1. #IntroToDigital @njchevalier INTRO TO DIGITAL +22# FREE TOOLS #IntroToDigital

2. @njchevalier A PRESENTATION BY @NJCHEVALIER #IntroToDigital

3. @njchevalier WHAT YOU’LL LEARN #IntroToDigital @njchevalier DEFINITION OF DIGITAL MARKETING HOW TO DO DIGITAL MARKETING THAT’S IT?

4. #IntroToDigital @njchevalier AND #IntroToDigital @njchevalier HOW TO DO A DIGITAL ANALYSIS HOW TO USE DIGITAL MARKETING TO FIND A JOB THEORITICAL PRACTICAL KNOWLEDGE

5. #IntroToDigital @njchevalier 22# FREE TOOLS #IntroToDigital @njchevalier

6. #IntroToDigital @njchevalier #IntroToDigital @njchevalier GOOD FOR YOU?

7. #IntroToDigital @njchevalier #IntroToDigital @njchevalier HOW TO DEFINE IT?

8. #IntroToDigital @njchevalier PROMOTION #IntroToDigital @njchevalier A PRODUCT, A SERVICE OR A BRAND ON ELECTRONIC DEVICES. OF THE

9. #IntroToDigital @njchevalier #IntroToDigital @njchevalier BUT WAIT… WHAT IS IT EXACTLY ?

10. #IntroToDigital @njchevalier #IntroToDigital @njchevalier DIGITAL MARKETING BLOG SOCIAL MEDIA SEO SEM BIG DATA DISPLAY CONTENT MARKETING VIDEO MOBILE CRM NEWSLETTER

11. #IntroToDigital @njchevalier WHY IS DIGITAL MARKETING SO TRENDY?

12. #IntroToDigital @njchevalier #IntroToDigital @njchevalier CHEAP IT IS ALL YOU NEED IS SKILL

13. #IntroToDigital @njchevalier FUN TO DO CREATIVE, INTERACTIVE & NEW.

14. #IntroToDigital @njchevalier #IntroToDigital @njchevalier WORLDWIDE THE WORLD IS YOUR LIMIT

15. #IntroToDigital @njchevalier EASY TO ANALYSE YOU HAVE NICE GRAPH TO WATCH EVOLUTION OF YOUR WORK.

16. #IntroToDigital @njchevalier #IntroToDigital @njchevalier FREEDOM NO PHYSICAL LIMITS NORMAL FORCE WEIGHT FORCE FRICTION

17. #IntroToDigital @njchevalier LET’S GET INTO IT!

18. #IntroToDigital @njchevalier #IntroToDigital @njchevalier AREAS OF DIGITAL MARKETING 5

19. #IntroToDigital @njchevalier COMMUNICATION E-CRM CONTENT SEARCH MARKETING ENGINE DISPLAY MARKETING

20. #IntroToDigital @njchevalier #IntroToDigital @njchevalier SEARCH MARKETING = SEO + SEA ENGINE 1

21. #IntroToDigital @njchevalier SEO SEARCH ENGINE OPTIMIZATION

22. #IntroToDigital @njchevalier #IntroToDigital @njchevalier WHO USE GOOGLE? DO NOT

23. #IntroToDigital @njchevalier

24. #IntroToDigital @njchevalier ONSITE OFFSITE

25. #IntroToDigital @njchevalier ONSITE OFFSITE

26. #IntroToDigital @njchevalier ONSITE SELECT WEBSITE WITH CONTENT OF QUALITY.

27. #IntroToDigital @njchevalier EVALUATE THE POWER OF WEBSITE. OFFSITE

28. #IntroToDigital @njchevalier ONSITE OPTIMIZATION

29. #IntroToDigital @njchevalier OPTIMIZATION HOW TO EXPLAIN YOUR WEBSITE TO GOOGLE?

30. #IntroToDigital @njchevalier Metadescription H1 title …

31. #IntroToDigital @njchevalier #IntroToDigital @njchevalier HOW GOOGLE JUDGE IF IT IS A GOOD WEBSITE? BOUNCE RATE AVERAGE VISIT DURATION NUMBERS OF VISITED PAGE SOCIAL SIGNALS % 00:00 2,15 DIRECT TRAFFIC

32. #IntroToDigital @njchevalier #1#1

33. #IntroToDigital @njchevalier #2#2

34. #IntroToDigital @njchevalier #3#3

35. #IntroToDigital @njchevalier BUT UNDERSTAND THE ALGORITHM FOCUS ON THE USERS

36. #IntroToDigital @njchevalier OFFSITE OPTIMIZATION

37. #IntroToDigital @njchevalier #IntroToDigital @njchevalier A LINK IS A DOOR.

