1. Lenovo Y Gaming Stereo Headset 30 Days Disclosures
Cory Jia | Product Marketing | Accessories
2014 LENOVO CONFIDENTIAL. All rights reserved.

3. Y Gaming Stereo Headset
60 Seconds
What is Lenovo Y Gaming Stereo Headset
Who cares?
Lenovo Y Gaming Stereo Headset is the 2nd Gen. of Y gaming audio accessories . It’s positioned as mainstream gaming headset with competitive SRP , Y family design language and excellence on performance.
Y Gaming Stereo Sound Headset mainly focus on user experiences of wearing, listening and voice communicating while gaming battle combat.
Causal gamers, who seeking good value & comfort for gaming headset
What are the Key Differentiators?
How does it help?
Lenovo Y Gaming Stereo Headset possess two key features that stand out among other competitors
50mm High performance driver
Retractable Microphone
Lenovo Y Gaming Stereo Headset provides immersive sound experience to
Gamers by offering good price and quality sound performance as well as long
time wearing experience .
THE 60 SECOND SUMMARY
2015 Lenovo Internal. All rights reserved.

4. GA Calendar Schedule PN : 2015/11/03 2016/04/15 Concept DCP 2015/09/22
Plan DCP
2015/11/03
FCST
2015/11/17
SDV Exit
2016/01/26
ADCP
2016/03/15
SVT Exit
2016/04/05 GA
2016/04/15
PN :
GXD0L03745
Lenovo Y  Stereo Headset-NA
GXD0L03746
Lenovo Y  Stereo Headset-ROW
GXD0L03747
Lenovo Y  Stereo Headset-PRC

5. 4P Summary Products Price Promotion Place List Price:
NA USD 49.99
EMEA USD 49.99
ASEAN/INDIA/PRC USD 39.99
Lenovo Y Gaming Stereo Headset is the 2nd Gen. of Y gaming audio accessories . It’s positioned as mainstream gaming headset with competitive SRP , Y family design language and excellence on performance.
Y Gaming Stereo Headset mainly focus on user experiences of wearing, listening and voice communicating while gaming battle combat.
PFV to Logitech G230 @ 0.85
Promotion
Place
Additional Support:
CES announcement
3D Video
Vine Champ, Seeding program
Traditional offline channel : BBY, Lenovo Store , 3rd Party offline distributor
On-line channel : Amazon, JD , Neweggs, Lenovo.com
Traditional Support:
HI-Res Photo , Data sheet & other collaterals
Disclosure, IAL on time support
Participate gaming event sponsored by gaming BU (Seeding & Social Media )
2015 Lenovo Internal. All rights reserved.

6. Y Gaming Stereo Headset
SWOT for mainstream gaming headset
Strength
Weakness
Leverage PC channels
Mature brand awareness in PRC
PC side willing to engage or sponsor gaming Campion
Gained immersive experiences from last gen. gaming headset
Gaming accessories has less recognition as PC
Don’t have much options to choose on products for buyer
Opportunity
Threats
Easy to attach to Y PC system
Get exposure opportunities from BBY & other retailers
Free resource to leverage from Y PC for promotion & exposure
New channels from On-line & Off line needs more assortments
Less exposure opportunity may leads unsatisfied market recognition
2014 LENOVO CONFIDENTIAL. All rights reserved.

7. Y SERIES ROADMAP Wave 2 Announce Wave 1 Launch AUG SEP OCT NOV DEC
Premium
( )
AUG
SEP
OCT
NOV
DEC
JAN 2016
FEB
SS: IdeaPad Y700 14” 15” 17”
IdeaCentre Y900
Mainstream
( )
Wave 1 Launch
Announce: IdeaPad Y910 17”
Essential
( )
Wave 2 Announce
2014 LENOVO CONFIDENTIAL. All rights reserved.

