1. PPA Tech Talks Appstore Discoverability and SEO Basics Getting your digital magazine found Neil Morgan – Magvault.com Zak Harper - HarperSEO

2. Understanding the Appstores App Distribution – Apple, Google, Amazon and Microsoft – Reading from an app (Kindle/Nook on iPad) – Kiosks/Newsstands – Zinio, Issuu, Pocketmags – Splinter Appstores – Samsung Papergarden – Spotify models – Readr, Readly, NIM – Buy direct from the publisher Replica vs interactive

4. Apple and Google Apple has the vast majority of the UK market for digital magazines and is the leader in the tablet market – Newsstand – Dedicated magazine ‘rack’/subs – Appstore – Individual icon/single issue Google is by far the largest in the global smartphone market and the world of ‘phablets’ – Google Play Apps – Interactive – Google Play Newsstand - Replica

5. The Apple dilemma vs

6. Apple Newsstand Specific Categories What’s Hot Popular Free App/Subscription ‘Explore’ in iOS8 Tip: Choose your category carefully

7. Apple Appstore General categories Dedicated icon outside Newsstand folder No subscription Gifting available

8. Cyclist Magazine Interactive Edition Google Play App Cyclist Magazine Replica Edition Google Play Newsstand App Tip: Use Free Trial and Video Preview

9. 6 Appstore Stats 1.63% of readers look for magazines in appstores 2.95% of readers do not buy or trial a magazine after downloading the ‘container’ app 3.99% of app publishers do not update their app description regularly 4.Over 50% of screenshots are of old issues 5.Less than 5% of digital magazines have a video 6.80% of magazine app reviews are negative

10. 10 Top Appstore Optimisation Tips 1.Don’t expect anything from Apple/Google 2.Think about categories 3.Choose your keywords with care 4.Keep updating your app description 5.Make a video 6.Use the notification tools provided by Apple 7.Run promotions 8.Ask for reviews 9.Use 3 rd Party tools 10.Build your brand outside the appstore

11. Choosing categories Apple allows you 2 categories Newsstand is a category Your second category should be where you will rank highest, but must be relevant (Apple do check!) Use SensorTower’s Leaderboard to benchmark Google Play has just added new categories – keep an eye out

12. Keywords – 100 characters Apple Appstore/Newsstand  Don’t use spaces (use commas)  Don’t repeat words used in your app name  Relevance, ranking then traffic  Check your competitors’ keywords  Read reviews for user speak  Review and update Sensor Tower – Intelligent Keyword Suggestion tool - Free trial Test your keywords in Straply Tip: Use the description after your app name

13. Optimise for iPhone Spotlight in iOS8 iPhone’s and iPad’s iOS8 Spotlight search will look in the entire appstore for search matches, not just from apps on your phone

14. Keep updating your app description Update with promotions Update with latest contents

15. Make a Video Preview iOS 8 and Google Play both use video previews Videos showcase your app and allow you to make a sales pitch

16. Select good screenshots and sell! Don’t just stick up the latest cover. Show potential readers what they’ll get.

17. Run promotions iOS 8 allows app bundling Free trials require cancelled subscriptions so aren’t as popular as you might think Samples and previews allow readers to see what they’ll get

18. Ask for reviews… …….but not before they’ve read the mag...and don’t let bad reviews sit there – find someone who’ll write a good one!

19. Use all the tools that Apple offer Push Notifications Readers ‘sign up’ when they download the app Announce new issues Best vehicle for promotions Ask to share data

20. Promote your mag outside the appstore Twitter, Instagram, Pinterest, Facebook, YouTube, Google+, Tumblr Magvault Create a dedicated website Run print mag promotions – ask for reviews, create offers, use inserts, run ads Next week it’s Social Media http://www.ppa.co.uk/events/tech-talks-social-media- marketing-for-digital-magazines/