38. #IntroToDigital @njchevalier #IntroToDigital @njchevalier YOU EXPECT TO FIND WHAT WAS WRITTEN ON THE DOOR.

39. #IntroToDigital @njchevalier #IntroToDigital @njchevalier BUT WHEN YOU HAVE TOO MANY DOORS WITH THE SAME NAME, IT IS WEIRD.

40. #IntroToDigital @njchevalier EVERY LINK GIVE LINKJUICE.

41. #IntroToDigital @njchevalier #IntroToDigital @njchevalier GOOGLE SENDS BOTS TO CRAWL WEBSITE.

42. #IntroToDigital @njchevalier #IntroToDigital @njchevalier CRAWLING DEFINE THE LINKJUICE.

43. #IntroToDigital @njchevalier WHAT IS A GOOD LINK? FROM A RELEVANT DOMAIN FROM A POWERFUL DOMAIN FROM A RELEVANT PAGE IN A TEXT ABOUT THE TOPIC NATURAL CONNECTION CLICKED AND VISITED

44. #IntroToDigital @njchevalier #IntroToDigital @njchevalier SEO HAS NATURAL. TO BE TO LOOK

45. #IntroToDigital @njchevalier #4#4

46. #IntroToDigital @njchevalier #IntroToDigital @njchevalier #5#5

47. #IntroToDigital @njchevalier #6#6

48. #IntroToDigital @njchevalier #7#7 WHATSMYSERP

49. #IntroToDigital @njchevalier SEO IS NOT A SCIENCE, IT IS AN ART.

50. #IntroToDigital @njchevalier SEA SEARCH ENGINE ADVERTISING

51. #IntroToDigital @njchevalier #8#8

52. #IntroToDigital @njchevalier TARGET THE RIGHT KEYWORD CHECK THE COMPETITION EVALUATE THE CONVERSION

53. #IntroToDigital @njchevalier CPC COST PER CLICK PPC PAY PER CLICK CLICKS

54. #IntroToDigital @njchevalier #9#9

55. #IntroToDigital @njchevalier # 10

56. #IntroToDigital @njchevalier LONG TERMSHORT TERM SEO SEA ADS DISPLAY

57. #IntroToDigital @njchevalier #IntroToDigital @njchevalier 2 DISPLAY ADS

58. #IntroToDigital @njchevalier BANNERS, IMAGES, VIDEO OR AUDIO. DISPLAY ADVERTISING IS A RANGE OF DIFFERENT CONTENT ON WEBSITES. ADSENSE 10% less than usual Free master thesis Subjects NOW!!!

59. #IntroToDigital @njchevalier TRADITIONAL VS DISPLAY MARKETING TV SPOTS RADIO POSTER ADS PRINT ADS ADSENSE FACEBOOK ADS YOUTUBE ADS GOOGLE ADS PUBLICITY

60. #IntroToDigital @njchevalier TRADITIONAL VS DISPLAY MARKETING ATTENTION FOR A SHORT TIME INTERRUPTS TENDS TO BE EXPENSIVE CUSTOMIZED ADS MORE ACCURATE PUBLICITY CHEAPER

61. #IntroToDigital @njchevalier # 11

62. #IntroToDigital @njchevalier AFFILIATE AFFILIATE PLATFORM PROGRAM

63. #IntroToDigital @njchevalier CTR CLICK-THROUGH RATE = CLICKS VIEWS

64. #IntroToDigital @njchevalier 3 CUSTOMER #IntroToDigital @njchevalier E-CRM ELECTRONIC RELATIONSHIP MANAGEMENT

65. #IntroToDigital @njchevalier NEWSLETTER, CUSTOMIZATION, APPLICATIONS. E-CRM IS THE TOOLS AND TECHNICS USED TO CATCH NEW CUSTOMER AND RETAIN CUSTOMERS.

66. #IntroToDigital @njchevalier #IntroToDigital @njchevalier KNOW BETTER YOUR CUSTOMER CUSTOMIZE THE COMMUNICATION CREATE LOYALTY PUSH THE POTENTIAL

67. #IntroToDigital @njchevalier CRM

68. #IntroToDigital @njchevalier # 12

69. #IntroToDigital @njchevalier 4 CONTENT MARKETING

70. #IntroToDigital @njchevalier #IntroToDigital @njchevalier WHAT IS CONTENT MARKETING?

71. #IntroToDigital @njchevalier CONTENT MARKETING IS THE NATURAL WAY TO DO SEO.

