1. Marketing and Training Techniques University Department Focus Group Adele H. Stamp Student Union University of Maryland: College Park Independent Marketing Research

2. Main Goals of Focus Group Determine the best way to train individuals on how to use the Stamp eCalendar Determine the best way to market the Stamp eCalendar to University Departments Discover user-experienced online errors and glitches to enhance user- friendliness of eCalendar

3. Agenda Session I : Marketing Techniques and Training Session II, Part I: Training and Online Malfunctions Session II, Part II: Recap of Marketing and Training

4. Marketing & Training Techniques Focus Goal: Determine the best way to market the Stamp eCalendar to University Departments – Objectives for Session I: Determine the best mode of marketing Determine how to best communicate the existence of the eCalendar to University Departments Conceptualize what kind of a message the Stamp eCalendar should send to University Departments

6. Which materials stuck out to you the most? – Successes and failures? What is the overarching message, in your opinion (from the materials)? What comes to mind when seeing the slogan? What images, feelings, ideas are evoked? Marketing Materials

7. Does it send the right message to the university departments? Do you think the mediums are effective and appealing? Does the marketing content make you want to use the eCalendar?

8. Marketing Materials Do you have any questions or points that you would like to discuss?