1. A NDREW M ARTIN C OLOURFUL C ARE Vibrant Unique Websites for the Care Industry

2. W HY AM I HERE ? Simple.....I am here to present ideas about how to develop your business with the aid of a good website, either as an existing or completely new one. Only 20 minutes (or so)!! Nothing happens until a sale takes place! The internet is the most powerful tool that you have at your disposal

3. L OOK AT THESE AB

4. S O, WHO ARE YOUR CUSTOMERS ? They are not your Service Users. Probably between 40 – 60. Regular users of the internet. Your product/service need to be attractive to them, in whichever field you operate

5. C HOOSING A DESIGN Above all else, make sure your web designer understands who your customers are Get the ethos of you and your business on the front page Do not fill you site with too many social network links Choose a design that can be cross marketed.

6. M ARKET YOUR WEBSITE - C OMMUNITY

7. M ARKET YOUR WEBSITE - O N -L INE

8. M ARKET YOUR WEBSITE - P ARTNERSHIPS

9. K NOW WHO IS LOOKING AT YOU.

10. D O YOU HAVE THE TIME ? YES! You should be able to maintain and upload documents onto your website You must keep your website up to date No more than 1-2 hours per week

11. H OW MUCH WILL IT COST ? Surprisingly little

12. W HAT NOW ? Think about who your customers really are Then think about the way you wish your business to be portrayed to new customers Think pictures and colours and smiling faces Think about talking to me at lunchtime Decide if you need to change the way you are seen on-line

13. A NDREW M ARTIN C OLOURFUL C ARE andrew@colourfulcare.co.uk 01727 854477