1. Web coordinator workshop

2. Introduction Meet and greet –Who are you and what was the last website you visited? Comms team – here for support + our role + how to get in touch with us

3. Agenda Why is web important Southern Health’s style Writing for web Creating content Adding content Links & images Making sure we’re found

4. Why is our website important? Average page views per month: 400,000 47,000 unique visitors (individuals) Often 1 st impression of a company Public use website to find information about our services Often interact with website - 10-15 queries a week

5. Southern Health style Southern Health Style Guide Southern Health Style Guide http://www.southernhealth.nhs.uk/EasysiteWeb/getresource.axd?AssetID=2 8649&servicetype=Attachment Writing for web guide Writing for web guide http://www.southernhealth.nhs.uk/EasysiteWeb/getresource.axd?AssetID=1 6812&servicetype=Attachment

6. Writing for web Why write differently for the web? 1.People don’t read online, they scan 2.We need to guide our audiences 3.Most of us rely on Google 4.Content must be accessible, no exceptions 5.Users expect content to always be up to date

7. Writing for web The 5 golden rules 1.Know your audience 2.Get to the point 3.Make them want to read it 4.White space is your friend 5.Create a journey

8. Writing for web Things to avoid –Underlining text: Underlined text will often be mistaken for links –Uppercase (capslock): It's harder to read and actually has less impact than you might think. –Italics: computer screens have difficulty displaying italic letters. –Title case in headings: Use regular ‘sentence case’, e.g. Gone with the wind, not Gone With the Wind. –Capital letters: Should only be used for proper nouns, and to describe specific job roles (‘she is the Head of Finance’) – don’t use capitals for emphasis or for ‘important’ words. –Coloured fonts – accessibility + style conflict –Click here – accessibility –Acronyms – write out in full first

9. Creating new content What do you think you need to think about when creating a new page? Ask yourself –What is the point –Who is it for / aimed at Consider the content flowchart –Have you got enough content? –Have you checked with knowledge owner?

10. Adding content New page www.southernhealth.nhs.uk/hidden/coordinator / www.southernhealth.nhs.uk/hidden/coordinator / Select template (SH service / content / intranet) 1.Page title – Shows up in search 2.Page summary - Shows up in search 3.Link text – Left hand navigation 4.Meaningful URL – shorten to make clear

11. Content Title - This should be clear and encourage the user to read on. Think about the words people will use to find this service e.g. they may type in MS rather than chronic tiredness to so in this case use “Chronic Fatigue (MS)” Introductory sentence – Use short, concise sentence summing up what this service offers Image - The image used should be people based and where possible show the service’s team in action Content - Use Subsections and summarise key info for each point

12. Why use images Remember Rule 3 – ‘Make them want to read it’ Photo’s should be people based & relevant to service or story A picture paints a thousand words I’ve found an image – can I use it (from guide)

13. Where to find images NHS photo library Communications library – ask us Our photographer

14. Adding images Select asset placeholder Show asset properties

15. Adding images Search for an image in the library or ‘add’ photo

16. Adding images Browse files on your computer

17. Adding images Add: –Title –Alternate text (you see this when you hover over and image or link) –Keywords – What search terms would you expect to return this image? –Category – Your department can have its own folder

18. Adding links and documents Asset (Document) link – attach a file to text Email link – will set open Outlook and assign a subject Internal link – anywhere on our site - /services External link – other sites - www.google.com Image link – add a link to your images Look for the globe icon

19. Search engine optimisation (SEO) What does it mean? Think - How would the user search for us? How can we improve our chances –Page title –Page summary –Page content –Keywords

20. Website resources Communications and Engagement Communications and Engagement (http://www.southernhealth.nhs.uk/knowledge/communications/) Design and Publications Design and Publications (http://www.southernhealth.nhs.uk/knowledge/communications/public ations/) Web Coordinator support Web Coordinator support (http://www.southernhealth.nhs.uk/knowledge/communications/web- coordinators/) Contributing to the website Contributing to the website (http://www.southernhealth.nhs.uk/knowledge/communications/contribute/) Letterheads and templates Letterheads and templates (http://www.southernhealth.nhs.uk/workday/admin/templates/)