1. The role of & significance of the outdoor economy for delivering growth & jobs Professor Neil Ravenscroft School of Environment & Technology

2. Overview Background Significance of the outdoor economy The associative economy Case study: the outdoor economy of a village in Sussex Discussion and conclusions

3. Background Tourism destinations Neoclassical economics and the multiplier Learning the lessons for smaller destinations Making local economic impact work

4. Significance of the outdoor economy No clear definition of the outdoor economy Synonymous with outdoor recreation economy (USA), or the ‘environment’ (Wales)? Lots of claims about the demand for outdoor recreation: – Little overall increase in the UK in the last 20 yrs – Shift from travel to local activity – Growth of capital intensive activities

5. Trends

6. The associative economy “associative economics places human beings at the centre of all economic processes. Our capacity to be both free and responsible means we can make conscious what is otherwise left to the unseen working of market forces. Likewise, we can regulate our own behaviour without recourse to the state” From competitive national economies to the inherent dynamics of a single global (and thus local) economy

7. The associative economy

8. Joint consumption trends

9. The Blue Gym and Families “A safe, natural environment can be a break from our busy lives – a place to get some fresh air, to exercise or play...” Interested in spending time in a natural environment with your children? Find out more through following one of the following links for ideas of ways to spend time with your children outdoors: Natural England: Getting outdoors with children Getting outdoors with children BBC: Things to do in nature in your areaThings to do in nature in your area Play England: ‘Love Outdoor Play’‘Love Outdoor Play’ Royal Society for the Protection of Birds: ‘Every child outdoors’ ‘Every child outdoors’ National Trust: ‘50 things to do before you are 11 ¾’ ‘50 things to do before you are 11 ¾’ RNLI: Beach Finder AppBeach Finder App Cornwall Wildlife Trust: 101 things to do in Cornwall on a rainy day101 things to do in Cornwall on a rainy day Clustering: the Blue Gym

10. Case study: Forest Row

11. Local foods and festivals

12. Conclusions