1. 1.02 Discuss the impact of sports and entertainment marketing on the economy.

2. Marketing The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

3. Products Include both goods and services

4. Goods Goods are tangible objects that are useful to consumers. Examples: tennis rackets, soccer balls, uniforms.

5. Services Services are intangible and include tasks or acts performed for a customer for a price or fee. Examples: Going to a Broadway play or to a NASCAR race.

6. Sports Marketing The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. Includes sponsorship, endorsements, promotion, and fan clubs.

7. Professional Teams Basketball: Detroit Pistons Football: Detroit Lions Hockey: Detroit Red Wings

8. Collegiate and Scholastic Teams Michigan State University University of Michigan

9. Venues: Arenas, Stadiums, Coliseums, Speedways Fox Theatre Michigan International Speedway Joe Louis Arena

10. Health Clubs Gold’s Gym YMCA Bally’s Total Fitness Curves Detroit Athletic Club

11. Recreation Aerobics Soccer Basketball Swimming Area parks

12. Camps Tennis Camp Basketball Camp Soccer Camp Camp Thunderbird

13. Professional Individual Sports PGA World Tennis Association PBA

14. Professional Individual Sports Running Swimming Golf Bowling

15. Amateur Sports AAU-Amateur Athletic Union

16. Agencies MLB-Major League Baseball NBA-National Basketball Association NFL-National Football League NCAA-National College Athletic Association Big Ten

17. Sport Support Services NASCAR Winston Cup Racing Wives Auxiliary

18. Sporting Goods Industry Sports Town Asics Nike Adidas Diadora

19. Sport Sponsors Coca-Cola 600 Cadillac sponsoring the PGA Tour Ford- Ford Field

20. Sports Media Sports Network Fox Sports Net ESPN Radio

21. Entertainment Marketing Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

22. Music Industry Atlantic recording corporation Motown Records Eminem Kid Rock

23. Movie Industry Warner Brothers Disney Actors Gran Tarino 8 Mile

24. Theme Parks Six Flags Michigan Adventure Cedar Point

25. Radio Industry FM AM Country Rap Hip-hop Jazz Sirius satellite radio

26. Film Industry Increasing in Michigan due to tax incentives. Sundance Film Festival Jeff Daniels-actor, play writer

27. Television Industry “Crash Course” Airs on ABC Real Vice Cops (2008) Airs on SPIKE.

28. Dramatic Arts Industry Children’s Theatre Adult’s Theatre Detroit Performing Arts

29. Video Game Industry X-Box Nintendo Sony Sega

30. Fine Arts and Science Industry Smithsonian Museum Detroit Institute of Arts Detroit Science Center Motown Historical Museum

31. Night Club Industry

32. Literacy Industry Library Internet Books

33. Casinos Industry Las Vegas Detroit MGM Greektown Motorcity

34. Hobbies/Craft Industry Home and Garden Shows Knife and Gun Shows

35. Trends in Sports & Entertainment Sports: – Naming Rights – X-Games – Sport Specific Channels Entertainment – Internet Web Casts – MP3’s – DVD’s

36. Importance of Sports and Entertainment Generates about $213 to $350 billion in revenue. Approximately 800 million people viewed the 2002 Super Bowl. The average attendance per NFL game is 66,000. Final Four brought in $30-50 million dollars in revenue to Detroit.

37. Importance of Sports and Entertainment In 2000, approximately 16,346,710 people watched a NFL game. The NFL has $4 billion deal with DirectTV The NBA average is about 16,804 attendants. The average MLB attendance is 20,000,000 per year.

38. Importance of Sports and Entertainment Over 35 million people visit Walt Disney World each year. The Titanic, the movie, grossed almost $1 billion in global ticket sales.

39. Importance of Sports and Entertainment Over 30 million American households own a DVD player. 68% of Americans subscribe to cable TV.