1. Connecting students to your events for little cost

2. Who are we? Osprey Productions University of North Florida – Jacksonville, FL  Brent Fine  Amber Ropelis Programming  Concerts  Weekly Events

3. As many of you know the convention center does not have accessible WIFI #FAIL… making an online social media ED session a bit more difficult!

4. Your College  What are you currently doing?

5. The Profile

6. Where to begin?  https://www.facebook.com/pages/create.php

7. The Profile

17. Basic Information – Edit Page  www.facebook.com/OspreyProductions

18. Featured – Edit Page

19. Profile Photos Keep consistent Less is more Readable information Consistent rotation 540px by 180px 72px resolution Photoshop Higher Ed. License Gimp (Open source)

20. Profile Photos

21. Having a voice for your page 1. Make the voice singular on behalf of your programming board -OR- 1. Allow the voice of each of your staff or social media managers

22. Having a voice for your page  When creating a status “tag” events and other departments with the ‘@’ sign  Use photos to enhance your status

23. Privacy and 'bad press'  What do you want students to be able to post on your page?

24. Privacy and 'bad press'  On your main wall: 1. Text Comments 2. Photos 3. Links 4. Videos

25. Privacy and 'bad press'

26.  Who in here has experienced ‘bad press’ for your organization?  How was it handled?

27. Privacy and 'bad press'  Basic Rules: 1. Never remove comments 2. Don’t react negatively 3. Always answer or “like” comments 4. You are not going to make everyone happy

28. Privacy and 'bad press'

30. Increase your ‘Likes’  Facebook contests geared towards incoming students

31. Online Contests  Traditional advertising on campus  Run contests geared for your school  Get the community and other departments involved  Set basic rules

32. Facebook Events  Create  Explain Who, What, When, Where, Why, How?  Invite

33. Facebook Events

36. Facebook Questions

37. Working as your organization

38. Facebook Events

39. Facebook After the event  Upload photos ASAP (if you were not doing that during the event)  Thank fans for coming out and “tag” the next event  Change your profile photo

40. Facebook Insights  Know who your target audience is

41. Facebook Insights

47. Facebook Groups  Communicate internally

48. Facebook Groups

49. Twitter

50.  Link Facebook to Twitter  https://www.facebook.com/twitter/

51. Text Alerts  Text ‘Follow OPtext’ to 40404  Get special updates and reminders directly to your cell phone

52. Connect Social Media to your campus Creating a viral campaign

53. Creating YOUR brand  Osprey Productions is known as ‘OP’ At UNF, you go to an ‘OP’ concert, not an ‘Osprey Productions’ concert

54. Creating YOUR brand  Your Name  Your Logo  Your Slogan  Your Colors  Your Consistent Image

55. Small Scale  Post Cards Housing mailboxes, mailings to local apartments  Flyers Housing, mailings, flyering party  Posters Classrooms, local stores  Table Tents Food court, Dining hall

56. Large Scale  Banners Buildings, entrances  Billboards Malls, Interstate  Wind Feathers  A-Frames  Radio and TV (It can be free!)

57. Internal  Talk to your students!  Tabling  Hold Message  Student Union  Campus E-mail and updates  Campus online calendar  University website  Public Relations Department

58. Giveaways  Think outside the box  Relate it to your event  Make the promo company work for YOU

59. Get it cheap!  Make sign companies compete for pricing  Find sales and ask about discounts  Invest in your advertising  Make it yourself

60. Invest in advertising  Bulletin boards  A-Frame signs  Yard signs Paper and White-board  Weekly/Monthly banners

61. Advanced ideas  HootSuite.com  Youtube.com  Tumblr.com  Linkedin.com  Blackboard Application  Digital display monitors

62. How will your campus advertise?

63. Keep in touch  Twitter: @BrentFine  Facebook: facebook.com/BrentFine  Email: Brent.Fine@unf.edu  Phone: 904-620-2460 Examples: Facebook.com/OspreyProductions Facebook.com/Publix Twitter.com/Ospprod