8. FY 1617 System Match Accessories Portfolio
MSRP
Y Gaming Family
USD 100
LENOVO
Y Gaming Surround Sound Headset
USB 7.1 w/control box
USD 50
LENOVO
Y Gaming Stereo Headset 3.5 MM
USD 20

9. Product Introduction
Target Customers |CMF | TECH Solutions| Permissive Cost
2015 Lenovo Internal. All rights reserved.

10. Y Gaming Stereo Headset
Target Customers
The Value Centric Gamer
Description:
Causal Gamers , who probably just play during weekend and occasionally
Comfort & good value are the top priority
Goals:
Having a gaming designed headset that compatible in different use case
Seeking entertainment privacy
Features Required:
Reasonable sound quality
Great comfort
Compatibility with other 3.5mm audio jack device.
2014 LENOVO CONFIDENTIAL. All rights reserved.

11. Y Gaming Stereo Headset
Product Philosophy
Simple message, Unique differentiator
Product Philosophy
STREAMLINE & CONSISTENCY
Inherit Y gaming DNA with Carbon elements
Power, Strong, Speed as main design message for audience
Simple but Outstand
Tech Centric
50 mm Neodymium magnet driver, the strong bass provider
Dual 3.5mm interface for device connection
Retractable passive noise-cancelling MIC
Ergonomic design aiming long time wearable experience
2014 LENOVO CONFIDENTIAL. All rights reserved.

12. Y Gaming Stereo Headset
Experience the Best Gaming ID Design
Carbon Fiber Elements
Symbol For Life of Speed
High Publicity Recognition
Premium Material
Famous for its light weighted
2014 LENOVO CONFIDENTIAL. All rights reserved.

13. Headset ID 3.5MM interface Audio Converter
Sports Cloth Headband Padding
Carbon fiber texture
Sports Cloth Ear Pad
3.5MM interface
Retractable Microphone
Audio Converter
Mixed Color Cord

14. Headset ID 2015 Lenovo Internal. All rights reserved.
90 Degree Rotatable
Extend head band length
Big Iconic L/R
Retractable Microphone
2015 Lenovo Internal. All rights reserved.

15. Best Wearing Experience
1.Comfort Clamp Force
2.Extendable Arm
No extend
Half extend
Full extend
28mm
700g
480g
400g
3.Rotatable Clamp
Horizon:
105 degree
Vertical:
47 degree
2015 Lenovo Internal. All rights reserved.

16. Y Gaming Stereo Headset
SPEC
HI-FI PERFORMANCE MAGNET
50 MM
Hi-Performance create a more stable , dynamic sound solutions for pro-gamers
Compare with tradition and smaller size of magnet, it’s more accurate, sensitive, and powerful.
2014 LENOVO CONFIDENTIAL. All rights reserved.

17. Y Gaming Stereo Headset
Best - In -Class
Light Weighted
Win From It’s Impossible Weight
The creative design and light material we use for the headband significantly decreased the weight
compare with traditional multi-layer headband. It’s more comfort, adjustable and adaptive to different shape
of head shape.
The new headband design distracted the pressure from single contact to multi-contact, to let gamers feel less
pressure compare with traditional over-the-head style
2014 LENOVO CONFIDENTIAL. All rights reserved.

18. Y Gaming Stereo Headset
Best - In -Class
Retractable
Unidirectional MIC
Crystal clear passive noise-cancellation techniques enable your friendly can receive your command loud &
clearly
Retractable design of microphone prevent lose of microphone under NO Circumstances
2014 LENOVO CONFIDENTIAL. All rights reserved.

19. Competitive Landscape
Y Gaming Stereo Headsete
Competitive Landscape
Lenovo
Y Gaming Stereo Headset
Logitech
G230
MSRP
$49.99
$59.99
Magnet Solution
High Performance 50 MM Neodymium Magnet
40 MM Magnet
Interface Solution
3.5mm
3.5 MM
Mic Solution
Passive Noise Cancelling
Volue+Mute Control No
Yes
Mic Style
Retractable
Fix
Siberia V2
Turtle Beach X EAR FORCE
$49.99
$59.99
50 MM Magnet
40 MM Magnet
3.5MM
USB2.0
Passive Noise Cancelling
Yes
Fix
2014 LENOVO CONFIDENTIAL. All rights reserved.

