1. Basic Typography By Ashraf Ali

2. Overview  Review definitions  Basic character study  Explore different typefaces

3. Definitions Type / printed characters or letters Typeface / single set of characters that share stylistic unity Font / an electronic file that renders a typeface in all sizes Character / a single symbol or letter Aa The quick brown fox jumps over the lazy dog. Times New Roman Helvetica FF Din Pro OpenType / OTF TrueType / TTF PostScript / PS

4. What is Typography? the style, arrangement, or appearance of type

5. BASIC CHARACTER STUDY yep, these guys abcdefghey! diagrams courtesy of FontShop

6. uh, I mean type. *cough* Everybody loves a nice pair of legs FF DIN PRO BOLD

7. Woah…so many features!

8. Baseline

9. Cap Height

10. X-height

11. Ascender

12. Descender

13. Counter

14. Terminal

15. Set Width

16. All Together! Basic Character Features

17. Explore Different Typefaces Serif Sans-serif Blackletter Display Script Monospaced Dingbat Handglovery 

18. Let’s Review  Review definitions  character, type, typeface, font, typography  Basic character study  baseline, cap height, x-height, ascender, descender, terminal, counter, set width  Explore different typefaces  serif, sans-serif, blackletter, display, script, monospaced, dingbat

19. Thanks for listening Special thanks to FontShop for the graphics, charts, and inspirat ion