72. #IntroToDigital @njchevalier #IntroToDigital @njchevalier www.smartinsights.com

73. #IntroToDigital @njchevalier ATTRACT ATTENTION TRAFFIC = ATTENTION => MONETIZE

74. #IntroToDigital @njchevalier TRADITIONAL VS CONTENT MARKETING TV SPOTS RADIO POSTER ADS PRINT ADS BLOG POST VIDEO PODCASTS INFOGRAPHICS PUBLICITY

75. #IntroToDigital @njchevalier TRADITIONAL VS CONTENT MARKETING ATTENTION FOR A SHORT TIME INTERRUPTS TENDS TO BE EXPENSIVE GIVE VALUABLE INFORMATIONS CREATE LOYALTY CREATE VIRAL CONTENT PUBLICITY CREATE RECIPROCITY

76. #IntroToDigital @njchevalier CONTENT MARKETING THE TROJAN HORSE OR THE TECHNIC OF

77. #IntroToDigital @njchevalier #IntroToDigital @njchevalier IN 1 MIN 72 HRS OF NEW VIDEO UPLOADED ON YOUTUBE 2,460,000 SHARES ON FACEBOOK 277,000 TWEETS 216,000 NEW INSTAGRAM PHOTOS 3,472 NEW PINS ON PINTEREST

78. #IntroToDigital @njchevalier WHY ARE YOU SHARING?

79. #IntroToDigital @njchevalier #IntroToDigital @njchevalier USEFUL INFORMATION DEFINE OURSELF UNIVERSAL TOPICS SUPPORT A CAUSE GIVE OUR OPINION CONNECT WITH A COMMUNITY

80. #IntroToDigital @njchevalier # 13

81. #IntroToDigital @njchevalier # 14

82. #IntroToDigital @njchevalier # 15

83. #IntroToDigital @njchevalier YOUR CONTENT HAS TO BE MEMORABLEACCURATE

84. #IntroToDigital @njchevalier 5 COMM UNIC ATION

85. #IntroToDigital @njchevalier BRANDS ONLY BRANDS?

86. #IntroToDigital @njchevalier #IntroToDigital @njchevalier NO

87. #IntroToDigital @njchevalier PEOPLE DO.

88. #IntroToDigital @njchevalier ATHLETES JOURNALIST POLITICS CELEBRITIES MARKETERS SALESMAN STUDENTS PRO PEOPLE

89. #IntroToDigital @njchevalier #IntroToDigital @njchevalier ARE BRANDS NOW PEOPLE

90. #IntroToDigital @njchevalier PEOPLE EXPECT MORE FROM THE BRANDS.

91. #IntroToDigital @njchevalier #IntroToDigital @njchevalier TRANSPARENCY TRUST IDENTIFICATION

92. #IntroToDigital @njchevalier BRAND ONLINE

93. #IntroToDigital @njchevalier DOES IT MEAN WHAT TO BE BRAND? AN ONLINE #IntroToDigital @njchevalier

94. #IntroToDigital @njchevalier BE VISIBLE MANAGE YOUR REPUTATION HAVING A COMMUNICATION STRATEGY DEVELOP YOUR COMMUNITY

95. #IntroToDigital @njchevalier # 16

96. #IntroToDigital @njchevalier

97. #IntroToDigital @njchevalier # 17

98. #IntroToDigital @njchevalier # 18

99. #IntroToDigital @njchevalier # 19

100. #IntroToDigital @njchevalier INFORM WATCH NEWS NETWORKING FOLLOW UP ASK BRANDS ONLINE EVENTS CHAT LOOK FOR JOBS 8 Reasons to use twitter

101. #IntroToDigital @njchevalier # 20

102. #IntroToDigital @njchevalier # 21

103. #IntroToDigital @njchevalier # 22

104. #IntroToDigital @njchevalier WITH SOCIAL MEDIA JOBS ARE CHANGING…

105. #IntroToDigital @njchevalier MARKETING VS DIGITAL MARKETING

106. #IntroToDigital @njchevalier WHAT YOU LEARN MARKET ANALYSIS CONSUMER BEHAVIOUR PUBLICITY SALES COMMUNICATION

107. #IntroToDigital @njchevalier ANALYSISONLINE TOOLS BEFOREAFTER MARKETINGCOMMUNICATION ADS SEM / DISPLAY CONTENT MARKETING

108. #IntroToDigital @njchevalier #IntroToDigital @njchevalier MARKETING SALES COMMUNICATION EVENTS ADS DIGITAL MARKETING

109. #IntroToDigital @njchevalier TO GO ONLINE. THEN BE PREPARED

110. #IntroToDigital @njchevalier #IntroToDigital @njchevalier HOW DIGITAL TO DO A ANALYSIS