20. Y Gaming Stereo Headset
Packaging & OOBE
Packaging
Keep packaging consistency design with last generation product (Surround Sound)
OOBE
1x Product flyer
1x QSG
QSG
Flyer
2014 LENOVO CONFIDENTIAL. All rights reserved.

21. Y Gaming Stereo Headset
Country Coverage
Level C
EU/EFTA (Austria, Belgium, Bulgaria, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, and the United Kingdom, and Turkey also), NA(USA, Canada), India,
ASEAN(Singapore, Malaysia, Philippine, Indonesia, Thailand, Vietnam) + ANZ+PRC
Level A + UAE + Saudi Arabia + South Africa + CU(Russia, Kazakhstan, Belarus) + Japan + Taiwan
Level B + other Africa countries, other South American countries, Korea, Ukraine, and other special SS countries
2014 LENOVO CONFIDENTIAL. All rights reserved.

22. Y Gaming Stereo Headset
SPECS
Headset
MIC
Driver Unit
50MM Neodymium
Mic Style
Retractable
Bass System
Fine Tune Bass Curve
Pickup Patter
Unidirectional
Frequency range
20-20K hz
Noise Cancellation
Passive Noise Cancelling
Impedance
32 Ω
Sensitivity
112 dB ±2
Interface
Combo 3.5mm
Compatibility
Windows 8,8.1,10
MAC
2014 LENOVO CONFIDENTIAL. All rights reserved.

23. BACK UPs
2015 Lenovo Internal. All rights reserved.

24. Y Gaming Stereo Headset
PC Headset Market Segmentations
61% Market share
Occupied by Logitech and Razer together
Top 5 rev 　$
Logitech
59,192,349.16
Razer
15,207,071.67
Plantronics
12,717,940.86
Steel Series
6,498,469.11
Turtle Beach
4,778,365.11
Top 4 units
CA　
Logitech
1,522,323.4
Razer
197,025.97
General Electric
187,197.09
Plantronics
312,919.6
All brands Rev. 120M
Source: NPD NA retailer PC Headset Rev. database Feb 2014-Feb 2015
Approx. 59M
Approx. 15M
2014 LENOVO CONFIDENTIAL. All rights reserved.

25. Y Gaming Stereo Headset
Top Individual of Competitor
Source: NPD NA retailer PC Headset Rev. database Feb 2014-Feb 2015
113K CA
7 M Rev
Per Year in NA
85K CA
3 M Rev
Per Year in NA
Razer Kraken Pro USD
Logitech G230 Stereo USD 59.99
2014 LENOVO CONFIDENTIAL. All rights reserved.

26. Y Gaming Stereo Headset
Competitor Roadmap
Console
PC Gaming
Gaming Entertaining
PC Gaming
Razer Tiamat
7.1 Analog USD 270
Logitech Wireless G USD
USD 300
Razer Blackshark
Noise Isolating USD
Logitech G Surround USD
USD 200
USD 100
Razer Kraken 7.1
Chroma USD 99.99
Logitech G330 Strereo USD 84.64
Logitech G430 Surround USD 79.99
Razer Kraken Pro USD
Under USD 50
Razer Carcharias For Xbox USD 70
Logitech G230 Stereo USD 59.99
Pro in-ear USD 69.99
2014 LENOVO CONFIDENTIAL. All rights reserved.

27. Y Y Gaming Stereo Headset Form factor Sound Solution
Key Takeaways From Competitors
Form factor
Sound Solution
Price Band Coverage
Over-ear
On-ear
In-ear
7.1
5.1
2.0
$50-100 $ $
Over-ear
On-ear
7.1
2.0
$50-100 $ Y
SERIES
Over-ear
7.1
$50-100
2014 LENOVO CONFIDENTIAL. All rights reserved.