1. E-commerce

2. What is e-commerce? :  E-Commerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer network.  E - commerce is an integration of communication services, data management, and security mechanisms that allows organisations to exchange information about sale of goods and services, where: Communication services support the transfer of inf. From the buyer to the seller electronically Data management is the exchange and storing data in a uniform format to fecilitate easy exchange of information. Security mechanisms authenticate the source of information and guarantee the integrity and privacy of information.

3. Examples :  Examples ATM (only one watchman can handle the business).  Selling physical goods using websites e.g. flowers, cards, magazines, shoes, electronic items.  Reserving a hotel room over the Internet.  A manufacturing plant orders electronic components from another plant within the company using the company's intranet.

5. Types of e-commerce :  Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers are now electronically present on the World Wide Web.e-tailersWorld Wide Web  B2B (Business-to-Business) Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable.  C2B (Consumer-to-Business) A consumer posts his project with a set budget online and within hours companies review the consumer's requirements and bid on the project. The consumer reviews the bids and selects the company that will complete the project. Elance empowers consumers around the world by providing the meeting ground and platform for such transactions.

6. C2C (Consumer-to-Consumer) : There are many sites offering free classifieds, auctions, and forums where individuals can buy and sell thanks to online payment systems like PayPal where people can send and receive money online with ease. eBay's auction service is a great example of where person-to-person transactions take place everyday since 1995. B2C (Business-to-Consumer): Businesses selling to the general public typically through catalogs utilizing shopping cart software. By dollar volume, B2B takes the prize, however B2C is really what the average Joe has in mind with regards to ecommerce as a whole.Having a hard time finding a book? Need to purchase a custom, high-end computer system? How about a first class, all-inclusive trip to a tropical island? With the advent ecommerce, all three things can be purchased literally in minutes without human interaction. Oh how far we've come! Ex- Amazon.com. Online shoppingAmazon.comOnline shopping

7. Factfile : 1990: Tim Berners-Lee writes the first web browser, Worldwide Web, using a NeXT computer. 1994: Pizza Hut offers pizza ordering on its Web page. The first online bank opens. Attempts to offer flower delivery and magazine subscriptions online. 1995: Jeff Bezos launches amazon.com and the first commercial-free 24 hour, eBay is founded. 1998: Electronic postal stamps can be purchased from the Web. 2008: E-commerce sales projected to reach $204 billion, an increase of 17 percent over 2007.

8. Business applications : Some common applications related to electronic commerce are the following :  Document automation in supply chain and logistics Document automationsupply chainlogistics  Domestic and international payment systemspayment systems  Enterprise content management Enterprise content management  Group buying Group buying  Automated online assistants Automated online assistants  Instant messaging Instant messaging  Newsgroups Newsgroups  Online shopping and order tracking Online shopping  Online banking Online banking  Online office suites Online office suites  Shopping cart software Shopping cart software  Teleconferencing Teleconferencing  Electronic tickets Electronic tickets

9. ADVANTAGES AND DISADVANTAGES OF ECOMMERCE ADVANTAGES OF ECOMMERCE  Faster buying/selling procedure, as well as easy to find products.  Buying/selling 24/7.  More reach to customers, there is no theoretical geographic limitations.  Low operational costs and better quality of services.  No need of physical company set-ups.  Easy to start and manage a business.  Customers can easily select products from different providers without moving around physically.

10. DISADVANTAGES OF ECOMMERCE  Any one, good or bad, can easily start a business. And there are many bad sites which eat up customers’ money.  There is no guarantee of product quality.  Mechanical failures can cause unpredictable effects on the total processes.  As there is minimum chance of direct customer to company interactions, customer loyalty is always on a check.  There are many hackers who look for opportunities, and thus an ecommerce site, service, payment gateways, all are always prone to attack. 

11. Importance of e-commerce  Decrease in cost of ordering and supply.  Better contact between customer and supplier.  Exploration of new markets (rural customers can buy global brands).  Easy to use and customer friendly

12. Impact of e-commerce on marketing communication Branding – design of web site i.e. cyber branding And brand spiraling Brand loyalty and IMC internet programs Sales support on the internet – availability of information on web site about the product and services helps in actual realisation of sale. Customer services and the internet- ex VISA provides an ATM filnder programme for its costomers, which gives direction to the closest ATM when one is needed. Answering questions - FAQs

13. Role of e- commerce in marketing communications E-commerce and advertising: Types of internet advertising:  Banners  Sponsorships  Pop-ups/pop-under  Interstitials: they are ads that appear on your screen while you are waiting for a site’s content to download.  links

14. Email marketing  Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:direct marketingelectronic mail  sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,customer loyalty  sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,  adding advertisements to email messages sent by other companies to their customers, andadvertisements  sending email messages over the Internet, as email did and does exist outside the Internet (e.g., network email and FIDO).InternetFIDO

15. Presented by: Nidhi jain Thank you