1. Created By EZ Marketing Tech 1 +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com

2. What Is SEO Audit? Site audit, simply, means finding out what’s the current condition & overview of an website and finding out rooms for improvements! +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 2

3. Why You Need to do SEO Audit Know the current health status of your website Identify the issues/problems that reduces your website’s online visibility Doing SEO in the right way through optimizing your website for search engines. Improve your sales, conversions, leads Increase the possibility of getting large volume of targeted online traffic Find out if all your web pages can be crawled and indexed by search engines. Learn about your competitors and how to stay ahead of them! +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 3

4. SEO Audit Start With Google: Do a “Site:Domain.com” search in Google to find out: How many pages are returned in SERP Is the homepage showing up as the first result If the homepage isn’t showing up as the first result, there could be issues, like a penalty or poor site architecture/internal linking, affecting the site. +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 4

5. Contents Check List Title: Are your content’s titles catchy? Including keywords in contents? Content Length: Contents need to be 400+ words. Keyword Targeted Content: Site’s contents are being written targeting main keywords of your website? Keyword Density: Keywords density need to be with 1.5%- 2%. User Friendly: Is the text broken down into easy to read paragraphs? +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 5

6. Contents Check List Duplicate Contents: Are you copying contents from others? Do you already have duplicate contents in your website? You can use tools like SmallSEOtools.com or copyscape.com to check plagiarism of your contents. Even you can check content’s uniqueness by searching manually in Google! Internal Linking: Are you giving sufficient backlinks to related contents of your website? External Linking: Is there any outbound links on your website? If so, do they pointed to relevant quality websites? +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 6

7. Meta Tags Check List +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 7 Meta Title: Meta titles should include main keywords and unique. Length need to be within 55-60 characters. Meta Description: Keywords must be included in descriptions. Must be unique. Description length needs to be within 155-160 characters. Meta Keyword: No longer a ranking factor. So not necessary to use. Instead, this practice may reveal your targeted KWs to your competitors. Heading Tags: Heading Tags are 6 types (H1, H2…H6). For better result, use at least First 3 heading tags (H1,H2,H3) in your targeted page.

8. Check List +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 8 URL Structure: No excessive parameters or session ID’s URLs exposed to search engines should be static. Sitemap: Already has a XML sitemap? If yes, how well it has been optimized? Did you submitted the XML sitemap to Google Webmaster Tool? Robots: Do your website has a perfectly optimized robots.txt file? Has the entire site or important content been blocked via the robots.txt?

9. Check List URL Canonicalization: Either WWW or Non-WWW version of site is specified in Google Webmaster Tools In case if you don’t know how to fix canonicalization from cPanel: http://www.htaccessbasics.com/force-www-nonwww-domain/ http://www.htaccessbasics.com/force-www-nonwww-domain/ Cannibalization: Refers to using the same title for all pages of a website for better ranking. Also using the same anchor text while building links for different pages. Make sure that each targeted pages have unique and different page titles and descriptions. Image Alt Tags: Whether image tags have been used with all images Numerous tools are available for checking image alt tags of a website like http://tools.seochat.com/tools/broken-links-images- tool/http://tools.seochat.com/tools/broken-links-images- tool/ +1 (347)-507-5471| contact@ezmarketingtech.com | www.ezmarketingtech.com 9

10. Off-Page Check List Loading Speed: Whether the website taking longer time to load (standard loading time is around 2-3 seconds) Check loading speed by using tools like: https://developers.google.com/speed/pagespeed/insights/ http://tools.pingdom.com/fpt/ Backlinks Number & Source: Check the backlinks number and quality Whether backlinks are coming from relevant websites. Check anchor text variation You can use backlink checker tools like https://ahrefs.com/ http://www.backlinkwatch.com/ http://moz.com/researchtools/ose +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 10

11. Off-Page Check List Broken Links: Broken links are those which no longer work now. Broken links usually create when the link pointing to a web page that has been moved or deleted. Social Engagement: Check social engagement to measure popularity of that website You can use social engagement measuring tools like http://www.seocentro.com/tools/search-engines/link- popularity.html http://www.seocentro.com/tools/search-engines/link- popularity.html Site Audit Tools: There are some really great site audit tools with which you can easily audit a website within minutes! Some tools are: http://seositecheckup.com/ http://www.seoptimer.com/ http://www.woorank.com/ +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 11

12. Thanks a Lot for Reading This Presentation This Presentation is created by EZ Marketing Tech.EZ Marketing Tech +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 12

13. +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 13