111. #IntroToDigital @njchevalier LIST OF TOOLS

112. #IntroToDigital @njchevalier #22 FREE TOOLS 1GOOGLE KEYWORD PLANNER12MAILCHIMP 2WEBMASTER TOOLS13PIXLR 3ALYZE14PIKTOCHART 4OPEN SITE EXPLORER15WORDPRESS 5MAJESTIC SEO16KLOUT 6MOZCAST17GOOGLE ALERTS 7WHATSMYSERP18HOOTSUITE 8GOOGLE ADWORDS19IFTTT 9GOOGLE ANALYTICS20TWITTERCOUNTER 10SIMILAR WEB21FOLLOWERWONK 11GOOGLE ADSENSE22UNFOLLOWERME

113. #IntroToDigital @njchevalier PART1 1GOOGLE KEYWORD PLANNERCHECK THE KEYWORD SEARCH VOLUME 2WEBMASTER TOOLSCHECK THE STRUCTURE OF YOUR WEBSITE 3ALYZECHECK THE KEYWORD DENSITY 4OPEN SITE EXPLORERCHECK THE POWER OF THE WEBSITE 5MAJESTIC SEOCHECK THE BACKLINKS 6MOZCASTCHECK THE RANKING EVOLUTION 7WHATSMYSERPCHECK KEYWORD RANKING 8GOOGLE ADWORDSPLAN ADS CAMPAIGNS ON GOOGLE 9GOOGLE ANALYTICSCHECK YOUR TRAFFIC 10SIMILAR WEBCHECK THE TRAFFIC 11GOOGLE ADSENSEPLAN ADS DISPLAY ON WEBSITES

114. #IntroToDigital @njchevalier 12MAILCHIMPCREATE NEWSLETTER 13PIXLRDESIGN TOOL 14PIKTOCHARTCREATE INFOGRAPHICS 15WORDPRESSBLOG PLATFORM 16KLOUTINFLUENCE TOOL 17GOOGLE ALERTSWATCH REPUTATION 18HOOTSUITEMANAGE SOCIAL NETWORKS 19IFTTTAUTOMATIZE SOCIAL MEDIA 20TWITTERCOUNTERCHECK YOUR TWITTER EVOLUTION 21FOLLOWERWONKCHECK THE TWITTER PROFILES 22UNFOLLOWERMECHECK THE UNFOLLOWERS PART2

115. #IntroToDigital @njchevalier CHECK THE KEYWORDS 01.

116. #IntroToDigital @njchevalier ANALYSE THE KEYWORDS DENSITY OF COMPETITORS 02.

117. #IntroToDigital @njchevalier COMPARE THE BACKLINKS PROFILES OF THE COMPETITION 03.

118. #IntroToDigital @njchevalier CHECK WHERE ARE YOUR POTENTIAL CUSTOMERS 04.

119. #IntroToDigital @njchevalier ASK YOUR CUSTOMERS WHAT DO THEY NEED 05.

120. #IntroToDigital @njchevalier DEFINE WHAT CONTENT WILL FIT THE BEST TO THEM 06.

121. #IntroToDigital @njchevalier FIND WHAT COMMUNICATION CHANNEL TO USE 07.

122. #IntroToDigital @njchevalier PLAN 08.

123. #IntroToDigital @njchevalier - WELL. GOOD BUT NOT SURE TO USE IT… - THEN CHECK THIS!

124. #IntroToDigital @njchevalier #IntroToDigital @njchevalier 10 JOB ONLINE TIPS TO FIND A

125. #IntroToDigital @njchevalier #IntroToDigital @njchevalier 1 YOUR TAKE CARE OF REPUTATION e-

126. #IntroToDigital @njchevalier #IntroToDigital @njchevalier 2 OPTIMISE YOUR PROFESSIONAL NETWORKS

127. #IntroToDigital @njchevalier #IntroToDigital @njchevalier 3 CONNECT WITH INFLUENCERS OF YOUR SECTOR

128. #IntroToDigital @njchevalier #IntroToDigital @njchevalier 4 POST OFTEN

129. #IntroToDigital @njchevalier #IntroToDigital @njchevalier 5 INTERACT WITH OTHERS

130. #IntroToDigital @njchevalier #IntroToDigital @njchevalier 6 MAKE YOUR NETWORK BIGGER

131. #IntroToDigital @njchevalier #IntroToDigital @njchevalier 7 BE VISIBLE & UNIQUE

132. #IntroToDigital @njchevalier #IntroToDigital @njchevalier 8 PARTICIPATE TO GROUPS

133. #IntroToDigital @njchevalier #IntroToDigital @njchevalier 9 KEEP SOMEWHERE YOUR CONTACTS

134. #IntroToDigital @njchevalier #IntroToDigital @njchevalier 10 FOLLOW UP WITH YOUR PREVIOUS CONTACT

135. #IntroToDigital @njchevalier DO NOT FORGET

136. #IntroToDigital @njchevalier YOUR NETWORK IS YOUR FUTURE.

137. #IntroToDigital @njchevalier njchevalier