1. Student Life Brand Strategy & Unit Support Scorecard FY15 Strategy Facilitate brand management across the units and departments of the Division of Student Life, working to ensure a consistency in editorial style and graphic elements within marketing materials and communications Enhance internal brand awareness and elevate professionalism of external-facing communications Tactics Engage Student Life directors in brand language awareness and available resources to help them become ambassadors w/in their units Bring together working group of unit representatives charged with communications responsibilities Provide consulting, project management, and general support on unit-specific marketing strategies and communications Actions Delivered brand presentations (directors’ meetings, individual unit staff) Created process for managing unit communications (creation, delivery, and performance metrics reporting) Served as liaison between units and University Marketing & Communications Directed social media strategy collaboration across the division Launched new branded student-facing and fac/staff-facing websites, with “Students” tab on every UW site navigation directing users to Student Life Developed division-wide marketing brochure Highlights SL Social Media Strategy Committee – chaired this division-wide committee of 14 members, bringing together staff representatives from 10 units, plus UMAC Met monthly to discuss strategies for engaging students and showcasing the student experience via social media, as well as content strategy collaboration Developed inventory of all active social media channels within the division Created drive for sharing and organizing best practice documents, process and strategy tools/templates, meeting minutes, etc. UWPD – served as brand consultant and project manager for various external-facing marketing materials, including annual report (year two supporting) and “Love Your Stuff” campaign HFS – established partnership with HFS marketing team, meeting quarterly to discuss marketing collaboration opportunities, share resources, and review messaging strategies The HUB and Q Center newsletters – managed content, implementation, and delivery of first-ever quarterly e-newsletters for each of these units; sent to nearly 2,500 recipients in total Opportunities Student storytelling Develop pitch form for unit directors and staff to submit suggestions of students whose stories show impact of Student Life programs and services on the student experience Utilize student stories for donor communications, Student Life website, e-communications, etc. Presentations/Outreach Develop a more consistent brand ambassador role among the units, with the goal of creating a more cohesive Student Life image, message, and awareness Husky Experience strategy/consulting Lead communications strategy and planning for Husky 100 in collaboration with ASA mar/comm counterparts (in progress) Lead social media strategy and planning for #ThriveUW (in progress) Develop executive messaging platform Key audiences: Student Life staff, campaign council, University partners and leaders, students, parents, donors Further build out Student Life and OVPSL websites (in progress, with Sean Ferris as strategic partner)