1. Lauren Anderson, Kylia Bleam, Nate Ross & Kandi Klacik

2.  College Square Mall has over 50 name-brand stores, specialty boutiques, restaurants and services.  College Square Mall is home to the area’s only Von Maur, Aeropostale, American Eagle Outfitters, Express, Hat World and Select Comfort.

3.  Viking Road Business area ex. Target, Wal- mart, Blane’s, etc.  Main Street Cedar Falls  Waterloo’s Crossroads Mall

4.  Not enough college students are shopping at the mall.  There aren’t many incentives for students to shop at College Square.  The mall is seen as “dead” and “boring” compared to other area shopping centers.

5.  No specific ads for college students.  No ads on campus.  Stores that offer discounts don’t make students aware of it or advertise it.  Do not encourage or speak to stores about discounts/marketing techniques.  Unfilled marketing manager position.  No actual campaign or P.R. person.

6.  Conducted 2 surveys of more than 100 students, asking a series of questions about how often students shop at College Square and how aware they are of college discounts available to them at the mall.  Conducted impromptu interviews of store staff and management along with a survey for store managers.

7.  Primary Public: UNI college students  Secondary Public: Mall store managers

8.  Goal 1: To increase student awareness of discounts at College Square Mall leading to 25% more student traffic by December 31, 2012.

9.  Tactic 1: Put up table tents in Maucker Union and the Rialto and Piazza Dining Centers promoting deals and discounts at stores.  Tactic 2: Post on the mall’s Facebook page about deals and discounts for college students at certain stores.  Tactic 3: Post flyers around campus to inform students about the discounts available to college students at College Square Mall.  Tactic 4: Commercial to target college students.  Tactic 5: Advertise mall deals during college sporting events.

10. Table TentsFlyers

11.  Goal 2: To get 4 more stores in College Square Mall to offer a college discount by December 31, 2012. -Tactic 1: Present stores that don’t currently have college “deals” with options for college students and help them implement the discounts. -Tactic 2: Get mall management on board and help get stores to participate in discount options for students.

12.  Presented stores with options for offering discounts  Met with store managers

13.  Goal 1: This goal was a success! - 81% of students said that they would shop at College Square Mall after learning about the student discounts offered.  Goal 2: Was not successful. - We only got one store to create a student discount and our goal was to get 4.

14.  Strengths: - Managers at stores targeting college students were enthused about our campaign and cooperative with taking our survey. - Students were enthused about taking our survey.  Weakness: - Conflict with receiving surveys from stores. - Conflict with reaching management. - Issues with corporate involvement.  Opportunities: - Because there were few stores that offered college discounts it left room for growth.  Threats: - Corporate involvement

15. Questions?