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BUSINESS ETHICS AND CSR IN DEUTSCHE BANK
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AGENDA:
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Definition of Ethics and CSR Business ethics is the study of business situations, activities, and decisions where issues of right and wrong are addressed. Corporate social responsibility(CSR) encompasses the economic, legal, ethical, and philanthropic expectations placed on organizations by society at a given point in time. "as per the caroll pyramid" which we have covered in class
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History of Deutsche Bank 1870 Deutsche Bank was founded in Berlin to and facilitate trade relations between Germany and international markets. 1995 Deutsche Bank established a managed trust company in Mauritius. 1999 Deutsche Bank (Mauritius) Limited opened for business.
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Background of Deutsche Bank Deutsche Bank is a leading global investment bank with a strong and profitable private clients franchise. Its businesses are mutually reinforcing. A leader in Germany and Europe, the bank is continuously growing in North America, Asia and key emerging markets. With over 80,000 employees and about 2,000 branches in more than 70 countries, Deutsche Bank offers unparalleled financial services throughout the world.
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Business Ethics in Deutsche Bank: Objectives Code of Ethics has been formulated with the following objectives: to provide a collective statement of standards for personal and corporate behaviour, to ensure adherence to principles of professional behaviour, to promote and maintain confidence in the banking profession,
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to resist and highlight improper or unprofessional conduct, to uphold social values, laws and customs of Mauritius in the banking industry, to instill a sense of honesty, fairness and decency in the conduct of banking business, to harmonise the concepts of profitability and social responsibility.
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Main ethics at Deutsche Bank The Code is thus founded to achieve its objectives on the following principles: 1. INTEGRITY 2. CONFIDENTIALITY 3. LOYALTY 4. LEGALITY
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Integrity 1. Confidential Information 2. Conflicting Business 3. Side Business 4. Gifts 5. Personal Finance 6. Borrowings 7. Records
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Confidentiality 1. Duty on keeping Confidential information 2. Inside Dealings 3. Declaration of secrecy 4. Access to Documents
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Loyalty 1. Self Interest 2. Divulging of Information 3. Use of official Hours 4. Reputation of the Institute 5. Personal responsibilities and Performance
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Legality 1. Illegal Business 2. Books of Accounts 3. Fraud and Forgeries 4. Submission of returns 5. Free competition
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CSR in the Bank “ At Deutsche Bank, we view corporate social responsibility (CSR) as an investment in society and our own future.” As a responsible corporate citizen, the Bank has leveraged on global intelligence and local inspiration to ensure the sustainable development of the communities in which they conduct business.
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The CSR programme – targeted at addressing critical issues of the environment, education, poverty and healthcare in Asia – is firmly anchored on the Bank’s principle, “Building Social Capital”. CSR in ASIA
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Sustainability: Ensuring Viability
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As a global citizen, Deutsche Bank has a shared responsibility to combat climate change. The Bank already plays a leading role in international emissions trading, in the financing of renewable energies and in the provision of sustainable investment products.
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Corporate Volunteering: Committing Ourselves
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Deutsche Bank supports corporate volunteering in various ways; the "Initiative Plus” programme. The Bank has also provided financial aid to the relief efforts of several natural calamities in Asia. Deutsche Bank raises US-$ 4 million for Haiti relief efforts.
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Social Investments: Creating Opportunity
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Focus on the sustainable development of the communities in which we operate. Country level; funds are allocated to each country office to develop their own local CSR programmes. Regional level; partnerships with various charities, foundations and NGOs across Asia to improve the lives of underprivileged youths
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Art: Fostering Creativity
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Deutsche Bank has one of the world’s largest and most significant corporate art collections. These art pieces are on display in their own exhibitions, at museums and in thier office buildings worldwide. The Bank supports aspiring contemporary artists in various art-related projects; such as Wangechi Mutu.
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Education: Enabling Talent
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Funds to education projects. Offers scholarships with the objectives of promoting equal opportunities. Enabling youths to explore, innovate and discover their talents.
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In Mauritius, Deutsche Bank has an active corporate social responsibility programme within the local community. CSR in Mauritius
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In 2008 Deutsche supported the project known as ‘L’Arbre de Noël 2008’. Recent community projects in Mauritius have included active participation in both Art Mela; And the annual Mauritius Handisports. Deutsche Bank has also been the lead sponsor of the Deutsche Bank Mauritius 100km Cycle Tour for some years.
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Allocation of sum donated Deutsche Bank Mauritius donates Rs700,000 to social activities. Rs500 000 to the Circle Assocation. Rs 200,000 is shared equally among 4 charitable institutions; 1. Terre de Paix. 2. Association of Disability Service Providers (ADSP - Long Mountain Project). 3. Society for Aid to Children Inoperable in Mauritius (SACIM). 4. Friends in Hope.
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Conclusion Indeed, Deutsche Bank’s policies are not only geared towards profit making but towards assembling its staff, local and global network, to one cause: that of social development and uplifting of the needy in Mauritius.
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