc. All rights reserved.  Technical Support for VeraSMART –Telephone Technical Support is available 8 AM – 8 PM EST, Monday through Friday  Veramark Customer Web Portal available 24 x 7 –Log in at: https://support.veramark.comhttps://support.veramark.com –Access installation guides, support documents, FAQs, training videos, product upgrades/downloads, hot-fixes, and eLearning –Submit support tickets  Free 2-day classroom training at Veramark University A VeraSMART Customer Support Agreement Includes:

17. © 2009 Cisco Systems, Inc. All rights reserved. Support and Documentation  For more information, including a detailed Application Note describing this integration, visit the SBCS Small Business Support Community at the following URL: http://www.myciscocommunity.com/community/smallbizsupport  For VeraSMART Technical Support, call 1+ 585.381.0115. The Rochester, New York based Technical Support team is available to assist you Monday through Friday from 8:00 AM to 8:00 PM EST. Support eMail: Tech_Support@veramark.comTech_Support@veramark.com  FREE Call Accounting Classroom Training – All Veramark customers on active maintenance are eligible to attend a 2-day Call Accounting training course. View free training PDF information sheet > and View free training course outline > View free training PDF information sheet > View free training course outline >  Additional Resources: –To learn more about VeraSMART http://www.call-accounting-solutions.com/http://www.call-accounting-solutions.com/ –View on-demand webcast on the business value of call accounting http://www.veramark.com/Data/flash/call-accounting/start.htm http://www.veramark.com/Data/flash/call-accounting/start.htm –Download Veramark’s call accounting white paper http://www.call-accounting- solutions.com/PDF/Call-Accounting-Veramark-White-Paper.pdfhttp://www.call-accounting- solutions.com/PDF/Call-Accounting-Veramark-White-Paper.pdf –To watch a overview product demonstration of VeraSMART, visit http://www.call- accounting-solutions.com/Resources/product-demo.aspxhttp://www.call- accounting-solutions.com/Resources/product-demo.aspx

18. © 2009 Cisco Systems, Inc. All rights reserved. Who is Veramark?  Veramark is a Cisco Technology Developer Partner in the Cisco Technology Developer Program  Veramark is a CIPTUG vendor member  Developer and integrator of telecom expense management solutions and services since 1983  Veramark solutions help organizations gain visibility into their communications networks and reduce expenses associated with their voice, data, and wireless services and infrastructure  4,000 customers under active maintenance — from small businesses to global enterprises, educational institutions, and government agencies  Exceptional customer satisfaction: 85% renewal rate in software maintenance, 100% renewal rate in managed services  To learn more about Veramark visit www.veramark.comwww.veramark.com

19. © 2009 Cisco Systems, Inc. All rights reserved. Summary  VeraSMART Call Accounting provides essential data for making informed business decisions  VeraSMART generates ROI by: –Helping you improve productivity –Reducing telecom expense  VeraSMART from Veramark delivers “best-of-breed” technology in an easy-to-use, cost-effective, browser- based solution

20. © 2009 Cisco Systems, Inc. All rights reserved.